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Sam Altman questions PC memory use, draws criticism over cloud argument

3 Nov 20263 min read
Sam Altman questions PC memory use, draws criticism over cloud argument

OpenAI chief Sam Altman’s comments on underused computer memory have drawn criticism from PC enthusiasts, highlighting competing priorities between shared AI infrastructure and consumers seeking sufficient capacity for demanding applications, local processing and future upgrades. OpenAI Chief Executive Officer Sam Altman has prompted debate over the use of memory in personal computers after arguing that shared cloud infrastructure could make more efficient use of scarce supplies than personal machines running occasional workloads. Speaking on the Cheeky Pint podcast, Altman questioned the resource efficiency of equipping computers with dynamic random-access memory, or DRAM, when th…

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Editor - VARINDIA

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From Gpus To Gigawatts: The AI Infrastructure War Reshaping Global Power

S. Mohini Ratna Editor, VARINDIA The $3 trillion race to build AI infrastructure is transforming data centers into strategic national assets, redefining economic competitiveness, digital sovereignty, and the future of global intelligence. The world is entering a defining technological era where artificial intelligence is no longer merely an innovation tool but a fundamental driver of economic power, national competitiveness, and industrial transformation. At the heart of this revolution lies an unprecedented global race to build the computing infrastructure that will power the intelligence economy. THE $3 TRILLION INFRASTRUCTURE REVOLUTION An estimated $3 trillion investment in AI data centers by 2029 is transforming global computing infrastructure. Traditional facilities are evolving into AI-native powerhouses equipped with advanced GPUs, high-speed networking, and liquid cooling. As the industry shifts from megawatt to gigawatt-scale campuses, demand for electricity, water, and infrastructure is surging, making computing capacity a strategic driver of economic competitiveness and technological leadership. AMERICA LEADS THE GLOBAL COMPUTE RACE The United States dominates global AI infrastructure, with Microsoft, Amazon, Google, Meta, and Oracle investing heavily in hyperscale data centers. Initiatives such as OpenAI's Stargate, CoreWeave, and xAI's Colossus are accelerating the AI computing race. However, future leadership will depend not just on computing capacity but also on affordable energy, advanced chips, skilled talent, and sustainable infrastructure. THE MIDDLE EAST EMERGES AS AN AI POWERHOUSE Saudi Arabia and the UAE are emerging as major AI infrastructure hubs, leveraging energy resources, strategic investments, and global technology partnerships. Saudi Arabia's Humain initiative and the UAE's proposed 5-gigawatt AI campus in Abu Dhabi highlight their ambitions to become global computing powerhouses. The Middle East is rapidly transitioning from an energy exporter to a potential leader in sovereign AI and digital infrastructure. FROM H100 GPUS TO GB300-CLASS INFRASTRUCTURE AI infrastructure is rapidly evolving from NVIDIA H100 and H200 GPUs to advanced GB200 and GB300 systems, delivering greater computing power and efficiency. This transition demands higher power capacity, liquid cooling, and advanced thermal management. Organizations must redesign data centers with integrated computing, networking, energy management, and intelligent orchestration to support next- generation AI workloads.Token Economics Will Determine AI Profitability While infrastructure investment is accelerating, the next major industry challenge is monetization. Every AI interaction consumes computing power, increasing infrastructure costs and energy demand. As autonomous AI agents drive higher token consumption, optimizing inference efficiency, model routing, and workload management becomes critical for profitability. Organizations must also strengthen API security to prevent token abuse, unauthorized consumption, and agent-driven financial risks. QUANTUM READINESS BECOMES A STRATEGIC PRIORITY Tomorrow's data centers must also prepare for emerging quantum technologies. Quantum-ready data centers must support future hybrid computing, secure connectivity, and post-quantum cybersecurity. While quantum computing is still emerging, organizations must invest in flexible infrastructure, post-quantum cryptography, and secure data exchange to ensure long-term resilience and protect sensitive information against evolving quantum threats. INTELLIGENCE, TRUST AND AGENCY: THE NEW AI EDGE The next competitive frontier will be defined by three interconnected forces: intelligence, trust, and agency. Intelligence determines how effectively organizations convert computing power into innovation and business value. Trust establishes whether AI systems can operate securely, transparently, and responsibly across critical industries. Agency defines how humans and autonomous systems make decisions, execute tasks, and remain accountable for outcomes. As AI agents gain greater operational independence, identity verification, authorization, continuous monitoring, and containment become indispensable. The challenge is no longer simply building intelligent systems. It is ensuring that intelligence operates within trusted boundaries. INDIA'S OPPORTUNITY IN THE GLOBAL AI ECONOMY India's AI infrastructure revolution presents significant opportunities in sovereign cloud, domestic computing, and secure digital services. However, success depends on reliable energy, advanced cooling, semiconductor access, connectivity, and skilled talent. India must move beyond data center hosting to build a self-reliant AI ecosystem driven by indigenous innovation, cybersecurity, and digital sovereignty. THE FUTURE BELONGS TO TRUSTED COMPUTE The global AI race is shifting toward scalable, cost-efficient, and trusted computing infrastructure. Leadership will depend on AI-native architecture, energy efficiency, digital sovereignty, and quantum readiness. Data centers are no longer just the backbone of the internet—they are becoming the engines of the intelligence economy, shaping the future of global technological leadership. Looking ahead, as the Great Cyber Pandemic intensifies, cybersecurity and data protection will become critical corporate priorities. AI-native data centers powered by advanced GPUs must train intelligent security models to combat deepfakes, financial fraud, and cyberattacks. Real-time threat intelligence, predictive defense, and automated containment will be essential to building a secure and trusted digital ecosystem.

By Editor - VARINDIA02 Nov 2026
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VARINDIA

Round About

Can Banks Stop Autonomous AI Attacks?

Major US banks are increasingly blocking third-party AI agents from accessing customer accounts, raising concerns about cybersecurity, financial autonomy and the future of AI-driven banking. According to recent reports, customers are sharing banking credentials with autonomous AI assistants to manage finances, analyse transactions and optimise investment decisions. However, banks warn that allowing external agents unrestricted account access creates significant vulnerabilities, including credential theft, unauthorised transactions and financial fraud. JPMorgan Chase CEO Jamie Dimon has highlighted the risks of allowing unverified AI agents into banking systems, emphasising customer protection and institutional security. Critics argue that banks may also fear losing revenue as AI agents automatically transfer idle deposits into higher-yielding financial products, challenging traditional banking profitability. The cybersecurity implications are substantial. Compromised autonomous agents could execute fraudulent transactions, manipulate payment instructions or expose confidential financial information without immediate human intervention. Unlike conventional cyberattacks, agentic AI introduces machine-speed decision-making, potentially allowing attackers to exploit compromised credentials, malicious instructions and interconnected financial applications. Banks must therefore move beyond traditional authentication towards continuous behavioural verification, zero-trust access, transaction monitoring and real-time anomaly detection. Emerging security frameworks should combine restricted API permissions, read-only access, transaction limits, cryptographic authorisation and human approval for high-risk financial activities. Independent monitoring of agent behaviour is equally critical. The bigger question is whether banks can distinguish legitimate AI assistants from malicious autonomous agents.The answer lies in establishing enforceable digital trust boundaries, where every agent, identity and transaction is continuously verified. Without these safeguards, autonomous AI could become a powerful new channel for financial cybercrime.

By VARINDIA03 Nov 2026
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New Arrival

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Dell 14S debuts in India with Intel Core Series 3 processors, starting at ₹79,990

New Arrival

Dell 14S debuts in India with Intel Core Series 3 processors, starting at ₹79,990

Priced from ₹79,990, the Dell 14S combines Intel Core Series 3 processors, two display options and four colours, with Dell claiming up to 21 hours of Netflix streaming and announcing phased retail availability across India. Dell Technologies has launched the Dell 14S in India, targeting students and young professionals with a lightweight aluminium laptop priced from ₹79,990, inclusive of taxes. The device is available in four colours—Linen, Dusty Rose, Washed Denim and Velvet Green—with online sales beginning on November 3. The laptop measures 13.5mm thick and weighs from 1.15kg. It features a three-piece aluminium chassis, with configurations offering Intel Core 5 and Core 7 Series 3 processors, up to 16GB of LPDDR5x memory and up to 1TB of PCIe NVMe SSD storage. Raj Kumar Rishi, Vice President and General Manager, Consumer Business, Asia Pacific and Japan, Dell Technologies, said, “Nearly two-thirds of India's population is under 35, making it one of the most dynamic consumer technology markets in the Asia Pacific region. For this generation, technology is not just functional. It is a personal extension of who they are and how they want to show up in the world. The Dell 14S was built with that conviction at its centre. It does not ask students and young professionals to choose between design, battery life and affordability. In a market like India, that combination has historically come at a premium. The Dell 14S brings features typically associated with premium laptops to a broader segment of the market.” Display options and battery life Buyers can choose between two 14-inch displays with a 16:10 aspect ratio. The higher-resolution option offers a 2.8K panel, a 120Hz refresh rate and brightness of up to 450 nits. The alternative is a 2K panel with a 60Hz refresh rate and 300-nit brightness. Dell claims the laptop can deliver up to 21 hours of Netflix streaming on a single charge. It uses a 750ED PNCM battery, which the company says is designed to provide higher energy density, operate cooler under load and retain capacity over time. The processors include a neural processing unit rated at up to 17 trillion operations per second. According to Dell, this supports compatible AI tasks running locally on the device. Other features include a backlit, spill-resistant keyboard and Dolby Atmos audio. Connectivity and security features The Dell 14S includes a 1080p camera, far-field dual-array microphones and two 2W stereo speakers. Wireless connectivity options extend to Wi-Fi 6E and Bluetooth 5.4. Physical connections comprise two USB-C 3.2 Gen 2 ports supporting DisplayPort and power delivery, an HDMI port and a universal audio jack. The laptop also supports Windows Hello sign-in and incorporates Microsoft Pluton security technology. Dell said the device is ENERGY STAR 9.0 rated and EPEAT Silver registered with Climate+. Anurag Arora, Senior Director and General Manager, India Consumer Business , said, “The young Indian consumer is discerning. They know what they want, they research thoroughly, and they will not compromise on the things that matter most to them—performance or personal expression. The Dell 14S was built for that. Through our vast omnichannel network across the country, we are making sure that a product of this quality meets consumers wherever they are.” Pricing, offers and availability All four colour options are available through Dellstore.com from November 3. The Linen variant is also available through Dell Exclusive Stores, large-format retailers and e-commerce channels. The remaining three colours are scheduled to reach these channels by the end of November. Introductory offers include zero-down-payment, zero-interest financing through participating banks and non-banking financial companies, instant credit card discounts of up to ₹10,000, and one year of Accidental Damage Protection for ₹499.

Lenovo unveils Yoga Pro 9n and Yoga 9n 2-in-1 NVIDIA RTX Spark powered AI PCs in India

New Arrival

Lenovo unveils Yoga Pro 9n and Yoga 9n 2-in-1 NVIDIA RTX Spark powered AI PCs in India

Lenovo has announced the launch of the Lenovo Yoga Pro 9n (15”, Gen 11) and Lenovo Yoga 9n 2-in-1 (16”, Gen 11) in India. Powered by NVIDIA RTX Spark, these two latest AI PCs bring advanced on-device AI computing, professional content creation capabilities and premium design to Lenovo’s flagship Yoga portfolio, giving users greater flexibility to work with demanding AI applications, while reducing reliance on cloud-based processing. Designed specifically for creators, software developers and AI engineers, whose work demands significant local computing capability in a premium, portable design, the Lenovo Yoga Pro 9n combines high-performance computing, substantial unified memory, a color-accurate OLED display and precision input features in a portable form factor. Powered by NVIDIA RTX Spark and equipped with up to 128GB ¹ of 9400 MT/s unified memory, it supports local AI and software development, content creation, and 3D rendering. Bu ilt on the NVIDIA RTX platform, the Lenovo Yoga Pro 9n also delivers immersive RTX gaming. This gives creators and developers who use the same system for work and entertainment a single device for developing AI applications, editing high-resolution videos, rendering complex 3D scenes, compiling software, and playing the latest RTX-enabled titles. The Lenovo Yoga 9n 2-in-1 offers similar powerful AI computing capabilities in a versatile convertible design. One of its most distinctive features is its dual-surface pen experience. Users can write or draw directly on either the PureSight Pro OLED display or the haptic Force Pad, choosing the input surface that best suits the task at hand. Paired with the Yoga Pen Gen 2, which delivers low-latency input, tilt sensitivity, palm rejection, and customizable controls, the dual-surface experience provides natural precision for sketching, annotation, illustration, timeline navigation, and detailed editing. The signature 360-degree convertible design allows users to move fluidly between Laptop, Tablet, Tent, Stand, and Canvas modes as their work progresses from early concepts to production, presentation, and collaboration. “Creators, AI engineers and software developers today need more than performance – they need the freedom to build, iterate and bring ambitious ideas to life wherever inspiration strikes,” said Ashish Sikka, Executive Director, Personal Computing and Smart Devices (PCSD), Lenovo India. “Powered by NVIDIA RTX Spark, the Lenovo Yoga Pro 9n delivers the local AI, content-creation and development performance needed for demanding workflows. For those who need greater versatility, the Lenovo Yoga 9n 2-in-1 combines this advanced local AI capability with a 360-degree convertible design and dual-surface pen input, enabling users to sketch, annotate, edit, present and collaborate naturally. Together, these new devices in our Yoga portfolio give creators and AI-focused developers the choice of high-performance portability or flexible, pen-first creation without compromising on power, precision or creative freedom.” Local AI and On-Device Compute Built on the NVIDIA RTX Spark architecture, both the Lenovo Yoga Pro 9n and Lenovo Yoga 9n 2-in-1 deliver up to 1 petaflop of AI performance, combining a 20-core Grace CPU with Blackwell RTX graphics in a unified memory architecture. With up to 128GB of unified memory on the Lenovo Yoga Pro 9n and up to 64GB on the Lenovo Yoga 9n 2-in-1, the devices support sophisticated multi-agent AI frameworks, CUDA software stacks and large language models locally. System responsiveness is further enhanced by Lenovo Powerhub and Lenovo AI Engine+, which intelligently recognize workloads and routes computational tasks to suitable processing units for improved performance and power efficiency. Pricing and Availability The all-new Lenovo Yoga Pro 9n is priced starting from INR 3,19,990 and will be available on Lenovo.com and through select retail outlets across India. The Lenovo Yoga 9n 2-in-1 starts from INR 3,54,990 and will be available exclusively on Lenovo.com. Customers can also use Customize-to-Order (CTO) options on Lenovo.com to configure processor, memory, storage and add accessories prior to purchase.

