Why and how you should run your business online
The Internet age is at its peak and it's time for you to take your business online. But how to do it? Here's a step-by-step guide for you.
If you're a businessman without an online presence, you must have received hundreds of tips on how to do it, as well as unsolicited advice on why you should do it. You must have heard phrases like 'scaling up' and 'higher ROI'. Well, we're here to tell you that it's more than that.
In this article, we'll point out exactly WHY you should run your business online and then give you a quick guide on how to do it right.
Become more accessible
Conventional shops aren't very accessible. At least, not as accessible as the consumer would like. There are limitations in both distance and time. But when you put your business online, you make transactions 24 hours a day, and people can enter at the touch of a button. Online shopping and mobile gaming Casino Med Volt, for example, are now far more popular than malls and casinos because of their accessibility.
Consumers are very cautious and proactive these days. You'll notice (or even do it yourself) that consumers compare prices and read reviews from other shoppers online before making a purchase. If someone can't even find a trace of your business online - no website, no Facebook page, no Google review - they won't decide to buy from you.
Build your brand
Brand building means building brand awareness, building trust and developing a loyal and growing customer base. It's much easier and more effective to do this online. Plus, it's much cheaper.
Increases customer engagement
Business today is more about selling a product or service and making a profit. You need to interact with your customer and create a sense of familiarity between you. This can be done easily and effectively if you move your business online. By doing this, you move your business to where your customers already are, not the other way around.
Engage potential customers in sales
As a businessperson, this is your biggest goal and a website, social media, contact forms and email marketing campaigns can help you achieve this goal.
Now that you've convinced yourself of the importance of getting your business online (we hope!), here are the steps you need to take to get your business online.
1. Create your digital footprint
Your digital footprint is what you will look like online. It consists of the following elements.
Website - your website is the home of your business online. It's where you do everything - tell your story, sell your products and services and build your reputation. Remember to choose a domain name that clearly states who you are and what you offer.
Social media - this is where you build your community and interact with it. Your customers like to spend their time here, so use them wisely. You can use sites like Facebook, Instagram, Twitter, Youtube, Pinterest and LinkedIn. Choose sites depending on the demographics of your business.
Email . Branded email is an easy, affordable and effective way to reach your customers and attract potential clients.
2. Increase profits with profits
A good rule of thumb is to follow the Pareto principle . According to this, 20% of your products probably generate 80% of your business. All you have to do is identify this 20% and put it up for sale online. Later, when you have more time and resources, you can also plug in the other 80%.
3. Take advantage of vendor relationships
It may seem that you are at a disadvantage because you are too late to go online. But remember that it's never too late and that, in fact, you have an advantage over people who are just starting out because of your existing relationships with your suppliers. You can ask your existing retailers to use their real-world status to obtain product and image databases from suppliers. You can also pick your supplier's brain to keep up with industry trends. Finally, you can request a link from their website to your online shop to increase your own credibility.