AI “Big Bang” Study 2025

The dataset from the AI “Big Bang” Study 2025 provides a comprehensive overview of the AI chatbot market, focusing on the top 10 AI chatbots based on a weighted score combining metrics like annual web visits, year-over-year (YoY) and month-over-month (MoM) traffic growth, media citations, average session duration, App Store reviews, and ratings. Below is the complete dataset as provided, organized for clarity, along with key findings and insights from the study.

Key Findings

1. Total AI Tool Traffic: Nearly 100 billion web visits were recorded across 10,500+ AI tools between August 2024 and July 2025.

2. Chatbot Dominance: The top 10 AI chatbots generated 55.88 billion visits, accounting for 58.8% of all AI tool traffic.

3. Chatbot Traffic Growth: The top 10 AI chatbots doubled their traffic YoY, adding 30.9 billion new visits for a +123.35% growth rate.

4. ChatGPT’s Leadership: ChatGPT holds 48.36% of all AI tool traffic with 46.59 billion visits (+106% YoY), a 9.70/10 rating, 26.2 million App Store reviews, and 2.4 million media citations.

5. DeepSeek’s Decline: DeepSeek peaked at 520 million monthly visits in February 2025 but dropped 39.5% to 314.6 million by July, with a 43.25% decline in media attention.

6. Media Visibility: Strong correlation between media visibility and traffic spikes, highlighting the role of press coverage in driving chatbot adoption.

Top 10 AI Chatbots in 2025 by Weighted Score

The table below captures the full dataset for the top 10 AI chatbots, ranked by their final weighted score, which incorporates Visibility & Awareness (web visits, media citations), Momentum (YoY and MoM growth, market share), and User Experience (session duration, App Store reviews, and ratings).

Detailed Insights by Chatbot

1. ChatGPT

1. • Position: #1, undisputed leader.
   • Traffic: 46.59 billion annual visits (+106% YoY), with 48.36% market share. Monthly visits grew from 3.88 billion to 5 billion in the last quarter.
   • User Experience: 15:25 average session duration, 9.70/10 rating, and 26.2 million App Store reviews.
   • Visibility: 2.4 million media citations, reinforcing its dominance.
   • Momentum: Strong MoM growth of 12.27%, showing sustained adoption.
     
     2. Grok
     • Position: #2, fastest-growing chatbot.
     • Traffic: 686.91 million visits with an extraordinary +1,343,408% YoY growth, reflecting its rise from near-zero traffic.
     • User Experience: Longest session duration among top performers at 15:43, with 9.70/10 rating and 1.4 million reviews.
     • Visibility: 319.5K media citations, driving its explosive awareness.
     • Momentum: 37.32% MoM growth, signaling strong continued traction
       .
     • 
       3. Gemini
       • Position: #3, emerging as a strong rival to ChatGPT.
       • Traffic: 1.66 billion visits (+156% YoY), with last-quarter monthly visits averaging 246.2 million (nearly double its yearly average).
       • User Experience: 11:13 session duration, 9.30/10 rating, and 9.4 million reviews.
       • Visibility: 1.8 million media citations, supporting its growth.
       • Momentum: 7.65% MoM growth, indicating steady progress.
         
         4. Claude
         • Position: #4, leader in engagement depth.
         • Traffic: 1.15 billion visits (+201% YoY), with 1.07% market share.
         • User Experience: Longest session duration at 16:44, with 9.40/10 rating and 118.9K reviews.
         • Visibility: 1 million media citations, reflecting strong awareness.
         • Momentum: 17.73% MoM growth, showing consistent adoption.
           
           5. DeepSeek
           • Position: #5, but losing momentum.
           • Traffic: 2.74 billion visits (+48,848% YoY), but a 39.5% drop from 520 million (Feb 2025) to 314.6 million(July 2025).
           • User Experience: 12:54 session duration, 8.00/10 rating, and 186.1K reviews.
           • Visibility: 1.4 million media citations, but a 43.25% drop in media attention.
           • Momentum: Negative -4.76% MoM growth, indicating a decline in traction.
             
             6. Perplexity
             • Position: #6, with consistent growth.
             • Traffic: 1.47 billion visits (+227% YoY), with 1.42% market share.
             • User Experience: 13:14 session duration, 9.60/10 rating, and 1.1 million reviews.
             • Visibility: 215K media citations, showing growing visibility.
             • Momentum: Strong 21.99% MoM growth, reflecting loyal usage.
               
               7. Microsoft Copilot
               • Position: #7, benefiting from Microsoft’s ecosystem.
               • Traffic: 957.19 million visits (+348% YoY), with 0.86% market share.
               • User Experience: Shortest session duration at 09:04, but strong 9.60/10 rating and 1.7 million reviews.
               • Visibility: 113.1K media citations, relatively low but supported by brand strength.
               • Momentum: 15.81% MoM growth, indicating task-driven adoption.
                 
                 8. Poe
                 • Position: #8, struggling with declining traffic.
                 • Traffic: 378.05 million visits (-46% YoY), with 0% market share.
                 • User Experience: Strong 13:56 session duration, 9.30/10 rating, and 479.1K reviews, showing a dedicated user base.
                 • Visibility: Only 39.6K media citations, limiting broader awareness.
                 • Momentum: Negative -3.37% MoM growth, reflecting ongoing decline.
                   
                   9. Mistral
                   • Position: #9, with early traction.
                   • Traffic: 101.39 million visits (+420% YoY), with 0.07% market share.
                   • User Experience: 11:34 session duration, 9.50/10 rating, and 10.2K reviews.
                   • Visibility: 199.6K media citations, indicating rising recognition.
                   • Momentum: Slight -0.8% MoM growth, suggesting stabilization.
                     
                     10. Meta AI
                     • Position: #10, leveraging Meta’s reach.
                     • Traffic: 130.35 million visits (+468% YoY), with 0.16% market share.
                     • User Experience: 12:36 session duration, 8.20/10 rating, and 38.3K reviews, indicating room for improvement.
                     • Visibility: 197.6K media citations, supported by Meta’s platform.
                     • Momentum: Modest 0.8% MoM growth, with potential for expansion.

Data Sources

• Web Traffic: Semrush
• Media Citations: Muck Rack
• App Store Metrics: App Store
• AI Tool Data: aitools.xyz

Grok’s Accessibility: Grok is available on grok.com, x.com, and the Grok iOS/Android apps, with a free plan (limited quotas) and a paid SuperGrok subscription for higher quotas. Voice mode is exclusive to Grok iOS/Android apps. For pricing details, visit https://x.ai/grok.

Correlation Insights: Media visibility strongly correlates with traffic spikes across the top 10, emphasizing the role of press coverage in driving adoption.

Market Dynamics: While ChatGPT dominates, Grok’s explosive growth and DeepSeek’s decline highlight the volatility and rapid shifts in the AI chatbot landscape.

This dataset and analysis provide a complete snapshot of the AI chatbot market as captured by the AI “Big Bang” Study 2025.