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E-Magazine, October 2026 Issue

E-Magazine, October 2026 Issue

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Face To Face

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Transforming Technology into LongTerm Business Value

Face To Face

Transforming Technology into LongTerm Business Value

Renu Varma Director - Satcom Infotech Pvt. Ltd. Future of India’s IT Landscape India’s IT industry is entering a transformative phase driven by Artificial Intelligence, cybersecurity, cloud adoption, data analytics, and digital infrastructure modernization. As organizations across sectors accelerate digital transformation, the focus will shift from technology adoption to technology optimization and resilience. At Satcom Infotech, we see ourselves playing a critical role in this journey by bringing world-class technology solutions to the Indian market and empowering our channel ecosystem with the expertise, training, and support needed to deliver them effectively. Through strategic partnerships with leading global technology providers, we aim to help businesses build secure, scalable, and future-ready digital environments while contributing to India’s vision of becoming a global technology leader. Lessons from Customers’ Digital Transformation One of the biggest lessons from customers’ digital transformation journeys is that technology alone does not drive transformation; people, processes, and leadership commitment are equally important. Organizations that align business objectives with technology investments tend to achieve more sustainable outcomes. Today, Indian enterprises are far more mature and receptive to change than ever before. They recognize the need to modernize operations, improve cybersecurity resilience, and leverage data-driven decision-making. While readiness levels vary across industries, there is a clear shift from experimentation to strategic implementation, particularly in areas such as AI, automation, and cloud technologies. Standing Out in an AI-Driven Market In today’s rapidly evolving market, differentiation comes from expertise, trust, and value creation. At Satcom Infotech, we focus on enabling our partners and customers with the right combination of technology, knowledge, and support rather than simply distributing products. We continuously invest in technical enablement, partner development programs, certification initiatives, and solution-driven engagement models. Additionally, we are expanding our capabilities around AI-driven cybersecurity and emerging technologies to help our ecosystem stay ahead of evolving business and security challenges. Our commitment to education, innovation, and customer success continues to strengthen our brand positioning in the market. Investments & Strategic Partnerships The technology landscape will continue to evolve rapidly, making continuous investment essential. Our priorities include strengthening our technical expertise, expanding partner enablement initiatives, and investing in advanced cybersecurity, cloud, and AI-focused competencies. Equally important are our strategic partnerships with globally recognized technology vendors. These collaborations enable us to deliver innovative solutions, provide specialized support, and address emerging market demands. By combining strong partnerships with continuous skill development and market intelligence, we are positioning ourselves to successfully navigate future challenges and opportunities. Building Long-Term Customer Trust Trust is built through consistency, transparency, and a genuine commitment to customer success. At Satcom Infotech, we focus on understanding our partners’ and customers’ business objectives before recommending technology solutions. We believe in long-term collaboration rather than transactional engagement. By providing strategic guidance, technical expertise, training, and post-sales support, we help our stakeholders make informed decisions and maximize the value of their technology investments. Our goal is to become a trusted extension of their business, supporting them throughout their growth and transformation journey.

Powering Partner Success: Building An Ai-ready India Through Innovation

Face To Face

Powering Partner Success: Building An Ai-ready India Through Innovation

Raghavendra Kale General Manager, Channel Sales Head Vertiv India Building India’s channel ecosystem for AI data centre power and cooling solutions, the Vertiv Partner Program, a leadership programme for partner talent, a growing AI-ready portfolio and Vertiv™ 360AI are changing what it means to be a Vertiv partner in India. What idea anchors Vertiv’s approach to India’s channel partners? The partner’s business comes first. A partner walks into a customer meeting, and the customer’s requirement decides the conversation. Vertiv’s role is to let that partner answer it from an end-to-end portfolio of power, cooling and IT infrastructure solutions and services. Vertiv™ 360AI brings that portfolio together for AI, with power, cooling and service solutions built for the demands of AI workloads The Vertiv Partner Program gives that idea its structure. It brings deal registration, rewards, training, sales support and marketing resources into one place. The portfolio is backed by manufacturing in India, with facilities in Ambernath and Pune, including a Chakan plant for thermal management products. Vertiv India has also made channel growth a leadership priority, with a dedicated channel leader tasked with widening the partner ecosystem and building a scalable partner engine for strategic accounts. Partners are moving from product resale towards solutions and services. How is Vertiv supporting that shift? Vertiv approaches it through knowledge, leadership and tools. Vertiv Learning offers online sales and technical training and keeps certifications tracked in one place, and selectors and configurators help partner teams scope solutions. Through the Vertiv Partner Program, partners gain access to enablement resources, incentives and joint go-to-market strategies designed to help them bring Vertiv’s full portfolio to market The newest addition is YUVA, Young Upcoming Visionary Achievers, a leadership programme for the next generation of partner leaders. Participants take part in masterclasses, business and financial strategy sessions and customer partnership frameworks, and they walk the production line at Ambernath. Each then takes on a business growth project built with a Vertiv mentor. Vertiv India’s partner role is moving from solution delivery towards deeper strategic and consultative support for customers, and YUVA invests in the people who will lead that change. What does it take to become a trusted infrastructure advisor? An advisor can speak to the whole infrastructure environment, so four areas of depth matter most. Power architecture comes first, where Vertiv’s infrastructure includes busways and UPS systems with power conversion and dynamic load management. Thermal management follows, including coolant distribution units and free cooling chillers. Monitoring through IT management systems is the third, and lifecycle services complete the set. Vertiv supports partners in building that depth through Vertiv Learning, selectors and configurators, and Vertiv sales representatives who work alongside partner teams to identify and solve customer challenges. How does the Vertiv Partner Program support partner profitability? It supports a partner at each stage of a deal. Partners are eligible to receive deal registration discounts, rebates and dedicated training. They can promote their association with Vertiv through ready-to-use campaigns, co-branded collateral and content syndication tools, and Vertiv’s sales representatives work alongside their teams. Program benefits vary by region and partner tier. India has a layer of its own. The ITSI Partner Warrior Program was designed exclusively for Vertiv’s Indian IT system integrator partners. It rewards sales and portal activity across a broad product range, and participation runs through deal registration on the Vertiv Partner Portal. Where do partners fit in the AI infrastructure opportunity? They fit in the design conversation. Vertiv’s Designing Infrastructure for Enterprise AI guide sorts enterprise AI workloads into six archetypes and aligns each with one of four physical infrastructure models, from Edge AI Cluster to High-Density AI Cluster. It includes a four-phase roadmap for planning, deploying and evolving AI infrastructure. Vertiv frames the next phase of enterprise AI around whether organisations have the power, cooling, connectivity and operating environment each workload requires. A partner who can speak to those requirements can help customers work through them. Vertiv 360AI organizes the portfolio around where AI runs, from inferencing and edge AI to enterprise and data centre AI and prefabricated modular AI data centres, with retrofit designs for existing sites The Indian portfolio is moving in the same direction. Vertiv has delivered a direct-to-chip high-density liquid cooling deployment in India using its secondary fluid network system. It is also working with Server OEMs on liquid- cooled rack solutions for AI data centres, engineered and manufactured in India. Why do services sit at the centre of the partner model? Services keep a partner in the customer relationship after the first order. Vertiv Services in India spans preventive maintenance, performance optimization, remote monitoring, project and commissioning services, UPS and battery services, generator and switchgear services, and liquid cooling services. Startup services are performed by factory trained and authorised technicians. Preventive maintenance programmes include 24/7 emergency callout and Vertiv LIFE Services, a remote diagnostic and preventive monitoring service. A partner who pairs a solution with these services offers the customer one relationship from design through commissioning and across the life of the equipment. That is what a services-led partnership looks like in practice. What does the next phase of growth look like, and how can a partner get started? The next phase belongs to partners who combine product knowledge, leadership depth and a service offer that stays with the customer. Vertiv’s investments in the Partner Program, YUVA and Vertiv 360AI, which spans liquid cooling, modular infrastructure and solutions from the edge to the data centre, are all aimed at that profile. Getting started is simple. Partners register at the Vertiv Partner Programme portal, explore Vertiv Learning and plan priorities with their Vertiv representative. Vertiv invites India’s channel community to build future-ready infrastructure partnerships for the AI era. “India’s AI infrastructure story is being written today, and our channel partners are the co-authors.”

Var Speak

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Building an intelligent reusable global delivery model around ABCD technologies

Var Speak

Building an intelligent reusable global delivery model around ABCD technologies

VISHAL VASU DIRECTOR & CTO, DEV INFORMATION TECHNOLOGY LIMITED “The next two to three years will be shaped by four technology shifts: AI and agentic workflows, cloud and application modernization, blockchain and asset tokenization, and managed IT services with cybersecurity. These anchor our growth mantra—ABCD: AI, Blockchain, Cybersecurity & Datacenters. Enterprises are moving toward AI agents, multi-agent workflows, and enterprise copilots, while cloud modernization builds scalable environments across Azure, AWS, Microsoft Dynamics 365, and Power Platform. Through Minddeft, part of the DEV IT Group, we address blockchain use cases, while the XDuce | DEV IT Alliance strengthens our managed services and cybersecurity. To remain competitive in an AI-first economy, DEV IT is evolving across three strategic dimensions. First, we are moving from traditional project delivery to value-driven technology services, leveraging reusable IP, engineering accelerators, and AI frameworks. Second, we are building governed, secure enterprise AI directly into technology delivery and solution architecture across enterprise data, applications, and APIs. Third, the XDuce | DEV IT Alliance establishes a globally integrated delivery model combining US market presence with India engineering scale. Ultimately, these shifts are not isolated categories, but interconnected parts of the enterprise technology landscape. Cloud creates the foundation for AI, AI increases the need for secure architectures, and managed services provide operational reliability at scale. AI is becoming part of both what we deliver and how we deliver it, making our technology services model more intelligent, reusable, and integrated.”

IT security audits, cloud backup and disaster recovery to drive growth

Var Speak

IT security audits, cloud backup and disaster recovery to drive growth

VIJAYAKUMAR VAIDHYANATHAN COO, SYMMETRIX COMPUTER SYSTEMS PVT. LTD. "IT security and data protection / security are the two major areas which will drive the largest share of our business growth over the next 2-3 years. Our growth strategy in IT security centers on helping organizations accurately identify, analyse, and eliminate infrastructure vulnerabilities. Rather than offering generic defence tools, we provide deep-dive IT security audits that expose hidden risks across enterprise networks. Once these threats are uncovered, our engineering teams deploy targeted remediation solutions to patch security gaps, harden system configurations, and fundamentally secure the entire IT environment. We ensure our clients' digital environments remain resilient against sophisticated modern threats. Parallel to our security initiatives, our cloud strategy focuses entirely on high-availability data protection through next-generation backup and disaster recovery solutions. In an era where data downtime can cause devastating financial and reputational damage, we are deploying secure, automated hybrid and multi-cloud recovery frameworks. These solutions ensure near-zero recovery time objectives (RTO) and recovery point objectives (RPO) while embedding immutability to shield business-critical assets from ransomware encryption. We understand that navigating the shift to an AI-first economy creates uncertainty for SMBs, making large, upfront investments a risky proposition. That is why our business model relies on transparent, monthly recurring retainerships. By eliminating heavy upfront costs and focusing on immediate operational outcomes, we give our clients financial peace of mind while steadily building long-term trust through consistent, high-value service delivery."

Channel Buzz

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Introducing Adobe for Startups

Channel Buzz

Introducing Adobe for Startups

Adobe (Nasdaq: ADBE) — Building an enduring brand from the first spark of an idea takes hard work, creativity and the right technology to engage and win customers. Empowering people to bring those ideas and businesses to life is at the heart of Adobe’s mission. Today Adobe is launching Adobe for Startups, a program designed to help early-stage companies build the brand, content and customer reach they need to turn an idea or product into a growing business. As the global agentic software leader for creativity, productivity and customer experience, Adobe serves customers at every scale, from individual creators and small businesses to over 20,000 global enterprises, helping them create, communicate, produce content, build their brands and deliver customer experiences. Adobe for Startups brings that experience, along with Adobe’s latest AI and agentic capabilities, to founders from day zero. Eligible startups receive 12 months of free access to Adobe Firefly Pro Plus, Acrobat Studio including Adobe Express Premium, and Semrush. Why does brand matter from day zero? If you’re a founder or entrepreneur, you know what it is to wear every hat. With a lean team and tight budget, you may be designing pitch decks, building websites, running campaigns and finding customers at the same time. Each touchpoint shapes how investors, partners and customers see your company. AI is giving small teams new ways to move faster and accomplish more. You bring the vision, creativity and judgment, while Adobe's AI-powered tools and agents accelerate the work from idea to outcome. Adobe for Startups brings together tools for creation, document productivity and marketing that help you move quickly without adding complexity. You can start with professional-grade Adobe technology designed to grow alongside your company. What’s in Adobe for Startups? Firefly Pro Plus: Adobe’s AI studio for creating images, video and audio. It includes Adobe’s commercially safe models, leading partner models, and Photoshop on web and mobile. Acrobat Studio: Adobe’s PDF tools, AI Assistant and Adobe Express in one place. You can edit and share documents, pull out key insights, create presentations and collect signatures. Adobe Express Premium: a quick, easy design app with ready-made templates for social posts, marketing materials and brand assets. Semrush: search and marketing data that shows how customers find your brand, across both traditional and AI-powered search. As part of Adobe for Startups, you’ll have opportunities to learn from Adobe experts, connect with a community of peers and build your business through workshops and events. On Dec. 3, Adobe for Startups will host a hands-on “Brand on Demand” workshop with Artist and the Machine, where you can build a week of on-brand marketing content in real time using Adobe’s AI tools. Who’s eligible? If your startup was founded within the last five years and has raised less than $15 million in funding, you can apply here . Adobe will verify eligibility as part of the application process. Program terms, eligibility criteria and country availability apply. Turn ideas into businesses DataCurve is a fan identity and intelligence platform that helps sports, media and entertainment organizations turn fragmented audience data into lasting fan relationships and measurable revenue growth. “Creativity is far more powerful when you understand who you’re creating for. We already use Adobe Firefly for creative assets, and we see an even bigger opportunity to bring DataCurve’s fan intelligence directly into the creative process. Imagine a global soccer club creating content that evolves throughout the season as it learns more about what each fan cares about. Adobe for Startups gives us the tools to start bringing that vision to life.” Aman Johar, Co-Founder and CEO, DataCurve Gondola is building a digital credit and portfolio system for the social media and digital content industry. Since its earliest days, the company has relied on Adobe’s tools to build its brand, create content and establish its presence in a competitive market. "Adobe has been part of how we work from day one. When you're launching a company, how you show up matters as much as what you build. Adobe for Startups helps founders get both right." Jared Kleinstein, Founder and CEO, Gondola Oruk is a speech AI research lab building foundation models that understand not just what people say, but how they say it, including tone, emotion and delivery, giving developers the context to build more responsive voice products. “We want to humanize speech AI by bridging the gap between emotion and technology. Adobe for Startups will help us grow Oruk’s brand, reach more developers and make our research easier to understand. We’re especially excited to use Adobe Express to turn complex speech AI research into short, visual demos that show people what they can build with our technology.” Anastasia Zaporozhtseva, Data Specialist, Oruk

