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Bharti Airtel has announced that it has acquired a strategic stake in Juggernaut Books (“Juggernaut”), a popular digital platform to discover and read high-quality, affordable books and to submit amateur writing.


The investment is in line with Airtel’s endeavour to build an open content ecosystem and bring world-class digital content to its customers. The investment from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription offering launch in the next few months.


Speaking on the same, Badal Bagri, Chief Financial Officer, Bharti Airtel, said, “Juggernaut is an exciting digital platform and complements our content vision. We look forward to working with them and supporting the next phase of their growth journey.”


Speaking on the fund raiser, Founder & Publisher Chiki Sarkar said, “We are excited to partner with Airtel in our journey ahead. Airtel has a great understanding of digital content consumption and we have much to learn and benefit from this strategic partnership.”


Juggernaut’s former investors include Infosys Co-Founder & current Chairman, Nandan Nilekani, and Boston Consulting Group India CEO Neeraj Aggarwal. Launched in April 2016, the platform has close-to 1 million downloads across Android and iOS. In May 2017, the writer’s platform went live to offer amateur writers the ability to digitally publish their content and stand a chance to win publishing contracts. The writer’s platform in the past six months has received 500 stories with nine of them securing publishing contracts.