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Vertoz and GeoEdge to support partners with malware-free ads



Vertoz has entered into partnership with GeoEdge, a premier provider of ad security and verification solutions for the online ?and mobile advertising ecosystem. Countering the recent series of cyberattacks, this partnership will provide visibility and protect publisher and user interest.

As the supply chain between the vendors and issuers become complex, marketers are finding a tough time to track where their ads are actually being monetized and if they're spending enough to reach to their correct target group. Ad frauds, malvertising, etc are spreading parallel with the growth of digital advertising.

Commenting on this development, Ashish Shah, Founder & CEO, Vertoz, said, "We are happy to partner with GeoEdge. With the digital industry booming in India and globally, this is also attracting a lot of viruses and therefore in a business like ours where huge budgets are involved, protection from malware and ad frauds is essential for smooth functioning of the business"

"GeoEdge is the perfect partner for us as it focusses solely on AdTech companies. They understand the unique challenges and issues affecting partners' ecosystems and provide comprehensive solutions needed in line with our business whether header bidding, open RTB, native and video ads. They also provide best-in-class anti-malware engine which helps us keep our partners safe," added Shah. "The digital ad space is exposed and vulnerable to threats from malicious actors. We are happy to partner with Vertoz, a company committed to malware-free and high-quality ad serving for their partners," said Amnon Siev, CEO, GeoEdge.