TAIT Announces its New Leadership Team for 2026-27

Channel Buzz

TAIT Announces its New Leadership Team for 2026-27

The Trade Association of Information Technology (TAIT) has announced its new leadership team for the year 2026-27 following the first meeting of its newly elected Board of Directors. Office Bearers 2026-27 · President: Rushabh Shah, Graham Information Systems Pvt. Ltd. · Vice President: Swetal Dani, Megaman Infosys · General Secretary: Hiren Sheth, Eden Infosol Pvt. Ltd. · Treasurer: Janak Mehtalia, Sujay Softtech Pvt. Ltd. Board of Directors · Rushabh Shah, Graham Information Systems Pvt. Ltd. · Swetal Dani, Megaman Infosys · Hiren Sheth, Eden Infosol Pvt. Ltd. · Janak Mehtalia, Sujay Softtech Pvt. Ltd. · Parag Shah, Futech Computers · Champakraj Gurjar, Maxtone Electronics Pvt. Ltd. · Samir Mehta, Computer Corner · Magan Gangani, Newtrack Computers Pvt. Ltd. · Nikesh Jain, Sunder Marketing Co-opted Directors · Narayan Singh, Mahadev Computers · Vishal Patel, Gujju Guru · Ramesh Shadija, S R Networks The newly constituted Board represents a strong blend of experienced industry leaders and emerging professionals, reflecting TAIT's commitment to continuity, inclusiveness and future-ready leadership. Speaking after assuming office, Rushabh Shah, President, TAIT, said, "TAIT is a very unique association and has successfully strengthened Mumbai's IT channel by leveraging the diversity of its ecosystem, which brings together OEMs, distributors, sub-distributors, resellers, system integrators and service providers. TAIT has steadfastly stood with the IT community and has continuously evolved over the last 30 years. As new business models emerge, collective representation and constructive dialogue across the industry have become increasingly important. Getting more diverse members on board will be a key priority for us.” He added, “The increasing adoption of AI, cloud, cybersecurity and digital infrastructure presents tremendous opportunities for channel partners to diversify their portfolios and accelerate growth. Skill-building across the organization, leveraging TAIT's key international tie-ups, drawing upon the vast expertise within our membership, and encouraging greater cross-pollination of business opportunities will help deliver even greater value to members. Having been a founding member of TAIT, I am humbled to begin my fifth term as President and continue my journey of over eighteen years on the Board in various capacities. I look forward to working closely with the entire team to take TAIT to greater heights." Driving Collaboration and Growth Swetal Dani, Vice President, TAIT, said, "I am looking forward to working closely with the new Board and contributing towards TAIT's vision for the future. The association has always played an important role in bringing the industry together, and I believe there is tremendous opportunity to strengthen collaboration, expand networking opportunities and create greater value for members. With technology markets evolving rapidly, TAIT can continue to play a significant role in helping members discover new business opportunities, build partnerships and stay future-ready." Focus on Leadership Development Hiren Sheth, General Secretary, TAIT, said, "The newly elected Board is an excellent blend of experienced directors and fresh new faces, creating a strong balance between continuity and new perspectives. One of TAIT's greatest strengths has always been its ability to nurture future leaders through active participation and mentorship. Our mentoring process helps new directors understand the workings of the association, develop leadership capabilities and prepare them to take on greater responsibilities in the years ahead. We remain committed to strengthening governance, enhancing member engagement and delivering meaningful value to the entire TAIT community." Commitment to Responsible Financial Management Janak Mehtalia, Treasurer, TAIT, said, "I was pleasantly surprised and deeply honoured by my inclusion as an Office Bearer in my very first year as an Independent Director. I sincerely thank the Board for the trust and confidence placed in me. I look forward to contributing towards TAIT's growth while ensuring financial prudence, transparency and accountability. Together, we will continue building upon the strong foundation laid by previous leadership teams." The Road Ahead The new Board has identified several focus areas for the year, including: · Expanding and diversifying TAIT membership · Driving adoption of AI, Cloud, Cybersecurity and Digital Infrastructure opportunities · Enhancing member skill development and leadership programmes · Leveraging TAIT's international partnerships and industry alliances · Facilitating greater business collaboration among members · Strengthening industry advocacy and representation · Creating new engagement platforms for members across the IT ecosystem As TAIT enters another year of service to the IT channel fraternity, the association remains committed to empowering partners, fostering innovation and creating sustainable business opportunities for its members.

Movers & Shakers

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UiPath Names Yashdeep Vaishnav as Managing Director and Country Manager for India

Movers & Shakers

UiPath Names Yashdeep Vaishnav as Managing Director and Country Manager for India

UiPath announced the appointment of Yashdeep Vaishnav as Managing Director and Country Manager for India. In this role, he will be responsible for driving the adoption of UiPath business orchestration and automation solutions in India and expanding the company’s customer and partner ecosystem in the market. Yashdeep Vaishnav, Country Manager for India at UiPath , said, “India is at a pivotal point in its AI journey. Businesses are moving beyond exploring what AI can do to asking how it can deliver tangible results at scale. This is where UiPath plays a critical role. By bringing AI agents, automation, enterprise systems, and people together through business orchestration, we can help organizations improve how work gets done, free up employees to focus on higher-value tasks and drive greater business impact. My priority will be to work closely with our customers and partners across key sectors in India and help them turn the promise of AI into measurable business outcomes. I’m excited about what we can achieve together.” With more than 23 years of experience in technology and go-to-market leadership, Vaishnav has held senior roles at Snowflake, Salesforce, VTEX, Melento, and Oracle, building and scaling businesses across India, South Asia, Southeast Asia, and the Middle East and Africa. At Salesforce, Vaishnav built and scaled the Digital Experience business in India, delivering consistent multifold contract value growth over five years and expanding it to more than 270 customers. More recently, at Snowflake, he led enterprise go-to-market initiatives across key industry verticals, including banking and financial services, conglomerates, manufacturing, retail, and healthcare, driving significant revenue growth and strategic enterprise wins. Karl Crowther, Area Vice President, Middle East & Africa and South Asia, UiPath , said, “Yashdeep brings a strong track record of driving business growth, deepening customer relationships, and building successful partner ecosystems across markets. I am confident that he will make a significant impact as he leads UiPath in India, inspiring the team to think big, stay close to our customers and partners, and respond to the evolving needs of businesses. His deep understanding of the market will be invaluable as we expand our presence in India and help more organizations realize the value of AI and automation.”

Barracuda appoints Dan Fletcher as Chief Financial Officer

Movers & Shakers

Barracuda appoints Dan Fletcher as Chief Financial Officer

Accomplished Finance Executive Brings Deep Expertise Scaling Businesses, Driving Transformation, and Creating Long-Term Value Barracuda Networks, Inc. , the cyber resilience platform leader making security easy for all size business, today announced the appointment of Dan Fletcher as Chief Financial Officer. Fletcher brings extensive experience as a finance leader, operating executive, and investor, with a proven track record of scaling software companies and creating long-term value. “This is a pivotal moment for Barracuda, as we take advantage of the accelerating demand for cybersecurity platforms, build on the momentum of BarracudaONE , and advance our strategy for the next phase of growth,” said Rohit Ghai, Chief Executive Officer at Barracuda . “Dan’s growth mindset, operating experience, and financial discipline will be instrumental as we scale the business.” Fletcher has built his career scaling and transforming software businesses. Most recently, as Chief Financial Officer of Planful, he helped triple revenue, expand the company’s global market footprint, and integrate strategic acquisitions, while applying AI to modernize finance operations. Previously, as Chief Financial Officer of MarkLogic, he led the company’s transition to a SaaS model and helped guide its sale to Progress Software. As an Operating Principal at Vector Capital, he led acquisition, integration, and value-creation initiatives across the firm’s portfolio. “Barracuda has strong momentum, a differentiated leadership position, and an exciting future ahead,” said Fletcher. “I’m excited to partner with Rohit and the entire team to build on that momentum, embrace AI to innovate and scale the business, and create lasting value for our customers, partners, and stakeholders.” In addition to his executive roles, Fletcher served on the board of directors of LivePerson through its recent sale to SoundHound AI and previously served on the board of Reconext. He currently serves as lead independent director of Gappify and has advised several early-stage software companies.

Marketing Mantra

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Built on Feedback: How SPARK and Elevate Shape Securonix's Marketing

Marketing Mantra

Built on Feedback: How SPARK and Elevate Shape Securonix's Marketing

VINNY SHARMA Senior Director- Global, Field & Channel Marketing, Securonix Evolving Marketing Strategy for the AI Era We are spending less time talking about AI as a category and more time showing what it can actually do We are spending less time talking about AI as a category and more time showing what it can actually do for a security team. Customers want to understand whether AI can help them investigate faster, reduce repetitive work, improve response, and give analysts more time to focus on higher-value decisions. That gives us a more practical way to talk about Sam, our AI SOC Analyst, because Sam performs work across triage, investigation, and response while analysts remain in control. We are also creating more opportunities to hear directly from customers, partners, and security leaders. Securonix SPARK is a good example. It gives us a forum for candid discussion around our products, customer experience, and broader market priorities. Those conversations help shape our messaging, our programs, and, in some cases, the product itself. The Elevate Partner Program plays a similar role within our partner ecosystem. Growth in this market depends on strong relationships, shared value, and giving partners a clear way to take the Securonix story to customers. Technology-driven Trust, Partner Ecosystems, and Customer Experience Trust is central to how we talk about AI. Customers want to understand what the AI is doing, why it is taking an action, and where human judgment remains part of the process. With Securonix, Sam performs defined work across triage, investigation, and response within the Agentic Mesh, with governance and human oversight built into the process. That makes the conversation around AI much more concrete and easier for customers to evaluate. On the marketing side, data helps us understand which issues customers care about, how they engage with us, and where their priorities are changing. We use those insights to improve our content, sharpen our campaigns, and make the overall customer experience more relevant. Digital channels help us maintain those conversations through customer stories, webinars, social content, thought leadership, and direct engagement. SPARK adds another layer by giving us a direct feedback loop with customers and partners, which helps us improve how we communicate and how we engage with them.

Building a Customer-Centric Marketing Strategy with AI and Data

Marketing Mantra

Building a Customer-Centric Marketing Strategy with AI and Data

VARUN SINGH Marketing Consultant Optoma Technology (India) Evolving Marketing Strategy for the AI Era AI is transforming marketing from a function focused on communication and campaign execution The marketing era is evolving fast. It is not only about brand awareness anymore, it has to take part in getting growth and find out what are customers' expectations and desires. We are using AI and data technology to gain better understanding of consumer behavior, enhance targeting and ensure our communication is relevant. At the same time, we want to preserve the human side of marketing. Telling interesting stories, establishing strong relationships with customers and having a proper grasp of the market remain very important. Thus, we aim to combine these component—applying advanced technologies and making the customer the main point. Brand Positioning in Competitive Market Our objective today is to provide a unique selling offer based on our solid understanding of the customer’s issues we work on. In the world where each technology company speaks about the same subjects (AI, automation, transformational change), being just a speaker and saying nothing meaningful will not lead to success anymore. We must be able to demonstrate strong business results and benefits. We are also trying to make our marketing more measurable by not limiting ourselves to traditional metrics of success and attempting to discover how marketing influences the sales pipeline and the growth of the customer base. Additionally, one more focus for us now consists in building an AIcentered marketing structure where technology makes our work more efficient while human capabilities still remain the key elements of our business processes. Technology-driven Trust, Partner Ecosystems, and Customer Experience At Optoma, we see AI, data analytics and digital channels not simply as marketing tools, but as enablers of a more connected ecosystem across customers, channel partners and our internal teams. Our approach is to use technology to make the customer journey more relevant, transparent and responsive, while helping our partners make better business decisions. AI is increasingly becoming an important part of how customers discover and evaluate technology. We are therefore strengthening our digital content across search, social media and AI-led discovery platforms with richer product information, application-based content, comparisons, FAQs and real-world use cases. Data analytics is equally important in understanding market and customer behaviour. We analyse campaign performance, search trends, website engagement, product interest and channel-level market insights to understand what customers are actually looking for. For our channel partners, digitalisation is about enabling business rather than replacing the channel. Partners remain a critical part of the customer journey, particularly in the professional AV, education and enterprise segments where consultation, demonstration, installation and after-sales support are important. We are using digital platforms, product content, training initiatives and data-led communication to give partners better access to product knowledge, marketing assets and customer insights.

Government & Policy

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Government cautions TV channels against communal rhetoric, sensational crime coverage and AI misuse

Government & Policy

Government cautions TV channels against communal rhetoric, sensational crime coverage and AI misuse

Information and Broadcasting Ministry issues advisory to private satellite channels after finding repeated lapses, warning that breaches of the Programme Code could attract action and urging stronger editorial controls and staff training The Ministry of Information and Broadcasting has asked private satellite television channels to rein in communal rhetoric, sensational reporting of crime and violence, and careless use of artificial intelligence in news production, cautioning that violations of the Programme Code could invite action. In an advisory issued on Wednesday (October 21), the ministry said its Inter-Departmental Committee had reviewed content aired by several channels and found it out of step with the spirit of the Code. The panel also observed that near-identical news and visuals were being broadcast across multiple channels on the same subjects. It said improper conduct or language should not become normal on air and urged broadcasters to follow both the letter and the spirit of existing rules. Debates and the use of AI Television debates drew particular attention. Channels were told to ensure that discussions do not encourage communal or anti-national attitudes. The advisory called for careful selection and prior briefing of panellists, firm editorial control and, where needed, immediate corrective steps such as muting speakers, flashing disclaimers, interrupting a discussion or cutting the feed to stop abusive, derogatory or inflammatory remarks from going out. On artificial intelligence, broadcasters were asked to be cautious, including when using generative tools for graphics and virtual news presenters. The ministry said such tools should play only a supporting role and that accuracy, authenticity and sensitivity must not suffer as a result. Rules on violence, crime and disasters The advisory restated the ban on live coverage of anti-terror operations by security forces. Reporting on such operations should be confined to periodic briefings by authorised officers, and related visuals should carry time-stamps where necessary so viewers are not misled. Channels were also urged to avoid graphic or disturbing images, unverified and sensationalised crime reports, repeated replays of violent footage and coverage that could appear to glorify unlawful acts. Visuals from disasters and major accidents should likewise be time-stamped where required to prevent panic among viewers. Broadcasters were further reminded to use only authentic maps issued by the Survey of India and to protect the identities of victims of sexual offences, including by avoiding indirect details that could reveal who they are. To ensure compliance, the ministry asked channels to strengthen their editorial review processes and to train news, production and transmission staff in the provisions of the Programme Code.

Deepfake Ads Exploit Trust in Government Schemes

Government & Policy

Deepfake Ads Exploit Trust in Government Schemes

India's Ministry of Home Affairs (MHA) has warned citizens about a growing cyber fraud involving fake government welfare scheme advertisements circulating on Facebook and Instagram. Fraudsters are exploiting public trust in government initiatives to steal money and sensitive personal information. The fraudulent advertisements reportedly use manipulated photographs, deepfake videos and impersonated endorsements featuring Prime Minister Narendra Modi and other senior ministers. These fabricated promotions falsely promise financial assistance, subsidies and benefits under government schemes. Cybercriminals attract victims through sponsored social media advertisements that redirect them to deceptive websites or registration portals. Users are encouraged to submit personal details, banking information or mobile numbers to claim supposedly guaranteed benefits. The fraud often culminates in demands for registration charges, processing fees or UPI payments. Once victims transfer money, the promised benefits never materialise, while their financial information may become vulnerable to further exploitation. The warning highlights how artificial intelligence and deepfake technologies are making online impersonation increasingly convincing. Fraudsters can fabricate official-looking announcements, misuse government identities and exploit social media advertising systems to reach large audiences. Citizens should verify welfare announcements through official government websites, avoid suspicious payment links and never disclose OTPs, UPI PINs or banking credentials. Suspected fraud can be reported through the National Cyber Crime Reporting Portal or helpline 1930. The larger concern is the weaponisation of digital advertising and synthetic media against public trust. Stronger advertisement verification, proactive deepfake detection and faster removal of fraudulent promotions are essential to protect citizens and strengthen accountability across social media platforms.

CIO Speak

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Advancing Digital Resilience, Security, and Workforce Readiness

CIO Speak

Advancing Digital Resilience, Security, and Workforce Readiness

Yogendra Singh CIO/CTO/HEAD-IT/SAP - Barista Coffee Company The digital strategy of Barista is focused on building a resilient, secure, and people-focused technology environment that delivers measurable business value. The company is enabling smarter operations, enhanced customer experiences, and sustainable growth by integrating outcome-driven IT investments, proactive cybersecurity practices, and continuous workforce upskilling. Its focus remains on creating a trusted digital ecosystem that empowers teams and supports future business transformation. Business-Aligned IT with a Focus on Resilience and ROI Barista ensures that every IT investment is aligned with measurable business outcomes. We track ROI through metrics such as cost per store, cost per transaction, and improvement in operational efficiency. Investments are prioritized based on their impact on uptime, customer experience, and cost optimization. We also focus on resilience by implementing strong backup strategies, redundancy, and proactive monitoring. Vendor performance is continuously evaluated through SLAs to maintain consistent service quality across all Barista locations. Aiming to Build a Secure, Inclusive, and Trusted Digital Ecosystem Security and privacy are critical priorities at Barista. We have implemented a multi-layered security framework including firewalls, endpoint protection, and continuous monitoring systems. Automation helps us proactively manage vulnerabilities and compliance requirements. Strong access controls ensure data privacy across all systems. At the same time, Barista is committed to digital inclusion by deploying simple, user-friendly technologies that empower store teams and enhance customer experience. Our goal is to build a secure, inclusive, and trusted digital ecosystem. Empowering Workforce Through Continuous Learning and Innovation At Barista, we are building a future-ready workforce by investing in continuous learning and innovation. We conduct regular training programs on AI, automation, cybersecurity, and data analytics. Our teams are encouraged to develop both technical and business understanding, enabling them to work effectively alongside intelligent systems. We are shifting the focus from manual execution to analytical thinking and decision-making, ensuring our workforce remains agile, skilled, and prepared for the evolving digital landscape. www.mybrandbook.com

Building an AI-First Media Enterprise

CIO Speak

Building an AI-First Media Enterprise

V V JACOB CHIEF GENERAL MANAGER IT - MALAYALA MANORAMA COMPANY The media industry is undergoing a profound transformation as artificial intelligence, automation, and digital platforms reshape how content is created, distributed, and consumed. AI, governance, and digital infrastructure are emerging as key pillars in shaping the next generation of media organizations. Governance with Measurable Impact The organization believes AI adoption succeeds when people grow alongside technology. Through continuous learning, AI workshops, pilot programs, and hands-on training, employees across functions are empowered to use AI responsibly, enhance productivity, and strengthen human creativity and decision-making. Technology as a Strategic Growth Engine Technology is at the heart of the organization’s digital transformation strategy. By combining AI, cloud modernization, and secure data infrastructure, the company is creating a more agile and innovative media ecosystem. The development of private AI and Large Language Model (LLM) capabilities is enabling faster innovation while maintaining data sovereignty and responsible AI adoption. These investments support multilingual content delivery, personalized audience experiences, and broader information accessibility. The strategy is also aligned with national priorities around AI readiness, cybersecurity, digital infrastructure, and workforce development. Preparing People for the AI Era The organization believes successful AI adoption depends on empowering people alongside technology. Continuous learning, experimentation, and collaboration form the foundation of its workforce strategy. Employees across editorial, operations, marketing, and IT functions are being trained to use AI responsibly and effectively. Through AI labs, workshops, pilot programs, and governance frameworks, teams gain practical experience while building confidence in emerging technologies. The focus remains on using AI to augment human creativity and decision-making rather than replace it. Maximizing Value Through Resilience Every technology investment is evaluated for its contribution to business performance, operational resilience, security, and long-term scalability. By consolidating infrastructure and deploying private AI and cloud-based frameworks, the organization has improved resource utilization and reduced complexity. Automation-driven workflows accelerate productivity, while redundancy planning, disaster recovery capabilities, cybersecurity integration, and continuous monitoring strengthen resilience and business continuity. Security, Privacy and Digital Inclusion Trust remains central to the organization’s digital strategy. Strong governance around data protection, access control, compliance, and ethical AI usage ensures that innovation is balanced with security and privacy. At the same time, the organization is advancing digital inclusion through multilingual content, accessible digital platforms, and user-friendly experiences that serve diverse audiences. By combining responsible innovation with trust and accessibility, it is building a secure, inclusive, and sustainable digital media ecosystem for the future. www.mybrandbook.com

Brand Equity

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Customer-centricity defining Acer’s approach towards business

Brand Equity

Customer-centricity defining Acer’s approach towards business

Sanjeev Mehtani Chief Sales Officer, Acer India - explains how remaining deeply responsive to customers’ evolving technology needs will continue to be a key strategic priority for the brand, among other focus areas – “Our approach towards business is more of consumer centric and we look at what is the requirement of the consumer, understand their needs, and develop products as per current needs of the market. We are most flexible in terms of customization as per needs and ahead of the market in terms of innovation.” PURPOSE-DRIVEN VISION At Acer India, emerging technologies such as AI, Blockchain, and IoT are central to our long-term vision of enabling a smarter, more connected, and secure digital ecosystem. Our purpose goes beyond delivering devices; we aim to create meaningful technology experiences that enhance productivity, simplify everyday life, and empower users across segments. AI is playing a transformative role in shaping the next generation of personal computing, enabling intelligent performance, automation, and highly personalized user experiences. At the same time, IoT is allowing us to expand from standalone devices to connected ecosystems across homes, enterprises, and mobility, driving seamless integration and efficiency. Blockchain also holds strong relevance in reinforcing data security, transparency, and trust in a digital-first world. Under the brand name Altos, we are working and delivering in the world class hardware solution required for AI. We have created a separate structure to develop this business. BRIDGING TECHNOLOGY AND HUMANITY WITH EDGE AI Technologies such as Edge AI and connected devices are playing an increasingly important role in shaping more intuitive and human-centric experiences, and at Acer, the focus is on bringing intelligence closer to the user to enable faster, more responsive, and context-aware interactions. By leveraging Edge AI, data processing can happen directly on devices, reducing latency, enhancing privacy, and ensuring real-time responsiveness, whether it is optimizing device performance, enabling adaptive features, or delivering more personalized user experiences without over-reliance on the cloud. At the same time, connected devices are helping create seamless ecosystems where multiple touchpoints work in harmony, allowing users to transition effortlessly between work, entertainment, and communication. This interconnected approach enables a more cohesive and natural interaction with technology, making it feel less intrusive and more aligned with individual needs and behaviours. DRIVING BRAND INFLUENCE & COMPETITIVE LEADERSHIP Ethical AI, data security, and sustainability are fundamental to building long-term credibility and reinforcing market leadership, and for Acer India, these principles are deeply embedded in how we design, deliver, and evolve our technology offerings. As AI becomes more pervasive, ensuring it is developed and deployed responsibly with transparency, fairness, and accountability is critical to maintaining user trust and safeguarding against bias or misuse. Sustainability also plays a vital role in shaping our brand ethos, from responsible sourcing and energy-efficient product design to reducing environmental impact across the lifecycle. We have developed an app “acer data protect” which will help consumer to get their data protected, secured and recovered in case of any issues. BRAND INNOVATION STRATEGY Over the next three to five years, the key differentiator for Acer India will be its ability to seamlessly integrate intelligent technologies across its portfolio while delivering a highly personalized and connected user experience. The focus will be on building a cohesive ecosystem that brings together AI-led devices, connected platforms, and services to address evolving consumer and enterprise needs in a more intuitive and meaningful way. A major strategic priority will be the continued investment in AI-driven innovation, embedding intelligence at both the device and ecosystem level to enhance performance, enable adaptive experiences, and drive greater productivity. Equally important will be the emphasis on customer-centricity, where insights-driven decision-making, enhanced service capabilities, and a strong retail and partner network will help deliver consistent and high-quality experiences.

Enabling the Channel for a Future built on Platform innovation

Brand Equity

Enabling the Channel for a Future built on Platform innovation

Pradeepto Dey Director - Partners & Alliances, Autodesk India & SAARC “The most important shift happening within Autodesk’s channel ecosystem today is the transition from product-centric selling to outcome-driven engagement. As Autodesk evolves from a software company to a platform company, the role of the partner is also evolving. Partners are increasingly helping customers manage their entire Design and Make journey across planning, design, construction, manufacturing, operations, and lifecycle management.” PARTNERING FOR INDIA’S GROWTH Autodesk’s India channel strategy is tightly aligned with the country’s accelerating growth in infrastructure, manufacturing, and digital construction. We are enabling a connected, data-driven “Design to Make” platform ecosystem that drives efficiency, collaboration, and sustainable outcomes at scale. Partners are central to this vision, with them transitioning from product-centric selling to outcome-driven engagement. As Autodesk evolves from a software company to a platform company, the role of the partner is also evolving. Success is no longer defined by license transactions alone. Instead, partners are increasingly helping customers manage their entire Design and Make journey across planning, design, construction, manufacturing, operations, and lifecycle management. Partners today are being assessed both on their willingness and ability to transform. Autodesk is making targeted investments in those partners best positioned to build specialized capabilities, deliver customer outcomes, and drive long-term growth. In summary, our India channel strategy is completely aligned to India’s growth journey. LEVERAGING THE CHANNEL TO DEEPEN SME REACH Autodesk is expanding SME penetration in India by mobilizing its channel ecosystem toward outcome-driven, domain-led engagement rather than product-centric selling. Partners are being equipped to deliver measurable business impact through industry workflows, automation, and cloud collaboration—enabling SMEs to improve productivity, control costs, and accelerate delivery while ensuring scalable, service-led profitability for partners. To deepen penetration in this segment we have built an optimum ecosystem based on coverage, capacity and capability modelling. Coverage is about geographic expansion driven primarily by our VADs. This is further strengthened by the VAD-led Center of Excellence targeted to drive business under our hub -and-spoke model. Geo-X partners are organized in regional clusters, spanning identified hub cities that cater to several spoke towns and expand structured coverage across Tier-2, Tier-3 and Tier-4 cities—driving deeper reach, consistent enablement, and sustainable ecosystem growth. Capacity is about partner resource presence in identified cities & their productivity. Capability is our technology penetration in the partner community that can help SME customers achieve desired outcomes. ADAPTING TO A PLATFORM-FIRST FUTURE With Autodesk advancing its subscription and platform-centric strategy, the channel ecosystem is evolving from traditional reselling toward delivering measurable customer outcomes aligned to the “Design to Make” platform vision. This transformation is driven by targeted investments in partner capability, scalable capacity creation, platform-focused go-to-market enablement. We also support partners with MDP funds aligning to the business priorities. In addition, we have a dedicated Partner Readiness team that focusses in delivering readiness programs executed through Partner Readiness teams and VAD collaboration. Our traditional partners are being re-energized through structured enablement and ISV-led P2P engagement, unlocking repeatable, services-driven growth and ensuring long-term relevance in a subscription-first environment. As Autodesk continues to evolve in its Platform journey we are deeply committed to support our partners in this transformation journey. FUTURE OUTLOOK Over the next three to five years, Autodesk’s India channel ecosystem will evolve into a more specialized, services-led, and platform-driven network—designed to support a potential 3x scale in business growth. We will have a stronger network of highly capable partners that can create measurable business value for customers and sustainable growth for themselves. For partners, this creates opportunities to expand beyond software sales into consulting, implementation, managed services, customer success, workflow optimization, and lifecycle support. Our Future ready channel evolution revolves on 3 strategic growth pillars: Transform – Modernizing legacy partners into outcome-driven, industry-specialized solution providers aligned to the “Design to Make” platform and cloud-first delivery. Expand – Increasing market reach across Tier-2 and Tier-3 cities, unlocking new customer segments and accelerating digital adoption beyond traditional metros. Diversify – Introducing new partner archetypes—including ISVs, GSI/SIs, service specialists, and consulting-led firms—to strengthen ecosystem capability and drive differentiated value creation. Partners that invest early in cloud adoption, customer success, industry IP, and scalable services across the Plan–Design–Build–Operate lifecycle will capture the next wave of growth—while those that delay risk losing relevance in an increasingly platform-centric future.

Cyber Security

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Datadog adds profiling, archiving and data exports to monitoring suite

Cyber Security

Datadog adds profiling, archiving and data exports to monitoring suite

Datadog’s new monitoring capabilities combine code-level performance profiling, session archiving and continuous data exports, helping engineering teams investigate application issues, retrieve historical sessions and use behavioural data within their own cloud storage and analytics systems. Datadog has announced the general availability of three capabilities in its Real User Monitoring (RUM) suite, expanding the tools available to investigate application performance, retrieve historical user sessions and export monitoring data. The additions—RUM Profiling, Managed Archive and Export Pipelines—address different stages of monitoring how people experience applications, from identifying problematic code to retaining session records and making event data available for further analysis. Code-level profiling across web and mobile RUM Profiling connects continuous, function-level CPU profiling with the specific application view, user action, long-running task or performance metric associated with a slowdown. According to Datadog, this helps engineers identify the code responsible for degraded performance without relying solely on attempts to reproduce the issue. The capability supports Chrome browsers and mobile applications on iOS and Android, providing code-level debugging information across web and mobile environments. For Android, Datadog worked with the Android platform team to build on the platform’s ProfilingManager application programming interface. The company said this enables profiling in production while reducing the performance and battery overhead associated with older profiling approaches. The resulting profiling information is correlated with the affected RUM session, view, action or performance metric to support investigations. Session archiving and historical access Managed Archive allows organisations to retain sessions in Datadog-managed storage and retrieve them when needed for customer support investigations or incident response. The approach enables teams to archive session data without paying upfront to fully index and retain every session, according to the company. Archived sessions can subsequently be recovered on demand. Datadog said the capability also extends access to session-level information beyond standard retention periods. This can support compliance, legal and regulated teams that need historical records for audits or investigations. Continuous exports to customer-owned storage Export Pipelines enables teams to continuously send RUM and Product Analytics events to their own cloud storage, without building custom export scripts or carrying out manual transfers. Organisations can retain the exported information according to their requirements and feed raw behavioural events into data warehouses or data lakes. Datadog said these datasets can support machine learning training and analysis combining information from multiple sources. The three capabilities give teams additional options for diagnosing performance issues, managing retention and using monitoring data outside Datadog’s platform. The company plans to discuss the additions at Datadog Summit Munich on November 12, where executives will also be available for media briefings.

BeyondTrust Under Scrutiny: Strong PAM, Serious Security Gaps

Cyber Security

BeyondTrust Under Scrutiny: Strong PAM, Serious Security Gaps

BeyondTrust has established itself as a prominent provider of Privileged Access Management (PAM), helping enterprises secure administrator accounts, privileged credentials, remote sessions and endpoint permissions. However, an independent assessment reveals that its comprehensive security capabilities coexist with significant vulnerabilities and operational challenges. Its strongest advantage is granular privilege control. BeyondTrust enables organisations to eliminate unnecessary administrator rights, monitor sensitive sessions and enforce least-privilege policies across hybrid environments. Its integrated portfolio offers considerable value to enterprises managing complex identity infrastructures. However, its security record raises important questions. In December 2024, attackers compromised a Remote Support SaaS API key, affecting customer environments. The incident demonstrated how weaknesses in privileged-access infrastructure can expose highly sensitive enterprise systems. Security concerns continued into 2026. BeyondTrust disclosed critical remote-code-execution vulnerability CVE-2026-1731 , while October's CVE-2026-102764 expo sed additional Remote Support risks. Both required urgent remediation, underscoring the importance of patch management and independent security validation. Customer feedback also identifies challenges involving product navigation, deployment complexity and scalability. Some enterprises report capacity constraints affecting Privileged Remote Access and Password Safe, suggesting that implementation maturity can influence operational effectiveness. BeyondTrust's fundamental limitation is that privilege management does not automatically establish whether an authenticated user, device or session remains trustworthy. Deepfake impersonation, compromised identities and malicious automation require complementary controls beyond conventional PAM. Moving forward, BeyondTrust remains a capable enterprise security platform, but its vulnerabilities demonstrate that even privileged-access products can become attractive attack targets. Organisations should demand transparent vulnerability management, independent penetration testing, stronger identity assurance and continuous behavioural monitoring rather than relying solely on vendor rankings.

Software

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HCLTech Rolls Out AI-Powered Operations for mainframe environments

Software

HCLTech Rolls Out AI-Powered Operations for mainframe environments

HCLTech announced the launch of its AI-Powered Operations offering, designed to help enterprises modernize and optimize their mission-critical mainframe environments through AI-enabled automation, observability and operational intelligence. The offering brings together specialized mainframe skill agents and conversational AI assistants to support system administration, observability, optimization and workflows, under human oversight. These capabilities help improve efficiency, accelerate issue resolution and enable more proactive, insight-driven operations. HCLTech's dedicated Mainframe Center of Excellence underpins the offering with deep domain expertise, industry best practices and continued innovation. "Enterprises running mission-critical workloads on mainframes are under increasing pressure to modernize operations and drive greater efficiency, without compromising reliability or control. Our AI-Powered Operations offering directly addresses this business need, combining HCLTech's deep mainframe expertise with AI-driven capabilities to help clients simplify operations, reduce risk and unlock greater value from their mainframe investments as they advance their broader transformation agendas," said Rampal Singh, Senior Vice President and Global Business Head of Hybrid Cloud at HCLTech. "AI is fundamentally changing how enterprises manage and extract value from their most strategic technology platforms. Through our dedicated Mainframe Center of Excellence and AI innovation capabilities, we are embedding intelligent agents and operational intelligence directly into mainframe environments, enabling organizations to shift from reactive management to proactive, insight-driven operations, while preserving the security, resilience and governance these platforms demand," said Raghu Kidambi, Corporate Vice President and Head of AI Ecosystems at HCLTech.

Nemetschek launches “Max” AI offerings for architecture, engineering and construction

Software

Nemetschek launches “Max” AI offerings for architecture, engineering and construction

Nemetschek Group rolls out Archicad Max, Allplan Max and Bluebeam Max, three premium AI products built on a shared intelligence platform, aiming to cut repetitive work while keeping professionals in control and customer data open. The Nemetschek Group, a global provider of vertical AI and software solutions for the AEC/O and media industries, has launched a family of premium AI offerings across its core segments: Archicad Max for architecture, Allplan Max for engineering and Bluebeam Max for construction. All three run on the Nemetschek Intelligence Platform, the Group’s common AI and data foundation. Architecture, engineering and construction firms are grappling with growing project complexity, tight schedules and staff shortages. Much of their time still goes into searching for information, checking models and drawings, and repeating routine tasks. The Max offerings are designed to give that time back inside existing workflows, without locking data into a single vendor’s ecosystem. “AI in our industry only creates real value when it understands the project, works where professionals work and connects with everything else on the job,” said Julian Geiger, Chief AI Officer of the Nemetschek Group. “With Archicad Max, Allplan Max and Bluebeam Max, we are scaling one AI strategy across design, engineering and construction, built on a shared intelligence platform rather than isolated features. And we are doing it the Nemetschek way: open. Our AI connects to open standards like IFC and to the AI tools our customers choose, through open protocols such as the Model Context Protocol. Customers keep ownership of their data, their choice of tools and their professional judgment. That is how AI becomes a trusted part of everyday work, not just another platform to be locked into.” One platform, three disciplines Graphisoft’s Archicad Max is a premium subscription for data- and AI-driven practices handling complex projects. It includes an agentic AI Assistant (beta) that completes multi-step tasks directly in the model, AI Assistant Spaces that ground answers in a firm’s own standards, and an updated AI Visualizer. Subscribers also get early access to Nemetschek Creator, a browser-based early-stage design platform due for commercial release in 2027. Allplan Max 2027, launched this week alongside Allplan 2027, extends AI across the Group’s engineering portfolio, including Allplan, SCIA, FRILO, RISA and SDS2. Tools include Feature Builder, AI BIM Modeler, AI Formula Writer and AI Structural Analyst. Early beta users report up to 36 percent faster completion of selected tasks, while engineers remain responsible for design intent, review and approval. Bluebeam Max, available globally since May 2026, extends Bluebeam Revu with Smart Review to catch design discrepancies and scope gaps, Smart Overlay to spot changes across drawing sets, and Magic Markups to automate repetitive markups and takeoffs. More than 2,000 early adopters reported significant productivity gains. Since September 2026, it has also been free for eligible students and educators worldwide. Open by design Nemetschek says openness now extends to AI. Archicad Max offers a public MCP Server (beta) linking desktop AI applications to the Archicad model, while Bluebeam Max supports the Model Context Protocol for Anthropic Claude, GitHub Copilot CLI and AnythingLLM. Connected Studio Sessions link Bluebeam markups to the right location in Revit views, bridging PDF and BIM. Across all three products, AI proposes and automates, while professionals review, decide and remain accountable. Availability The Max offerings build on the AI Layer announced in 2024 and the Nemetschek AI Assistant rolled out since 2025. Bluebeam Max and Allplan Max 2027 are available globally, while Archicad Max is available with Archicad 30 and rolling out by region. Features, beta status, packaging and pricing may vary by product, plan and region.

Peripherals

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boAt enters Sri Lanka and Bhutan market

Peripherals

boAt enters Sri Lanka and Bhutan market

boat has announced its expansion into Sri Lanka and Bhutan, marking another important step in the company’s international growth journey as it builds the next set of growth engines beyond its home market. The expansion comes at a time when boAt’s international business is beginning to demonstrate meaningful momentum. International revenue more than doubled in FY26, providing early validation of the company’s strategy to take the boAt brand and its consumer technology proposition beyond India. Sri Lanka and Bhutan add to boAt’s growing international footprint across Southeast Asia and the GCC, as the company selectively expands into markets where its combination of consumer understanding, contemporary design, technology and accessible pricing can resonate with local consumers. Having built significant scale and category leadership in India, boAt is now entering its next phase of growth. International markets are a key pillar of the boAt 2.0 strategy, alongside the expansion into new consumer technology categories, as the company evolves from its strong foundation in personal audio into a broader consumer technology company. Sri Lanka and Bhutan represent natural extensions of this strategy. Both markets have a young and increasingly digital-first consumer base, growing adoption of personal electronics and strong familiarity with Indian brands and popular culture, creating an opportunity for boAt to bring its consumer technology proposition to a wider set of consumers. boAt is entering both markets with a multi-category portfolio spanning personal audio, smartwatches and charging solutions. The company will follow a market-led approach, progressively evolving its portfolio based on local consumer preferences, category opportunities and market response. The international expansion also reflects the broader evolution of boAt’s portfolio. While audio continues to remain the foundation of the business, the company has been building capabilities across wearables, charging solutions and other emerging consumer technology categories. In FY26, wearables turned profitable, while emerging categories including charging solutions contributed to a growing profit pool beyond the core audio portfolio. Gaurav Nayyar, CEO, boAt , said, “For us, international expansion is not about putting the same products on more shelves. It is about building market by market, understanding local consumers and creating relevance in each geography. The strong growth of our international business reinforces our conviction in this opportunity. Sri Lanka and Bhutan are the latest steps in a much larger journey. Our ambition is clear: to build boAt into a global consumer lifestyle-tech brand from India that competes on product, design, innovation and consumer understanding.” The expansion is backed by boAt’s growing product and innovation capabilities in India. The company’s in-house R&D centre, boAt Labs, has more than 100 engineers, supporting product development and innovation across categories as boAt builds products for an increasingly diverse consumer base. The strategy reflects a larger ambition for the company: to take an Indian consumer technology brand built at scale at home and establish it across global markets.

Consistent Infosystems strengthens channel network with Dehradun partner meet

Peripherals

Consistent Infosystems strengthens channel network with Dehradun partner meet

Bringing together regional distributors and dealers to showcase its IT hardware, gaming and surveillance portfolio and explore growth opportunities Consistent Infosystems , one of India’s leading IT hardware, gaming and surveillance brands, successfully hosted its Exclusive Partner Meet in Dehradun, Uttarakhand. The event brought together distributors, dealers and channel partners from Uttarakhand and nearby regions to discuss business opportunities, explore the company’s product portfolio and strengthen relationships within its channel network. The event was inaugurated by Product Heads, Marketing Head and Vice President – Sales, Consistent Infosystems. It provided a platform for meaningful interactions with channel partners, alongside discussions on upcoming products, business initiatives and opportunities for mutual growth. A key highlight of the event was the live showcase of Consistent’s diverse product portfolio, covering gaming cabinets, keyboards, mice, cooling solutions, graphics cards, Wi-Fi cameras, PT cameras, dome cameras, NVRs, and networking products. The display enabled partners to explore the range and gain insights into the company’s offerings across gaming, IT hardware, surveillance and networking. New and upcoming products were also previewed, offering partners a glimpse into the company’s evolving portfolio. The meet also focused on strengthening business engagement through discussions on product availability, market opportunities and initiatives to support channel partners. By bringing together regional distributors, dealers and partners, the event provided an opportunity to exchange market insights, understand partner requirements and explore avenues for expanding Consistent’s presence across Uttarakhand and neighbouring markets. Commenting on the meet, Yogesh Agrawal, CMD & Co-Founder, Consistent Infosystems , said, “Our channel partners are integral to our growth journey. The Dehradun Partner Meet provided an opportunity to strengthen these relationships, showcase our product portfolio and discuss new business opportunities. We remain committed to supporting our partners through product innovation, focused initiatives and opportunities for mutual growth.” As part of the meet, Consistent Infosystems introduced exclusive purchase offers for channel partners. Partners purchasing Consistent products worth ₹11,000 were eligible for a free Installer Bag, while purchases worth ₹30,000 qualified for a free Smart Watch. The initiative reinforces Consistent Infosystems’ commitment to strengthening channel relationships, supporting partner growth and expanding its presence across India’s IT hardware, gaming and surveillance segments through product showcases, business discussions and partner-focused schemes.

