Indian Smartphone brand loosing home market
Indian smart phones brands are expanding all over the world but they are losing their footing in the home market. And after GST the Indian smart phones manufacturer to continue to get incentive as government assures industry.
As the GST council has fixed the rate on handsets at 12%, which will raise the price of smart phones by 4-5%. It will defiantly affect the domestic manufacturing and the government will need to continue incentive for locally manufactured mobile phones to further push the domestic manufacturing ecosystem. So an assurance has been given by the government to the handset industry that manufacturing in India will continue to be incentivized even in the GST.
And foreign brands making Strategies to maximum growth, another Chinese brand itel is disrupting the other half of market (feature phones) by climbing to the number two overall mobile phones brand for the first time.
I tell which is also the number one mobile brand in Africa is now leveraging its successful low-cost stratigie, effective distribution and scale to grow in the India market. The BBK Electronics-owned both the Chinese handset brands VIVO and OPPO are relying heavily on sports to penetrate into its targeted segment which is youth in India says Vivek Zhang, chief marketing officer, vivo india The companies were founded separately and compete against each other. Certain aggressive strategies done by the mobile phone vendors like GIONEE play with “Battery and Selfie” OPPO sells on “Selfie Expert” and vivo focuses on “camera and music”.
Tags: Indian Smartphone brand, GST, home market, indian smartphone market, VIVO, OPPO, Vivek Zhang vivo india, oppo Selfie Expert
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