Ramco Systems selects Paul Writer as Marketing Advisory Firm
Paul Writer has unveiled that they were selected by Ramco Systems to support their ongoing marketing efforts to establish leadership for Ramco OnDemand ERP, the most powerful ERP on the cloud. This follows a successful engagement to advise Ramco Systems on the 2010 launch of OnDemand ERP. The OnDemand ERP launch saw the use of a combination of traditional media such as Print and Outdoor, as well as digital media. Ramco's marketing efforts have resulted in an increase in awareness, brand salience and conversion. Through a clever mix of broad-based media and cluster events, Ramco has efficiently covered large parts of India with its outreach program. This, combined with effective sales has resulted in over 300 new Enterprise Resource Planning (ERP) clients in the aviation, aerospace and defence industries. Ramco's OnDemand ERP is suitable for organisations seeking the power of large-scale ERP applications as a SaaS model. Customers need to pay on subscription basis.
"The objective of current marketing efforts is to communicate the tested value of the product, elaborate on vertical specific offerings and additional features such as analytics," said Kamesh Ramamoorthy, COO, Ramco Systems.
Jessie Paul, CEO, Paul Writer adds, "Paul Writer is excited to be part of the growth story of a powerful SaaS product such as Ramco OnDemand ERP. This is a tool that can make a difference to many businesses, and is part of the cloud revolution. The addition of 300 clients in such a short time proves its worth."
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