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Videocon forays into Security & Surveillance space, launches “Made-in- India” brand WallCam



Marking its entry into the fast-growing Security and Surveillance market in the country, Videocon Telecom has announced the launch of its new brand of “Videocon WallCam”. With its prime focus on Video Surveillance products, the brand while bringing in a wide range of security and surveillance products will cater to the Enterprise, Government, institutional and retail (residential and small commercial set-ups) segments.


Videocon WallCam is eyeing 15% of the organized player market share by the end of FY 2019 and aims to be among the top 3 players in the category by 2021. In addition to basic Video Surveillance products such as AHD (Analogue high definition), IP (Internet Protocol) and wireless cameras, DVRs & NVRs, Video-Door Phones, intrusion alarms, etc, the brand will also offer customized security solutions to institutional, corporate and government sector including PTZ (Pan, Tilt & Zoom) and vandal-proof cameras, mobile vehicle cameras, access control systems, scanners and detectors, number plate reader solution, central monitoring system, boom barriers, X-Ray baggage inspection system, cloud storage with secure remote access, etc.


Announcing the company’s foray into the new vertical, Arvind Bali, CEO, Videocon Telecom, said, “The current Video surveillance market of approx Rs.3,650 crore is 55% of the overall Rs.6,600 crore security & surveillance market and is projected to grow at a CAGR of 26% and reach Rs.9,150 crore by 2021, which is 2.5 times the current market size. The growth will be driven by households, including small commercial establishment (shops & offices) segments and the key success factor for market expansion will be affordability, ease-of-use (plug-n-play), and quality. This is where Videocon as a brand has its expertise in. We are all set to enter this market in a big way and capitalize on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach.”


The company has finalized its range of products to be offered in the institutional and retail market segments, and is now scouting for system integrators and distributors for its go-to market. The company is also seeing a lot of synergy from its existing business lines, including its Broadband business for IP-based solution, cloud storage and access and DTH business for installation of CCTV.


The WallCam brand will be launching initially in 11 states in the first phase, including all the major metros and in states like Punjab, Haryana, West Bengal, NE India, Gujarat, Karnataka, Rajasthan, Maharashtra, Haryana, UP (East) and UP (West). Videocon is already engaged in select Government and Enterprise Security & Surveillance projects in the state of Punjab and has bagged many prestigious accounts in the domain.


Besides towing on the distribution and the System Integration business model, Videocon Telecom would also be eyeing the ecommerce space to sell its surveillance products.


Riding on its diversification into new business verticals like security and surveillance, smartphone accessories, smart homes & city solutions and Mobile VAS, Videocon Telecom is targeting topline revenue of Rs.300 crore during FY 2017-18.