Tablet usage among Indian SMBs to increase in the coming years, says AMI
The key highlights of the AMI-Partners research report named “2013 India SMB Mobility Landscape, Opportunity Assessment & Outlook” has been revealed showing that the Indian SMBs are getting more inclined towards tablet device acquisition. The report also shows that the small businesses are the major contributors to this accelerated spending outpacing their medium business counterparts. Moreover, total tablet penetration is projected to grow at 80 to 90% rates over the next two years. Nearly two-thirds of PC-owning SMBs in India have stated plans to purchase one or more tablets in the next 12 months.
AMI research indicates that more than six-in-ten tablet-owning SMBs would like to utilize keyboards and other add-on devices. Hence a large majority (over three-quarters) of India SMBs connect to the internet via their tablets through either Wi-Fi or some kind of data plan such as 3G.
Dev Chakravarty, Research Manager, AMI-Partners India said, “Apple has been more consumer-centric in the India market, although it has shown an increased acceptance in its bid to become one of the market-leaders. Over 40% of firms planning to purchase tablets are considering iPads next year.”
He added, “AMI research reveals the major factors that these companies consider before purchasing a tablet include- processor speed, high-speed wireless broadband capability, reliability of service and support, built-in security capabilities, extended battery life and overall brand image.”
The AMI research also reveals that Android is the most dominant OS among India SMB tablets at present. Regarding purchase of tablets, local computer dealers/resellers are still preferred by a majority of SMBs due to their long-standing relationship with the companies, established trust and reliability.
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