Uninor has launched "We Love Uninor" campaign in the media and will soon be rolled out in each Uninor circle as a large scale ground activity.

The print campaign shows how 4 crore customers have chosen Uninor as their preferred mobile service provider in less than 3 years. The new television commercial that is currently running on 72 mainline and regional TV channels focuses on Uninor’s one simple message - Pay less Talk more. The new TVC is targeted towards youth who are value driven and who are always on the look-out for the best deal.

Sigve Brekke, MD Uninor said, "Even if you are not a Uninor customer today, you have benefitted from us. Because of new competition from us and others, every operator has been forced to make tariffs affordable. Customers in Delhi, where there is no new competition, pay 60% more than customers in any other city. However, if new competition is asked to leave the market, India should be prepared for the same high tariffs as Delhi has today."