Industry Event

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Cloudera Positions Hybrid, Sovereign and Agentic AI as the Next Phase of Enterprise Adoption

Industry Event

Cloudera Positions Hybrid, Sovereign and Agentic AI as the Next Phase of Enterprise Adoption

At Cloudera EVOLVE Forum Mumbai 2026, the company outlined its vision for AI anywhere, cloud anywhere and data anywhere, highlighting the need for a secure, trusted data environment as enterprises move from AI experimentation to production. Positioning itself as the “only true hybrid data platform provider,” Cloudera said organizations need the ability to deploy workloads across on-premises, public cloud and sovereign cloud environments while maintaining a single layer of security and governance. The company also highlighted its latest innovations around Cloudera Anywhere Cloud, designed to be “hybrid by default, modular by design and sovereign by deployment,” enabling customers to bring AI to the data rather than moving data to AI. “We bring AI to data rather than pushing data all the way to AI” Mayank Baid Regional Vice President, India and South Asia, Cloudera “We bring AI to data rather than pushing data all the way to AI,” said Mayank Baid, Cloudera’s Regional Vice President for India and South Asia, calling it the real differentiator for enterprise AI. He pitched the company as the “only true hybrid data platform provider,” letting customers deploy models on-premise or in the cloud under a single layer of security and governance. Baid said India is one of the company’s largest and fastest-growing markets globally, including in revenue generation. He attributed the momentum to the sheer volume of data in the country and to Cloudera’s ability to give customers a secure, trusted environment for building their data foundations. He said three-fourths of India’s largest banks use the platform, along with most leading telcos in India and South Asia. Other customers include fintechs, GSTN and the Bombay Stock Exchange, he said. Baid linked demand to the government’s push for sovereign AI and sovereign cloud, which he said Cloudera supports through built-in security and governance. He also noted that much of the company’s global investment is going into India, with R&D centers in Bangalore and Chennai. “Hybrid by default, modular by design and sovereign by deployment” Remus Lim Senior Vice President, Asia Pacific and Japan, Cloudera Cloudera’s new Anywhere Cloud is “hybrid by default, modular by design and sovereign by deployment,” said Remus Lim, the company’s Senior Vice President for Asia Pacific and Japan. He said the platform is built for regulated customers who keep most of their data on-premises. Lim outlined how Cloudera has evolved to meet those needs. Founded in 2008, it merged with Hortonworks and went private in 2021 under KKR and CD&R, after which it built the Cloudera Data Platform around a hybrid vision. He said APAC customers, largely banks, telcos and government bodies, take a pragmatic approach to cloud, keeping most data on-premises while avoiding dependence on a single cloud vendor. Central banks including RBI, MAS and RBA run the platform, he said, and EV makers are a growing segment. About $1 billion has gone into acquisitions, Lim said, including Taikun, which underpins Anywhere Cloud. He also announced a Mistral partnership. Cloudera’s priorities, he said, are AI, cloud and data anywhere, so that data does not have to move for AI to work. IDC named the company a leader in APAC sovereign AI platforms in September. “We can go from rack to AI inference within 60 minutes” Sergio Gago Chief Technology Officer, Cloudera Sergio Gago, Cloudera’s Chief Technology Officer, presented Cloudera Anywhere Cloud as the company’s platform for the agentic era, built to run identical code across data centers, sovereign clouds and public clouds (AWS, Azure, Google Cloud) under a single control plane and unified data fabric for governance and lineage. He said enterprises struggle to move AI experiments into production because compliance, audit and cost questions go unanswered. Cloudera’s answer is to let agents work within existing data governance rather than copying data into separate systems. Built on the Taikun and Octopai acquisitions, the platform offers nine data services, bring-your-own-engine flexibility, query federation across Snowflake, Databricks, Oracle and Teradata, and an agent-first interface that lets users work through prompts. Gago said Anywhere Cloud can take a customer from bare metal to inference on a Mistral model in about 60 minutes, versus 60 days earlier, a figure he said preview customers, including ExxonMobil, IQVIA and Mastercard, have validated. General availability is set for November 30, 2026, with the platform designed to run alongside existing Cloudera Data Platform deployments.

Nutanix: Building the Foundation for Secure, Sovereign and Cost-Efficient AI

Industry Event

Nutanix: Building the Foundation for Secure, Sovereign and Cost-Efficient AI

As enterprises accelerate their adoption of artificial intelligence, the conversation is shifting from experimentation to building secure, scalable, and economically sustainable AI infrastructure. Nutanix is positioning itself at the center of this transformation by combining hybrid multicloud capabilities, cloud-native technologies, enterprise AI solutions, and integrated security. At .NEXT Mumbai 2026, Faiz Shakir, Vice President, Sales, APJ, Nutanix and Anindo Sengupta, Vice President, AI, Cloud-Native and Neocloud/MSP Products and Solutions, Nutanix shared their perspectives on India's growing role in global innovation, the evolution of hybrid cloud infrastructure, the economics of AI inference, and the increasing importance of data sovereignty and cyber resilience. India Emerges as a Global Innovation Powerhouse India has become far more than a strategic sales market for Nutanix. It is now a major center for engineering, product development, and technological innovation. According to Faiz Shakir, approximately 40% of Nutanix's global patent filings originate from its India-based engineering teams, highlighting the country's contribution to technologies deployed worldwide. “India has been at the forefront of innovation at Nutanix for many years,” Shakir explained, emphasizing that Indian engineers are not simply supporting global development but actively shaping the company's technology roadmap. India is also Nutanix's largest commercial market in the Asia-Pacific and Japan region, reflecting sustained enterprise adoption and strong relationships with customers and channel partners. This growth mirrors Nutanix's broader evolution. Originally recognized for simplifying infrastructure through hyperconverged infrastructure (HCI), the company has expanded into hybrid multicloud, Kubernetes, cloud-native applications, and enterprise AI. The transformation reflects a fundamental change in enterprise IT requirements. Organizations increasingly need virtual machines, containers, and AI workloads to operate seamlessly across different infrastructure environments. Hybrid Cloud Becomes the Foundation for Sovereign AI As enterprises deploy generative and multimodal AI, data sovereignty, security, and infrastructure flexibility are becoming critical considerations. Shakir highlighted findings from Nutanix's Enterprise Cloud Index research, which indicated that 96% of surveyed Indian enterprises planned to repatriate workloads to hybrid environments to support AI-ready infrastructure. Additionally, 82% of respondents identified data sovereignty as a priority. These findings suggest that organizations increasingly want greater control over where their data resides, how AI models process sensitive information, and which infrastructure supports business-critical workloads. Nutanix believes its hybrid multicloud architecture addresses these requirements by allowing organizations to operate workloads across private infrastructure and public cloud environments while maintaining consistent management and security capabilities. For regulated industries such as banking, healthcare, telecommunications, and government, this flexibility can be particularly important when balancing innovation with compliance obligations. Rethinking the Economics of AI Inference One of the most significant challenges facing enterprises is the rising cost of AI inference. As organizations adopt multiple AI models, usage-based pricing can make operating expenses difficult to predict. Every additional query, transaction, or generated token may increase costs. Anindo Sengupta explained that Nutanix is addressing this challenge through its Enterprise AI inference offering, which emphasizes a fixed-price infrastructure model rather than per-token billing. Under this approach, enterprises deploy AI workloads on GPU infrastructure they control, supported by Nutanix software. Organizations can run multiple AI models on shared infrastructure without paying an external inference provider for every token generated. The economic advantage lies in greater cost predictability, particularly for businesses processing large and recurring AI workloads. However, enterprises must still account for hardware investment, electricity, cooling, maintenance, software licensing, and operational expertise when evaluating total cost of ownership. Beyond economics, customer-controlled infrastructure can strengthen data governance by keeping sensitive AI workloads within designated environments. Security and Cyber Resilience Move to the Forefront As AI becomes embedded in enterprise operations, protecting infrastructure and ensuring business continuity are increasingly important. Shakir emphasized that security and sovereignty must evolve together. Nutanix integrates security capabilities into its infrastructure platform while collaborating with technology partners to deliver broader enterprise protection. Sengupta highlighted the company's longstanding focus on data management, disaster recovery, and cyber resilience. Nutanix provides capabilities designed to assess potential cyber risks, isolate affected systems, and support recovery of compromised data. These functions are increasingly valuable as enterprises confront ransomware, infrastructure attacks, and threats targeting interconnected applications and data environments. Rather than positioning itself as a replacement for every cybersecurity technology, Nutanix emphasizes a combination of built-in protection and ecosystem partnerships. The Road Ahead: AI Infrastructure Built Around Control and Trust Nutanix's strategy reflects a wider industry transition from infrastructure modernization toward intelligent, distributed, and increasingly autonomous computing. Enterprises are expected to prioritize platforms that support multiple AI models, predictable operating costs, flexible deployment, data sovereignty, and rapid recovery from cyber incidents. For Nutanix, India's engineering capabilities and expanding enterprise market provide a strong foundation for this next phase of growth. The larger industry message is clear: successful AI adoption will depend not only on computing performance, but also on infrastructure economics, operational resilience, data control, and enterprise trust. By bringing hybrid cloud, enterprise AI, and cyber resilience together, Nutanix aims to help organizations move beyond AI experimentation toward secure, scalable, and sustainable production environments.

Voice of Channel Chief

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Channel Chiefs: Architects of Sustainable Partner Growth

Voice of Channel Chief

Channel Chiefs: Architects of Sustainable Partner Growth

In a price-sensitive, fast-moving technology market, the channel chief’s role has outgrown sales targets and rebate tables. Today’s channel leaders are responsible for something larger: making sure the partner ecosystem stays profitable, protected and ready for the AI era, so that both partners and OEMs grow together over the long term. The first responsibility is partner profitability. Thin margins and aggressive price wars can quickly erode a partner’s business. Channel leaders must design policies that reward value creation, not just volume, through tiered margins, services-led incentives, recurring-revenue opportunities, fair & transparent pricing. A partner that cannot make money cannot invest in skills, people or customers. The second is trust and deal protection. Partners invest time and resources in identifying and nurturing opportunities. Robust deal registration, clear rules of engagement and firm action against channel conflict and direct-sales overreach show partners that their effort will be respected. Trust, once lost, is the hardest asset for an OEM to rebuild. The third, and most urgent, is AI readiness. Technology is changing faster than at any time before, and partners who delay adoption risk becoming irrelevant. Channel chiefs must make rapid enablement a policy priority: continuous skilling, certifications, hands-on technical support, demo infrastructure and co-selling programmes that help partners build AI-led practices in areas such as data, security, automation and cloud. Channel leaders also act as the partner’s voice inside the OEM. They carry ground-level feedback on pricing, competition and customer demand to product, marketing and leadership teams, ensuring that programmes reflect market reality rather than headquarters assumptions. Finally, they must set a clear multi-year strategy. As 2027 approaches, partners need predictability: stable programme rules, defined growth paths, joint business plans and shared marketing investment. A transparent roadmap allows partners to plan hiring, training and investment with confidence. Ultimately, the best channel leaders measure success not only by revenue delivered, but by the health, capability and loyalty of the ecosystem they build. Five Key Takeaways Profitability first: Sustainable margins and value-based incentives keep partners invested and growing. Protection builds trust: Strong deal registration and conflict management are the foundation of loyalty. AI readiness is urgent: Continuous skilling, certification and co-selling must be built into every channel policy. Be the partner’s voice: Channel chiefs must bring field realities into OEM decision-making. Plan for the long term: A predictable 2027 roadmap lets partners invest with confidence and scale with the OEM. Gaurav V Saxena Director - Channels & Alliances, Veeam Software A Strong Channel Ecosystem Driving Go-to-Market Success for Veeam “Partner profitability cannot depend on quarterly incentives alone. It comes from giving partners a larger role across the customer lifecycle, from assessment and implementation to ongoing protection and recovery. Veeam’s channel ecosystem is central to how we go to market, with more than 3,000 partners across India and SAARC. Our partner-first model helps them build recurring revenue and move beyond one-off transactions. Through the Veeam ProPartner Network, partners get business intelligence tools such as customer expansion portals, giving them clearer visibility into renewal cycles, upsell potential and expansion opportunities. A PARTNER-FRIENDLY PROGRAMME A partner-friendly programme should reward capability, not just sales volume. The Veeam ProPartner Network gives partners a single gateway to training, certifications, sales enablement, marketing support and technical expertise. It also gives resellers, service providers, systems integrators and cloud partners the flexibility to shape propositions around their own customers and commercial models. The goal is to help partners build services they can deliver, problems they can solve and advisory roles they can sustain over time. CHANNEL STRATEGY FOR 2027 In 2027, the channel opportunity in India will move further from selling backup products to helping customers prove that their data and operations are resilient. Our priorities are to deepen partner capabilities in SaaS and cloud data protection; support recurring services such as Backup as a Service and Disaster Recovery as a Service; and expand into Tier-2 and Tier-3 markets through partners with local market understanding. Smaller cities are seeing faster digital adoption, especially among SMBs and mid-sized enterprises that often lack dedicated security, compliance or resilience teams. Our partner and MSP ecosystem helps them prepare for AI adoption, protect against ransomware, manage Microsoft 365 data and respond to evolving compliance requirements such as India’s DPDP Act. Initiatives such as Bharat CyberSuraksha extend that work beyond immediate sales enablement, with internal approved material describing partnerships with four Assam universities focused on cybersecurity, cyber resilience, cloud technologies, AI and workforce development. The test for channel programmes in 2027 will be whether partners can turn technical expertise into trusted advice, recurring services and measurable customer outcomes.” Vijay Sharma Managing Director, Optoma India Optoma eyeing to expand Partner Reach beyond Major Metros in 2027 “A partner-friendly programme must go beyond pricing. The initiative should allow partners to get acquainted with the technology, suggest proper solutions to customers, and provide assistance beyond the installation process. At Optoma, we are focused on strengthening our partner ecosystem and customer-support capabilities while expanding our portfolio across projectors, Interactive Flat Panel Displays, Professional Displays and Direct View LED solutions. This breadth allows our partners to address diverse customer requirements and build deeper relationships. The objective is to create a partnership where shared capability and customer outcomes drive long-term growth. The profitability derived from partnerships cannot be determined simply by analyzing the discounts on transactions. We are dedicated to providing quality visual solutions to our partners, and we make sure that they are equipped with the services for their needs. STRENGTHENING PARTNER TRUST Gaining trust is reliant on openness, clarity, and consistency. We believe partners need their communication to be clear and concise when it comes to project demands, commercial hopes, and ownership, especially in light of investing in solutions design, demos, or customer engagement. In professional audiovisual, winning a gig is just one of the steps; it is the delivery and support that will define the future relationship. CHANNEL STRATEGY FOR 2027 In 2027, our focus will be on deepening our partner ecosystem and strengthening its ability to address opportunities beyond the major metros. We will continue to build on our projector business while expanding opportunities across Interactive Flat Panel Displays, Professional Displays and Direct View LED solutions. Localization, India-focused product development and customer support will remain central to this strategy. As demand grows across education, corporate, retail, hospitality and home entertainment, partners will play a critical role in delivering integrated visual solutions. Our priority is sustainable growth built on stronger market reach, technical capability and customer outcomes.” Ankur Kohli Sales Head – Government & Enterprise, India, Utimaco With a Strong Global Legacy, Utimaco envisioning a Partner-led Vision for India “With decades of global experience in cybersecurity, Hardware Security Modules (HSMs), cryptographic key management and digital trust, Utimaco brings a strong legacy of innovation and expertise in securing critical digital infrastructure worldwide. Our vision in terms of partner profitability and sustainability is to build a mutually profitable business by creating long-term opportunities for our channel partners. Through access to advanced security solutions, technical expertise and joint business development, we aim to help partners build differentiated cybersecurity practices and address the growing demand for digital trust. BUILDING TRUST AND PROTECTING PARTNER INVESTMENTS We believe partners are strategic growth enablers, not merely sales channels. Our focus is on technical enablement, product training, joint go-to-market initiatives, customer engagement and collaborative opportunity development, helping partners strengthen their capabilities and unlock new business opportunities. Trust, transparency and commitment are the foundations of our channel ecosystem. We aim to strengthen partner confidence through clear engagement processes, collaborative account planning, opportunity registration and coordinated sales and technical support, subject to our established channel policies. CHANNEL STRATEGY FOR 2027 Our vision is to build Utimaco into a strong and trusted brand in India through a robust, capable and future-ready partner ecosystem. We will focus on expanding our reach across government, BFSI, telecom and enterprise markets, while empowering partners to address emerging requirements in data protection, cryptographic security, digital identity and AI-driven environments. As AI adoption accelerates, securing sensitive data, digital identities, encryption keys and critical infrastructure will become increasingly important. We see this as an opportunity to equip our partners with the knowledge, capabilities and solutions needed to address evolving customer challenges. Our vision is simple: build the India business with our partners, not just through our partners. By combining Utimaco’s strong global legacy with local market understanding and trusted channel relationships, we aim to create sustainable growth, mutual profitability and long-term value for our partners and customers.” Rajesh Kumar Sr. Vice President, Tech BU, Inflow Technologies Pvt. Ltd. Capable, Confident, Competitive: Inflow’s Approach to Channel Enablement “At Inflow Technologies, we believe distribution is no longer about moving boxes—it is about creating capability, enabling transformation and helping partners win. That philosophy is at the heart of our Techfluential Edge, which is redefining what a technology distributor can mean to India’s channel ecosystem. Our Pre-Sales capability is a game changer. We work alongside partners to understand customer challenges, architect the right solutions and create differentiated propositions that improve their chances of winning business. Our 24x7 Technical Assistance Centre (TAC) gives partners an always-on technical backbone. In a world where customer expectations are measured in minutes, not days, this responsiveness becomes a genuine competitive advantage. Through the Inflow Training Academy, we continuously invest in partner capability—building technical skills, certifications and expertise so our ecosystem remains ahead of rapidly evolving technologies and market demands. Our Post-Sales differentiator remains a key pillar as we stay invested beyond transactions, help design & implement solutions that optimise the complete technology lifecycle. Inflow’s value proposition doesn’t simply distribute technologies but also creates knowledge that enables resellers to design, deploy and adopt IT Infrastructure solutions facilitating their customer needs. The end result is an efficient channel ecosystem that is capable, confident and competitive. PARTNER PROFITABILITY AND SUSTAINABILITY Inflow's strategy for driving partner growth and profitability is built on empowerment, enablement, and collaboration. We help partners unlock new opportunities through strategic vendor partnerships, targeted marketing initiatives, technical expertise, and a broad technology portfolio. By combining flexible commercial support, financial assistance, professional services, and tailor-made partner programs, we enable partners to scale confidently, improve profitability, and stay competitive in an evolving technology landscape. Our focus on transparency, trust, and long-term relationship building ensures sustainable growth for both our partners and Inflow.” Harsh Vaishnav Senior Director & Head - Channels, ASEAN, Hong Kong, India and SAARC Partners remain at the core of Nutanix’s growth strategy “Nutanix has always been a channel-first company. From the very beginning, we were clear that our go-to-market would be only through partners. We focus on partners we can invest with, who can take us to new markets and are ready to invest in building this practice with us. We committed to doubling our investment, including marketing investments, with those partners. Even if asked to double our business every year, we would not double our sales force; we would continue to leverage and build channels. We call them partners because they are an extended arm of Nutanix. Our ‘Special 26’ began with 26 partners, each having a pre-sales resource. We invested in skilling, capabilities and certifications, creating ambassadors who have stayed with us as we evolved from HCI to hybrid cloud and AI. Partner profitability, trust and innovation Our channel ethos rests on four things: a great product, profitability, long-term commitment and trust. We have maintained a 90-plus NPS for 10 years. Profitability is not just about front-end margins. Partners who invest with us, build skills and practices are rewarded through rebates they can reinvest or retain as profitability. Our incumbency programs help ensure that partners who invested in the original business remain partners of choice for renewals. Trust is built over time but can be broken in seconds. HCI remains a major focus, while we are becoming an application-centric, application-aware infrastructure platform. AI, GenAI, agentic AI, application modernization and NKP are significant focus areas. Quality-led expansion of partner ecosystem Our mantra remains quality over quantity. Focus partners remain at the core, while we carefully add emerging partners for newer markets, customers, use cases and verticals. We are building an ISV ecosystem, focusing on the top three per vertical, and have onboarded and certified around eight to ten partners in India. We will continue to double down on channels. We are a 100% channel-only company and do not want to go direct for the foreseeable future. Our programs keep partners in mind, and our partner advisory board provides feedback. Partner exchanges have also helped us double our Channel SE team. We want to continue standing by partners who have stood by us.” Sanjiv Thakur Channel Account Manager, Vehere Vehere building a Stronger, More Sustainable Global Channel Ecosystem “Vehere’s 100% channel-first model is built to help partners grow sustainable, profitable businesses around differentiated cybersecurity technology. Our Blue, Silver and Gold tiers provide a structured path for growth, with partner margins, co-marketing support and access to technical and sales resources. Deal registration protects partner-led opportunities, giving partners greater confidence to invest in customer acquisition, develop strategic accounts and build lasting customer relationships. Our portfolio spans AI-powered Network Detection and Response (NDR), Full Packet Capture (PCAP), and lawful interception solutions. This breadth gives partners opportunities to address varied security requirements across government, enterprise, telecommunications and critical infrastructure sectors. STRENGTHENING PARTNER TRUST Vehere has a 100% channel-first, no-conflict model, which means we do not compete directly with our partners and remain committed to protecting their role in developing customer opportunities. Protected margins, coordinated sales engagement and direct access to Vehere’s channel team reinforce this approach. We also work alongside partners during technical discussions, solution positioning and customer evaluations, bringing relevant sales and engineering expertise into the process. Clear opportunity ownership coordinated engagement and practical technical support help establish accountability throughout the sales cycle and create a stronger foundation for long-term collaboration. CHANNEL STRATEGY FOR 2027 In 2027, Vehere will focus on expanding international market reach, deepening channel penetration and strengthening partner capabilities to drive growth across its AI-powered cyber defense portfolio. Partner training and enablement will be central to this strategy, supported by technical training, certification, sales enablement and joint go-to-market initiatives. These efforts will help partners build the technical knowledge and market readiness needed to position Vehere’s solutions effectively and address evolving customer requirements. We also plan to introduce new products to our channel partners, broadening the portfolio they can take to market and creating opportunities to engage new customers. By combining stronger partner capabilities, an expanding product portfolio and deeper regional engagement, Vehere aims to build a more capable and sustainable channel ecosystem across domestic and international markets.” Vivek Srivastava (Associate Sales Director - India), Scalefusion (ProMobi Technologies) Scalefusion eyeing for a 100% Partner-led Business Model in India “Scalefusion’s partner program is designed to support profitability throughout the customer relationship. It combines upfront margins, deal-based benefits and incentives with renewal opportunities, helping partners earn from both new customer acquisition and long-term retention. Market development funds (MDF) support joint demand-generation activities, enabling partners to build their pipeline and reach relevant customers. These benefits give partners a clearer commercial framework for investing in the Scalefusion business. Our focus is on helping them build a sustainable revenue stream through new business, customer expansion and renewals. STRENGTHENING PARTNER TRUST Trust starts with clear rules of engagement and consistent execution. Our partner program provides the framework for how we work with partners, while our partner relationship management (PRM) platform supports visibility and structured opportunity management. Once a deal is registered and confirmed with a partner, it is recorded in the PRM to establish clear ownership and protect the partner’s opportunity. When it comes to our partner programmes, we combine commercial benefits with direct support for winning and serving customers. Partners have access to rebates, lead and deal routing, pre-sales support and migration assistance. This helps them address technical requirements, support customer transitions, and move opportunities forward with greater confidence. We combine commercial benefits with direct support for winning and serving customers. Partners have access to rebates, lead and deal routing, pre-sales support and migration assistance. This helps them address technical requirements, support customer transitions, and move opportunities forward with greater confidence. CHANNEL STRATEGY FOR 2027 Our strategy for 2027 is to move to a 100% partner-led business model in India. This will include routing renewals from our existing installed base through partners, giving them a broader role across customer acquisition, retention, and expansion. We also plan to introduce a new partner programme in January 2027 to support this direction. Our priority is to make the commercial opportunity clear and equip partners with the product knowledge, pre-sales assistance and marketing support needed to grow. We want partners to build lasting customer relationships and a predictable revenue base with Scalefusion.” Subhojit Roy Area Partner Leader for India and SAARC, NetApp NetApp driving Partner Profitability through Value-Added Solutions and Expertise “NetApp’s policy is designed around a simple principle - partner profitability must come from the value partners create around NetApp technology, not just from the resale of the technology itself. In today’s market, a sustainable partner model cannot depend only on product resale alone. That is why NetApp’s partner strategy is built to help partners expand into higher-value areas such as hybrid cloud, AI-ready data infrastructure, cyber-resilience, and more. The NetApp Partner Sphere program gives partners the technical depth and solution know-how to handle tougher customer problems, so that they are bringing something different and of value to the table. Partner profitability is supported in four key ways - 1. More routes to margin: We help partners move beyond transactional selling into services, solutions, and lifecycle engagement. This allows them to attach consulting, deployment, migration, managed services, support, and optimization offerings to NetApp solutions, creating more durable and higher-margin revenue streams. 2. Clear incentives and commercial predictability: Partner Sphere provides a structured program model with defined incentives, promotions, enablement resources, and program terms. This helps partners understand where to invest, how they can earn, and how to build a predictable business with NetApp. 3. Enablement around high-growth customer priorities: NetApp’s channel strategy is aligned to the areas where customers are increasing investment: AI, hybrid cloud, cyber-resilience, flash, cloud storage, and modern data management. 