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Fitbit has introduced a new premium guidance and coaching paid offering designed to analyze Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals. The first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app and combines its popular dynamic video workouts with new Audio Coaching sessions, expert-designed to help you increase endurance, speed and form.

 

Fitbit is also introducing Guided Health Programmes that provides step-by-step guidance, personalized insights, educational tools and rewards to influence positive behaviour change and health outcomes. Throughout 2018 and beyond, Fitbit’s new premium offering will grow to include advanced tools with a library of programmes and workouts developed with Fitbit’s Advisory Panel, to deliver adaptive health and fitness coaching personalized to you.

 

“This new premium service marks the next chapter for Fitbit – bringing smarter, adaptive and more personalized software experiences to our users that help drive positive health outcomes, thereby creating lifelong Fitbit customers,” said Jon Oakes, VP of Product, Fitbit. “With plans to open the platform to second- and third-party partners in the future, our premium offering will grow with new content and tools to give users an easy-to-follow path to improve their health.”

 

The newly re-branded Fitbit Coach app incorporates Fitstar’s proven dynamic workout content that adapts as you progress, and uses your Fitbit data to recommend video and new audio workouts based on your fitness level and goals. Research shows 85% of people who use the video workouts from Fitstar now in Fitbit Coach for at least five sessions see an increase in strength.

 

Whether you are trying to run your first 5K or eat healthier, Guided Health Programmes provide the support and tools to help you get there. Each multi-week program combines personalized guidance and tailored step-by-step instructions, along with the educational tools, health insights and milestones to drive positive results.

 

“For a health programme to have truly long-lasting effects, it has to be tailored to you,” said Dr Sherry Pagoto, Professor of Medicine at the University of Massachusetts Medical School and member of the Fitbit Advisory Panel. “With one of the world’s largest health databases, Fitbit is able to provide deeper, more meaningful insights to help you stay on track, get encouragement when you need it most and celebrate your successes to keep you motivated. This type of personalized coaching will enable people to build healthier habits and have better success in achieving and maintaining their health goals.”

 

Tags: Fitbit, Fitbit Data, Fitbit Coach app, Fitstar Personal Trainer app, Jon Oakes fitbit

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