MMA elects Board of Directors for China
The Mobile Marketing Association (MMA) has announced appointment of its new Board of Directors for China in order to drive development of mobile marketing in this region. MMA named Tony Chen from GroupM Interaction China and KF Lee from Aegis Media China as Co-Chairs. The ten-member strong board was elected by 71 members of the Association in China
during the annual membership meeting held last month. With this election, Tony Chen takes up the post of co-chair for a second term.
The new board comprises of four committees that will be the main drivers for all of MMA
China’s initiatives, identifying their own priorities in conjunction with the MMA’s regional
initiatives. Together with the regional board of directors elected in October 2013, they will
serve the growing needs of mobile marketers in China.
China is no longer an emerging market it has arrived. It is currently the world’s largest
mobile phone market and mobile marketing in the country will become increasingly
significant to brands. The Board of Directors provides valuable insight that will be critical in the
development of the MMA’s initiatives and the mobile marketing space in China. I look
forward to working with them to drive the growth of our industry, said Rohit Dadwal,
Managing Director, MMA APAC.
The Mobile Advertising Guideline Committee aims to identify and articulate best practice
approaches to mobile measurement and data collection, and is responsible for establishing
standards for mobile ad unit sizes. The Committee will also offer guidance on emerging
platforms.
The Committee will be working towards developing an ongoing China-specific study that maps the market, players and opportunities, including data to educate the advertising community.
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