Micromax launches its new brand avatar - 'in'
Micromax has unveiled a new sub brand- ‘in’, as it makes a comeback in the smartphone segment. The announcement comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat.
Rahul Sharma, Co-founder, Micromax launched the ‘in’ brand on the company’s digital handles. On the brand introduction of ‘in’, he said, “We are delighted to make a comeback in the India market with our sub brand ‘in’. When you have the word India or ‘in’ on you, it gives you a sense of responsibility.The weight of a billion hopes. But bigger than anything is the pride it gives. Our endeavour is to bring India on the global smartphone map again with 'in' mobiles.
India is one the top five mobile gaming markets in the world, and with the ‘in’ brand we will provide a bona fide choice that will allow consumers to edge ahead with high performance oriented products, without infringing on their privacy.”
The new avatar is inspired by the fun, bold and aspirational Indian millennials, who are looking for performance oriented products for their digital journey on the go and are set to drive India’s success story. The brand colour and overall visual identity is inspired by India’s blue colours - the blue that we are recognized by. With its brand promise to bring uncompromised performance and a secure user experience, Micromax plans to holistically build and grow the smartphone ecosystem, where Indian consumers can truly benefit.