Kingston celebrates festive season with all
This Holiday Season, Kingston Technology brought a lot of cheer to retailers and consumers across all the major cities in the country. The Kingston ReXmas Carnival that kicked off on December 20 continued until the first week of January, pleasantly surprising partners and consumers.
To kick off the festivities, a customised Kingston Christmas décor kit was delivered to each of the retailers across the major cities of Mumbai, Delhi, Kolkata, Chennai and Bangalore. The kit featured a variety of decorative items Kingston's special branding such as Christmas trees, Santa hats, reindeer, colourful streamers and much more. The retailers were then given about a week to decorate their stores as creatively as possible. Kingston representatives in different cities then visited the stores and evaluated the decoration done. The winners were given special gold coins – a total of ten coins were given away in each city.
In addition, Kingston also played Santa to consumers by organizing an exciting Xmas Xclusive. Consumers who purchased Kingston products in any of the five mentioned cities got a scratch card which guaranteed them a special gift. Some of the gifts given away to surprised consumers were keychains, coffee mugs, pens, diaries and even cell phones and digital cameras. Through this special Xmas Xclusive initiative, Kingston delighted over 50,000 consumers across Delhi, Mumbai, Bangalore, Chennai and Kolkata.
Speaking about this unique Holiday Celebration, Kingston Technology’s Marketing Director for India, Vishal Parekh commented, “We at Kingston always believe in celebrating festivals with our partners and consumers since they play an important part in our growth. These initiatives are a way in which we can show them how much we appreciate their loyalty and support. Plus, it’s a great way to demonstrate this joyous, festive spirit.”
Through these two festive programmes, Kingston hopes to strengthen their relationship with not just retailers but also consumers. The company also wishes its loyal consumers and partners a happy 2013!
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