Digital transformation provides a multitude of benefits for businesses, allowing them to remain competitive and thrive in today’s fast-paced, technology-driven landscape. Partners play a critical role in ensuring that this technology reaches the "last mile"—the end users or consumers.

The Annual Channel Leadership Survey (CLS 2024) is an integrated report that marks a special milestone for the technology industry, as it is being released in the 25th Anniversary Special Issue in September. It is the 17th Year bringing a comprehensive survey, which has consistently focused on identifying key trends, emerging technologies, and product evolution (hardware, software, and services) by leading technology vendors. The Annual Channel Leadership Survey (CLS) 2024 continues to be a testament to how the technology landscape is evolving, shaping the strategies of vendors, and reflecting the preferences of VARs and partners in the ever-competitive and dynamic marketplace.

The survey uncovers, there are hesitation of channel partners to share customer data often stems from a lack of trust in the vendor's sales team or organization, driven by the fear of losing business to other channels or the vendor itself. The Channel Leadership Survey(CLS 2024) will provide an even clearer picture of which OEMs are excelling in this area, while offering valuable lessons for the industry at large on how to optimize channel partnerships. 

The VARINDIA Channel Leadership Survey Report 2024 is: