Create your own website

Any business selling an entrepreneur TVs or repairs computers, requires customer search, which is the most expensive and complex direction. But without customers there are no sales, and without sales - there is no profit, and according to the business. Therefore, all entrepreneurs are in a continuous search for different ways of finding customers. And in this case, it is desirable that the return from the methods of attracting customers was the utmost at minimum financial expenses.

To do this, invest in different types of advertising to cover a greater number of potential customers. One method is to create a business site and subsequent attraction to the site of the target audience of potential customers.

This process of organizing customer attracting is divided into three stages:

1. Selection of technical execution of the site.

2. Choosing a standard finished design or an individual order.

3. Attracting the target audience website.

Selection of technical execution of the site

First, it should be decided whether a business card will develop in the future, for example, in a more solid corporate website, and who will be engaged in the site (update price, upload company news, replenish the catalog of goods, etc.).

If a simple site is suitable with a pair of pages that will be rarely edited, it will be enough on the HTML pages. But, if you need to add a section or additional functionality in the future, you will have to order a new site, because websites with HTML are not expanding. Even to edit pages, HTML knowledge is needed, therefore, for shift, for example, the phone will need to hire a specialist.

When planning the further development of the business site, it is necessary to apply one of the CMS (content management system). They are divided into free and paid. They differ in functional and extensive amenities.

Content management systems are quite a lot. But on which CMS does not benefit - it will allow in the future to expand the functionality of the site, while you can change text on the pages and add articles and news without knowing the programming languages. The interface for adding to the site and writing articles and news is not particularly different from the Word text editor.

Typical or individual design

At the time of creating the site, it is necessary to make a decision to make a typical or individual design of the site.

The first option is good only by the fact that it is free. But this design is not unique, and can be used by thousands of sites.

An individual design guarantees the uniqueness, which is a great dignity in attracting customers, but it costs money.

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