Vertiv's work from home solutions supported the new work regimes of consumers

By VARINDIA - 2021-11-23

Vertiv's work from home solutions supported the new work regimes of consumers

Dipti Singh 
Head - Marketing & Communications, Vertiv India

 

Relationship Marketing during COVID times


In times of uncertainties especially during the pandemic, our customers simply relied on the digital means of communicating back and forth with Vertiv. During such scenarios we often resort to keeping our customers posted with the latest happenings at Vertiv with work from home solutions that supported the new work regimes. In terms of supporting our partners, we had a tremendous engagement through vigorous training programs and launching various incentive schemes that encouraged our partners to maximize business contribution. Internally at Vertiv, we reached out to all the different functions to feature our top management in various events, public relations, social media and much more.

 

To strengthen the relationship with customers


We have engaged with our customers at a whole new level by launching new relationship programs for key customer accounts by communicating and sharing the right information to the right segments of audience. Whether it was via partners or directly we ensured immediate response mechanisms to customers even on the services front. Since we support business critical applications, our timing and messaging to our customers must be perfect and so it was. We ensured that our customers always received the right support and correct information through all our communication channels continuously right from the very beginning.


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