Soft2Bet signs new partnership agreement with Greentube to strengthen its gaming portfolio





Cyprus-based online casino software company Soft2Bet has added Greentube, the interactive division of Austrian international gambling company Novomatic (NVMTC.UL), to its growing list of partners.

The strategic alignment is in line with Soft2Bet's expansion goals and allows it to become a major player on the global online casino scene.

"This company allows us to further strengthen our market presence in Northern Europe."

Founded in 2016, Casino uden om Rofus Soft2Bet took its first steps into the B2B gaming space in February this year and is a relatively new player in the market. Its brands are known for their innovative design and wide range of games. The emerging leader in the online gambling business boasts a portfolio of top software providers capable of offering players thousands of game titles. And in the coming weeks, players will be able to choose Greentube games on various Soft2Bet brands.

Extensive portfolio:

An integral part of Novomatic, one of the world's largest gaming technology companies, the Austrian division is known for offering games that appeal to players and feature elegant design and cutting-edge graphics. Its extensive portfolio includes video bingo, video poker, table games and, of course, slots.

The new partnership is mutually beneficial, as Greentube's games through Soft2Bet will be available to more operators, which in turn will allow it to enter untapped markets and expand its audience.

Market presence:

Commenting on the recent agreement, Greentube's head of sales, Daniel Lechner, said in an official press release...

"We very much look forward to a successful partnership with Soft2Bet, as the company allows us to further strengthen our market presence in Northern Europe. In addition, we are confident that after the initial integration we will be able to enter more markets with the Soft2Bet team, pursuing our objectives at every step." Offering customers ground-breaking games from such a first-class partner is a big step in the right direction for Soft2Bet, and all members of the team are very excited."

Huge milestone:

BetSoft's head of casino operations Theodora Breskovska, who was part of the core team signing the deal, added...

"This is a very exciting time for Soft2bet. We are on the cusp of expanding our reach and launching websites in several regulated jurisdictions, and we see Greentube as a fundamental partner in this endeavour. We have passed a huge milestone for our company's growth with the launch of our first brand under MGA, LightCasino, where Greentube games will form a significant part of the portfolio."

B2C move:

In early February, the online gaming operator and platform provider, which was strictly focused on the B2C direction, made its first move into the B2B gaming space. The multi-brand company made a deal for ZetCasino, a classic online casino serving primarily Western Europe and the Scandinavian region.

Soft2Bet currently has 10 online casino and sportsbook brands, each with its own market position and unique design. The company is showing rapid growth not only through the regular premiere of new brands, but also through new markets, licensing and growth in new verticals.

Meanwhile, earlier this month, in line with its strategy of further expansion in the European market, Greentube launched a partnership with popular Belgian casino operator Golden Palace.

 


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