Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing the way it operates and delivers value to its customers. This can involve a wide range of changes, from adopting new technologies to changing business processes and organizational structures. For many companies, digital transformation is a disruptive force that is forcing them to rethink their business models and operations. This is because digital technology is changing the way customers interact with businesses, the way businesses compete with each other, and the way businesses operate in the global marketplace.

Digital transformation is forcing companies to change their business DNA:

• Customers are demanding more personalized and interactive experiences. Customers are increasingly using digital channels to interact with businesses, and they expect a personalized and seamless experience across all channels. This means that businesses need to invest in digital technologies that can collect and analyze customer data, and then use that data to personalize customer interactions.

As India continues to grow, it is likely that the country will become an even more important test bed for new technologies. This will have a positive impact on the Indian economy, and it will help to make India a global leader in innovation.