Digital transformation provides a multitude of benefits for businesses, allowing them to remain competitive and thrive in today’s fast-paced, technology-driven landscape.

Technology is central to modern business operations, driving efficiency, improving decision-making, and elevating the customer experience. Partners play a critical role in ensuring that this technology reaches the "last mile"—the end users or consumers.

Absolutely! technology can streamline processes, automate tasks, and improve efficiency, allowing organizations to achieve more with fewer resources.

The Annual Channel Leadership Survey (CLS 2024) is an integrated report that marks a special milestone for the technology industry, as it is being released in the 25th Anniversary Special Issue in September. It is the 17th Year bringing a comprehensive survey, which has consistently focused on identifying key trends, emerging technologies, and product evolution (hardware, software, and services) by leading technology vendors.

The Annual Channel Leadership Survey (CLS) 2024 continues to be a testament to how the technology landscape is evolving, shaping the strategies of vendors, and reflecting the preferences of VARs and partners in the ever-competitive and dynamic marketplace.

The 25th Anniversary issue is set to be a landmark edition that offers a deep dive into the evolving dynamics of the technology channel ecosystem. It sheds light on 200 leading Channel Partners who have emerged as role models for vendors across the country. These partners, recognized for their forward-thinking strategies and excellence in execution, are playing a pivotal role in shaping the future of the technology landscape.

In addition to profiling these influential partners, the issue leverages in-depth reports from globally respected firms such as Gartner, IDC, Markets and Markets, Future Market Insights and others. These reports offer critical analysis on the market landscape in 2023-24, covering key trends, technological advancements, and market shifts that are influencing vendor-partner collaborations.

This issue aims to identify the true leaders in the industry, focusing on aspects such as overall sales performance, service support, product availability, channel initiatives, and partner incentives. The feedback gathered during this survey has already revealed critical issues within the channel ecosystem, leading to significant insights that vendors must address to foster stronger partnerships and ensure sustainable growth.

The survey uncovers, there are hesitation of channel partners to share customer data often stems from a lack of trust in the vendor's sales team or organization, driven by the fear of losing business to other channels or the vendor itself.

To overcome this barrier, it is essential for vendors to implement a transparent channel policy and establish a leakproof system that ensures the security and confidentiality of shared information.

The Channel Leadership Survey(CLS 2024) will provide an even clearer picture of which OEMs are excelling in this area, while offering valuable lessons for the industry at large on how to optimize channel partnerships. 

The VARINDIA Channel Leadership Survey Report 2024 is: