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Taiwanese brands showcase Design and Technological Prowess at 2017 Taiwan Excellence Awards



Taiwanese brands are making fast strides in their capacity to deliver total solutions customized for the end user. Building on their strong reputation in the business-to-business segment, Taiwanese brands are penetrating deeper into the consumer market with industry-leading products. At the Taiwan Excellence Awards in Taipei, the Taiwan External Trade Development Council (TAITRA) announced the ten winners of the Taiwan Excellence Gold Award.


The 25th annual awards highlighted the rising innovative acumen of Taiwanese companies. A panel of international judges with expertise in the four evaluation criteria – R&D, Design, Quality, and Marketing – chose the ten winners of the Taiwan Excellence Gold Award. Judges selected the winners based on the products’ innovativeness and added value. The judges were impressed by the capacity of Taiwanese brands to produce world-class products across a wide variety of sectors: among them healthcare, bicycles, medical devices, IoT products and security.


“The thing that continues to impress me is the range of expertise Taiwanese industry has,” said Marketing Judge Andrew Harvey, who is Chairman of the European Marketing Confederation. Harvey further lauded the platform of Taiwan Excellence. “These awards are a superb opportunity for companies to raise their profile,” he said. “They give Taiwan an edge and show a real understanding of the market.”


“Taiwanese companies have worked very hard on innovation,” said R&D Judge JuPing Fu, Deputy General Director of the Commericalization and Industry Service Center at the Industrial Technology and Research Institute (ITRI).


“At the same time, Taiwanese companies are increasingly able to provide a total solution to their customers,” said Marketing Judge Li-Chung Jen, Director of the Global Branding & Marketing Research Center.


Medimaging Integrated Solution Inc.’s gold-winning Horus Scope Digital Eye-Fundus Camera is a fine example of a product designed with the needs of an aging society in mind. This specialized camera used to capture images of the eye fundus is useful for determining problems in the eye – a common affliction of the elderly.


Giant’s Full E+ bicycle is another product designed with the needs of a niche consumer market in mind – those who enjoy biking but can benefit from some technological assistance along the way. This full-suspension E-bike is equipped with a SyncDrive motor that makes tough climbs easier for those not accustomed to them.


Meanwhile, in electronic devices for both businesses and consumers, Taiwan brands continue to showcase industry-leading technology. Gold-winning consumer electronics products at this year’s Taiwan Excellence Awards included Acer’s Predator 21X GX21-71 gaming notebook, E Ink Holdings’ 32-inch Color ePaper display and Innolux’s 100” 4K2K LCD TV Module. Gold-winning electronic devices for businesses included AVer Information’s Tracking camera and Marson Technology Co.’s Wireless Ring Barcode Scanner.


Taiwan’s increasing strength in smart manufacturing equipments was evident at 2017 Taiwan Excellence Gold Awards, as seen in Ching Hung Machinery and Electric Industrial Co’s, Intelligent Linear Drive Wire Cut EDM and Hinwin Mikrosystem Corp’s DiAMOND, a nano accuracy positioning stage developed for the semiconductor and FPD industries.