One of its kind Retail hub in Kolkata
Supreme Technologies as a brand has been in Kolkata for the past ten years. The market in West Bengal is growing at a pace of around 18-20 per cent. So, in order to achieve a better growth and a better bottom line, Supreme is trying to make a major venture not only in Kolkata but in all parts of West Bengal. Earlier, the company was taking care of distribution, sub-distribution and retail business all under one name Supreme Technologies Pvt. Ltd. But recently the company has formed a new company named Supreme Info Retails Pvt. Ltd. to take care of retail operations exclusively. As a result, Supreme Technologies would continue to focus on distribution and sub-distribution of Dell, LG, Sony and many brands.
Sharing the significance of the name, Vinay Dugar, CEO, Supreme Technologies, said, “Info Retails was the right choice as our outlets will not be limited to only IT, but in two years down the line, the company will be adopting convergence between the telecom as well as IT because of the emerging convergence of IT and Mobility.”
Besides product showcasing, Supreme is working a lot towards creating novel retail ambience. Along with new arrival section, they are coming with an experience zone which will be showcasing all the high-end technology as well as the gaming segment. Since the desktop market is coming down on a shift to either All-in-Ones or laptops, the company is majorly focussing on the gaming segment. “The growing popularity of games and growing gamers population in India, we have started our focus on the gaming segment,” he adds.
To be precise, the showroom showcases laptops for all segments of customers, banyan wear machines (robust machines) for the high-end gamers and entire range and networking products, including WiFi. Supreme had tied up with TataPhoton, to turn the showroom into a WiFi hub.
With an increment of around 40-45 per cent in terms of the footfall and convergence ratio within the last one month, the showroom sees a footfall of approximately 650-700 every day. Traditionally, in IT the Q3 (JAS) is the vital quarter, but Supreme is expecting business round the year.
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