Greetings from VARINDIA....

Digital Transformation is the integration of digital technologies that bring in fundamental changes to know how your business functions and how you deliver value to your users. The partner business in India is poised to grow at a tremendous rate with newer ideas and newer strategies.

Digital transformation is serving as a major economic driver while Cloud has been an IT enabler, especially for small and medium-sized businesses (SMBs). Since the start of the pandemic, the rate of digital transformation has increased exponentially. Organizations are adopting cloud because it is easy, flexible, and scalable. Cloud-based technologies, platforms and ecosystems create new opportunities for innovation, but they can also introduce new threats.

Distributors and Value Added Distributors (VADs) play a very important role in the overall growth strategy of the Corporates. Moreover, channel partners are integral to the overall success of the corporate's go-to-market strategy for delivering an excellent customer experience.

Like every year, VARINDIA is coming up with the Channel Scorecard in the April 2022 Issue. A total of Twenty Product Categories will be featured -

Data Back-up Cloud Computing Services Hyper Converged Infra Enterprise Mobility Consumer laptop
Enterprise Laptop X-86 Server Storage Structured Cabling UTM/Firewall
Video Conferencing Data Centre Printer Cyber Security Data Protection
Cloud security Power Solutions DDoS Solutions Gaming Laptop WFH Solution

The scorecard (that is ranked on a scale from 5 stars to 3 Stars) is based on seven important factors - Product Availability, Price Performance, Channel Profitability, Pre-sales support, Training and Certification, Channel Policy and Post-sales Support. This scorecard is based on the feedback received from the partners in the A and B Metro class cities in India.

To have a glimpse of last year's story please
visit: https://www.varindia.com/news/a-step-towards-digital-india-movement

The last date for sharing the editorial response is 15th April, Friday, 2022. There is also the opportunity for branding in VARINDIA (Print/online/digital and social media) for a wider coverage along with the editorials. For more, please visit www.varindia.com.

Looking forward to your support.

Thanks & Regards
S Mohini Ratna
Editor, VARINDIA
mohini@varindia.com