Channel partners play a vital role in the growth and success of corporations. They act as an extension of the company's sales and distribution network, leveraging their expertise, resources, and relationships to reach customers and markets that might otherwise be difficult to access directly.
By collaborating with channel partners, corporations can expand their reach, penetrate new markets, and drive sales more efficiently. The relationship between corporates and their channel partners is symbiotic, benefiting both parties by maximizing market coverage and customer satisfaction.
Additionally, distributors and value-added distributors (VADs) play a significant role in the overall growth strategy of corporations. They act as intermediaries between the OEMs/vendors and the end customers, providing services such as warehousing, logistics, credit facilities, technical support, and market intelligence.
The channel scorecard can indeed be a powerful tool for enhancing transparency and understanding between corporates and their channel partners. By systematically evaluating key performance indicators (KPIs) and provide clear insights into the needs, expectations of the channel partners. |
