Advertisement Advertisement



Reichle & De-Massari AG (R&M) is an independent Swiss family business with more than 50 years of experience in the optical fiber and copper cabling market. R&M develops and manufactures connectivity solutions in several factories in Switzerland, Poland, Dubai, Bulgaria, India, and the USA.


R&M solutions deliver forward-looking system designs, to ensure that the networks are fit for the future and investments remain sound in the long term. R&M serves with connectivity solutions, three market segments, data centers, LAN cabling and public networks.


R&M is one of the top three players in Europe, Middle East and India. The company is represented by its own marketing organizations in over 36 countries, and since 2016 in the USA where R&M purchased REALM Communications.


In 2016, R&M recorded sales of CHF230 million. R&M currently generates 70 per cent of its sales abroad. More than six per cent of sales are invested in research and development each year.


R&M tops the chart amongst 500 companies in Switzerland and has over 1,000 employees. The company is wholly owned by the Reichle family which is represented actively in the Board of Directors by Martin and Peter Reichle.


Peter Reichle, owner and executive board member of Reichle and De-Massari (R&M), planned a four-day business trip to Rajasthan (Jaipur), from 10th to 14th of October, 2017. Accompanying him was Pankaj Bhardwaj, Regional North & East Head of R&M India.

R&M has been present in the region since last year, so Peter Reichle planned to visit Rajasthan to strengthen the market in the region.


As a part of this trip, Peter Reichle met with existing and potential government/private customers and partners to explore new business opportunities in the region. He was welcomed in traditional Rajasthani style by Sunrise Computers – the newly-appointed R&M Authorized Distributor for Rajasthan region, the family of Sunrise Computers along with its team. The members of C&C (Communication & Computers) Magazine & RCTA (Rajasthan Computer Traders Association) were also present there to welcome Peter Reichle.


“It is with great enthusiasm that I look forward to my forthcoming visit. In general, Jaipur is a nice city with lots of potential regarding infrastructures like roads/metro/railway/airport/health sector/universities/and highly developed communication networks, etc. But the main business is touristic, so in the hotel industry there is a lot of potential. Growing our business in Rajasthan is a vital part of my plan for the region,” said Reichle.


He further added, “We are looking to expose our name and capabilities and exchange information with end users, IT consultants, structured cabling planners and installers.”


R&M has seen extensive growth in India since 2006 and has staff strength of more than 200. The main office and production plant are in Bangalore and sales office in the main regions of India like Delhi, Mumbai, Chennai and Kolkata to be closed to customers, by developing first-level support in the region for its supply chain, technical and training capabilities and marketing teams, the company added.