4. A stronger platform for long-term sustainability: Sustainability for partners is not just about immediate margin; it is about building repeatable growth. NetApp supports this through Partner Hub, enablement tools, sales and marketing resources, co-branding support, training, and access to program information in one place. We have made our FY27 distribution program simpler to work with. Distributors will get reviewed more often, so they will always know where they stand and won’t have to wait as long to move up a tier.” Balaji Rao Area Vice President, India & SAARC, Commvault Commvault’s Partner Ecosystem built on shared Ambition, Mutual Trust and Customer Success “At Commvault, partners are central to how we do business and how we deliver customer success. Strong partner ecosystems are built on shared ambition, mutual trust and a commitment to customer outcomes. Indian enterprises are increasingly navigating complex IT environments and evolving cyber-threats and partners play a critical role in helping organisations protect their data, strengthen cyber-resilience and prepare for disruption. Our focus is on building long-term relationships that enable partners to grow their businesses while helping customers address their most pressing challenges. That commitment starts with creating the right environment for partners to grow. Our global channel policy provides a consistent framework for engagement, supported by programmes that recognize partner investment and performance. These include the Bounty Rebate Programme for Premier and Elite partners on land deals, the invitation-only FastTrack Programme for selected strategic partners, and Commvault Rewards for partner sellers and sales engineers. A strong partnership also means investing in people, sharing knowledge and helping partners stay ahead of changing customer needs. Through Readiverse Academy, structured learning paths and certifications we help partners deepen their technical expertise. Partner Boot Camps offer opportunities to explore solutions, exchange best practices and strengthen practical skills, while partner leadership forums create space for open dialogue, collaboration and closer alignment on customer priorities. These interactions are important because they help us learn from our partners just as they help partners learn from us. CHANNEL STRATEGY FOR 2027 Looking towards 2027, our focus is on strengthening partner-led growth, deepening customer relationships and continuing to build the commercial and technical foundations partners need to succeed. We see our channel partners as strategic collaborators in creating customer value. By investing in the relationships, expertise and shared capabilities that underpin long-term success, Commvault aims to foster a trusted and sustainable partner ecosystem in India.” Aditya Khemka Managing Director, CP PLUS CP PLUS driving Partner Growth through Innovation and Expanding Market Opportunities “At CP PLUS, we view partner profitability as integral to our own growth. Our approach combines a comprehensive surveillance portfolio, competitive market opportunities, and structured incentive programmes that reward performance and encourage long-term business development. Initiatives such as the MD Club and partner incentive trips recognize achievement while creating avenues for deeper engagement. By continuously investing in product innovation and expanding market reach, we help our partners tap into emerging opportunities and build sustainable businesses. STRENGTHENING PARTNER TRUST AND DEAL PROTECTION We believe trust is earned through consistency, transparency and accountability. CP PLUS prioritises open communication, responsive engagement and close coordination with channel partners to address market challenges and business concerns. We seek to foster a fair and collaborative environment where partner contributions are respected, and long-term relationships take precedence over short-term gains. Clearer coordination on business opportunities and timely resolution of channel concerns remain important to strengthening confidence across our ecosystem. Besides, our strength lies in combining the reach of a national brand with opportunities for local entrepreneurship. Through our Galaxy Store initiative, we enable partners to establish a stronger, more visible presence in their markets. Training, product familiarization, and technical enablement help them stay abreast of evolving surveillance technologies, while our diverse portfolio allows them to serve customers across residential, commercial, industrial, and institutional segments. CHANNEL STRATEGY FOR 2027 Our channel strategy for 2027 will be guided by Scale, Innovate, and Collaborate. We will focus on expanding our footprint in emerging markets, strengthening our Galaxy Store network, and enabling partners to capture opportunities beyond traditional surveillance. Alongside geographical expansion, we intend to deepen partner capabilities through knowledge-sharing and technical enablement, while strengthening collaboration across distributors, system integrators and alliance partners. Our goal is to build a future-ready channel ecosystem that combines wider market access with stronger solution-selling capabilities and sustainable growth.” Manish Nair Director, Partner Sales - India, ASEAN & ANZ, SAS SAS Aims to Create a Scalable, Innovation-Led Partner Ecosystem “At SAS, our focus is on building a high-performance partner ecosystem that combines deep domain expertise, trusted industry knowledge, and the ability to deliver measurable business outcomes. Through the SAS Partner Program and SAS Partner Academy, we are making targeted investments in partner enablement across AI, data and analytics, cloud, and industry-specific solutions. This includes technical certifications, cloud readiness initiatives, and advanced AI training that equip our partners to lead customers through increasingly complex transformation journeys with confidence. However, enablement alone is not enough. We work closely with our partners through joint business planning, co-selling, solution co-creation, and shared accountability for customer success. By aligning our investments and go-to-market strategies, we help partners accelerate value realisation, deepen customer relationships, and unlock new growth opportunities across industries. Our objective is clear: to create a scalable, innovation-led partner ecosystem that enables organisations across India to realise the full potential of AI and analytics while driving sustainable growth for our partners and customers alike. PARTNER PROFITABILITY AND SUSTAINABILITY At SAS, our strategy for driving partner growth and profitability is centred on creating long-term, sustainable value rather than short-term transactional success. We focus on helping partners build differentiated capabilities in high-growth areas such as AI, data and analytics, risk management, customer intelligence, and industry-specific solutions. Through the SAS Partner Program, we invest in enablement, certifications, solution development, and go-to-market collaboration to equip partners with the skills and expertise needed to win larger, more strategic opportunities. Our cloud-native SAS Viya platform also enables partners to develop scalable, repeatable offerings that accelerate deployment and expand recurring revenue opportunities. A key pillar of our approach is co-selling and co-innovation. We work closely with partners on joint business planning, pipeline development, customer engagement, and solution creation, ensuring alignment from opportunity identification through to value realisation. This allows partners to deepen customer relationships, increase deal sizes, and create new services-led revenue streams.” Sameer Bhatia Senior Regional Director for India, Middle East, Türkiye and Africa, Seagate Technology Seagate empowering Partner Success through Right Products, Resources and Mutual Growth “Seagate believes that long-term partner growth depends on more than financial incentives. Partners also need the right products, technical expertise and resources to identify new business opportunities and meet changing customer needs. Our revamped Seagate Partner Program, introduced in 2025, brings these elements together. It offers financial benefits such as special pricing, upfront rebates, performance-based incentives and marketing development support, depending on partner tier and eligibility. Our channel partners are at the heart of our business. They connect our technology with customers in a complex and competitive market, build relationships on the ground and play an important role in shaping our presence in the market. We see them as an extension of our team, not simply a route to market. We recognize that their success is closely tied to ours, and that is what makes these partnerships so important to Seagate. STRENGTHENING PARTNER TRUST We believe strong partnerships are built on trust, open communication and a shared commitment to customer success. This means going beyond individual transactions to understand our partners' business needs and the challenges they face. Through regular engagement, direct conversations and partner feedback, we gain valuable insights into their priorities and the opportunities they see in the market. This also helps us refine our program and provide support that remains relevant as their businesses evolve. CHANNEL STRATEGY FOR 2027 As businesses generate and retain more data, they will need solutions that balance capacity, cost, reliability and efficiency. Partners who understand these changing requirements will play an important role in helping customers plan for their long-term needs. Our focus is on supporting this shift through continued innovation in mass-capacity storage and close collaboration with our channel ecosystem. Our HAMR-based Mozaic technology enables higher storage capacities within the same physical footprint, helping customers manage growing data volumes more efficiently. Together with our broader storage portfolio, these innovations give partners more ways to address evolving customer requirements and create new business opportunities.” Atul Mehta Senior Director and GM India Channels, Dell Technologies Dell Technologies Strengthens Partner Ecosystem with AI, Incentives and Co-Selling “For Dell Technologies, a sustainable channel policy must go beyond margins and incentives to help partners build profitable, future-ready businesses. Partner profitability increasingly comes from moving beyond traditional resale towards higher-value, solution-led engagements. Customers are looking for trusted partners who can bring together infrastructure, applications, data, cybersecurity and services to address priorities such as AI adoption, cyber resilience and cloud modernisation. Dell’s 2026 Partner Program reflects this evolution by rewarding strategic value creation through initiatives such as the differentiated Focus Product Base Rebate and the Focus Accounts Incentive, which recognises partners for deepening relationships and expanding opportunities within existing accounts. STRENGTHENING PARTNER TRUST A truly partner-friendly program should also make it easier for partners to engage, collaborate and grow. Dell is investing in an AI-powered partner experience that brings together demand signals, deal registration, pricing, sales collaboration and account management. By reducing operational friction and improving access to intelligence, we are enabling partners to spend more time understanding customers and creating value. Trust is equally fundamental to this model. Partners need transparency, clarity and confidence that their investments in customer relationships, solution development and opportunity creation are recognised. As partners increasingly influence technology decisions earlier in the customer journey, Dell is also recognising the role of Advisory and Systems Integrator partners in shaping customer decisions and outcomes, alongside partners involved in the final transaction. This broader approach is important to building stronger, more collaborative relationships across the ecosystem. CHANNEL STRATEGY FOR 2027 Looking ahead, our focus will be on helping partners capture the expanding opportunities created by AI while strengthening capabilities across cybersecurity, cloud modernisation and infrastructure. We see deeper co-selling, customer expansion, continuous enablement and AI-powered engagement as key to sustainable growth. The next phase of channel growth will not simply be about more transactions; it will be about creating greater value for customers and helping partners build durable, profitable businesses. Our goal is to give partners the technology, expertise, incentives and tools they need to move faster, scale sustainably and help customers translate AI ambition into measurable business outcomes.” Sundaresan K. Senior VP and Country GM, India and ANZ, Tech Data Tech Data Empowers Partners to Become Strategic Technology Advisors “Our investment centres on three areas: geographic expansion, technical enablement to help partners scale, and access to key technologies. The aim is a sizable, intelligent partner ecosystem across AI, cybersecurity and cloud. In India, growth is moving beyond the major metros. Many partners are expanding from hardware into cloud, cybersecurity, AI and managed services. We expect cloud and cybersecurity to keep driving channel growth, with AI remaining a strategic priority. Our focus is to help partners become strategic advisors. That means helping partners plan, deploy and improve their technology, with ongoing support to deliver measurable business results. STRENGTHENING PARTNER TRUST We believe distribution must go beyond commercial support. It has to actively guide partners as they scale and deliver the outcomes their customers expect. Partners stay in control of their business. Our StreamOne powers the end-to-end cloud customer journey, combining seamless onboarding and billing with configurable pricing and real-time program eligibility. PartnerFirst adds transparency with live order tracking, downloadable invoices, accounts receivable tools, and AI-powered sales insights. We work closely with our vendor partners to facilitate deal registration, helping partners secure protected pricing, vendor support, and improved deal competitiveness. As a distributor, Tech Data does not compete with its partners for end customers and maintains strict confidentiality of partner pipelines and customer information, fostering trust and enabling partners to pursue opportunities with confidence.” ENABLING PARTNERS We tailor our support to each partner’s capabilities. Learning curves differ from market to market, so we build global go-to-market plans and execute them locally. We help partners build their capabilities through product demonstrations, solution testing and expert guidance, with pre-sales and post-sales support. Through our Tech Center of Excellence and Solutions Factory, partners can co-innovate and develop use cases. They also get architecture planning, pre-sales expertise, and ready-built multi-vendor solutions. Our Destination AI framework and Tech Data Digital Practice Builder (Channel Academy) provide skills development, planning and technical support to help partners turn AI interest into practical deployments. Digital Practice Builder (Channel Academy) offers free, on-demand training on top of this.” Sanjeev Sehgal Founder & Managing Director, Sparsh CCTV Sparsh CCTV Helping Partners Move Up the Surveillance Value Chain “At Sparsh CCTV, we see the channel ecosystem as a long-term growth partner rather than simply a route to market. With a network of 2,000+ associates and a presence across India, our focus is on building an ecosystem where partners can participate across the complete surveillance value chain from products and projects to AI-led solutions and lifecycle support. The surveillance market is moving rapidly from standalone cameras to integrated, intelligent systems. This creates opportunities for system integrators, distributors, VARs and technology partners to move up the value chain. Our approach is therefore centred on enabling partners with a broad portfolio, indigenous technology, STQC-certified solutions, solution-level capabilities and strong after-sales support. PARTNER PROFITABILITY AND SUSTAINABILITY Our strategy is built around creating more value per partner rather than simply increasing partner numbers. The surveillance industry is transitioning from hardware-led transactions towards integrated solutions. This gives our partners opportunities to participate in higher-value engagements involving AI analytics, VMS, command centres, cloud, specialised cameras and application-specific solutions. We are therefore focused on three areas: portfolio depth, technical enablement and project-led business opportunities. First, partners need access to a comprehensive product and solution portfolio so they can address different customer requirements through a single technology ecosystem. Second, technical capability is becoming critical as customers increasingly demand AI, cybersecurity, compliance and integration. Third, the growth of sectors such as transportation, infrastructure, manufacturing, BFSI and smart cities is creating opportunities for partners to build recurring and solution-led businesses. Our objective is to make the partner relationship commercially sustainable helping partners move beyond transactional hardware sales towards solution design, deployment, integration and lifecycle services.” Debasish Pramanik Co-Founder, SysTools SysTools Builds Partner Capabilities for DPDP Compliance and Cloud Modernisation At SysTools, we recognise that navigating data privacy laws, infrastructure modernization, and complex cloud migrations are the top priorities for enterprises today. Our channel policy is built to help partners capitalise on these massive market shifts through our flagship enterprise solutions: PrivacyShield (for DPDP compliance), mMigrator (for Active Directory and Microsoft 365 migrations), and archiveHub (for M365, Enterprise Vault, and SourceOne). A UNIQUELY PARTNER-FRIENDLY PROGRAMME What sets our programme apart is the specialized enablement we provide for complex IT architectures. We don't just provide software; we equip our partners with deep technical training and dedicated pre-sales engineering support essential elements when scoping complex AD migrations or legacy archive extractions. We provide comprehensive playbooks on DPDP readiness so our partners can effectively position PrivacyShield to C-level executives. Additionally, our partner portal offers co-branded collateral, flexible proof-of-concept (PoC) licensing, and Marketing Development Funds (MDF) to run targeted regional campaigns around M365 modernization and data privacy. CHANNEL STRATEGY FOR 2027 Looking towards 2027, our strategy is heavily anchored on regulatory compliance and secure cloud modernization. As Indian enterprises race to comply with the DPDP Act, we will aggressively enable our channel network to deploy PrivacyShield across both enterprise and mid-market sectors. Concurrently, as legacy archiving systems reach end-of-life, we will heavily incentivize partners driving M365 adoption and legacy archive retirements using mMigrator and archiveHub. Our primary goal for 2027 is to empower our partners to become indispensable strategic consultants for secure cloud migration, data governance, and privacy compliance. Rashmi Jaiswal VP & Country Head – Channels & Partnerships, NxtGen NxtGen Puts Partner Success at the Centre of Its 2027 Channel Strategy “In 2027, our channel strategy will focus on expanding our partner ecosystem, developing specialised capabilities, and accelerating growth in emerging technology areas. The NxtGen channel team is structured across six regions covering key markets across India. We aim to expand our presence across Tier 2 and Tier 3 markets while empowering partners through coaching and enablement to build stronger expertise and address customer requirements around emerging technologies We will strengthen partner enablement across cloud, cybersecurity, AI, data, networking, and managed services, accelerating the shift from product-focused selling to integrated, consultative, and outcome-based customer engagement. We will also increase outreach through digital campaigns, training programmes, webinars, customer and partner roundtables, and industry events. Our vision is to build an agile, profitable, and future-ready channel ecosystem aligned with NxtGen’s mission of delivering efficient, cost-effective technology—empowering partners to grow sustainably, innovate continuously, and deliver greater value to customers. A UNIQUELY PARTNER-FRIENDLY PROGRAMME Our programme is uniquely partner-friendly because of its focus on simplicity, accessibility and shared growth. We provide structured onboarding, product and technical training, sales enablement tools, marketing development funds and dedicated support. We have a dedicated Partner Business Manager who manages partner relationships, drives business development in the field and works closely with the partner’s sales team. In addition, our dedicated Partner Lifecycle Manager provides virtual support for onboarding, product training, technical discussions, quotations, order processing and service-related requirements. This year, we launched a three-tier partner programme-Silver, Gold and Platinum-as part of the NxtGen Partner Circle. This target-based rebate programme is designed to expand market coverage, encourage disciplined pipeline generation and drive revenue growth, while rewarding partners for their commitment to the business. STRENGTHENING PARTNER TRUST We strengthen partner trust through transparent communication, clearly defined engagement rules and a robust deal-registration and deal-protection mechanism. Registered opportunities are reviewed promptly and protected against channel conflict. Clearly defined escalation matrix and processes ensure that partner concerns are addressed fairly and quickly.” Nitin Jadhav Chief Revenue Officer & President – Sales, Alliance, Partner Solution Engineering, BU Head – Cybersecurity, Network, Public Cloud, Yotta Yotta Strengthens Channel Strategy Through AI, Trust and Partner Enablement “Our channel strategy will increasingly focus on partners that can help customers translate AI infrastructure investments into measurable business outcomes. Over the next 2–3 years, the most important partner capability will be the ability to understand and optimise AI workloads, including balancing cost, performance and scalability across GPU environments, improving utilisation and ensuring that infrastructure investments translate into real outcomes. STRENGTHENING PARTNER TRUST We believe deal protection must be supported by a clear and consistently applied process. This includes transparent opportunity registration, timely validation of opportunities, clarity on account and opportunity ownership, defined engagement responsibilities and appropriate escalation when conflicts arise. Once an opportunity is accepted and ownership is established under the applicable program rules, all stakeholders should respect the agreed engagement model. We also believe that deal protection should be reciprocal. Partners should provide visibility into genuine opportunities, maintain engagement with customers, share relevant updates and adhere to agreed commercial and operational processes. This creates accountability on both sides and helps prevent duplicate engagement, channel conflict and avoidable delays. Our objective is to ensure that partners can invest in developing opportunities with confidence, while Yotta maintains the flexibility to serve customers effectively and build a healthy, collaborative ecosystem. Ultimately, trust is strengthened when commitments are clear, decisions are transparent and the value contributed by each partner is recognized. A UNIQUELY PARTNER-FRIENDLY PROGRAMME With platforms such as Yntraa Cloud and Shakti Cloud, partners can address enterprise and government requirements for sovereign cloud and AI compute. Our broader portfolio also creates opportunities to develop integrated solutions around connectivity, cyber resilience, cloud migration, application modernization and AI adoption. Equally important is the way we support our partners commercially and operationally. Yotta’s published partner program includes performance-linked rebates, sales development support for eligible partners, incentives for qualified lead generation, certification and recognition, as well as opportunities to participate in partner advisory and leadership forums.” Vikas Thamman Director, Memory and Storage, Samsung India Samsung Building Partner Trust Through Consistency and Sustainable Growth “A strong foundation of a channel policy is built by maintaining transparency with partners and focusing on a consistent and robust, long-term strategy. Strong sales support empowers partners to convert opportunities into business, while retail marketing and co-marketing initiatives enhance their market reach. By providing uniform support to all partners, we foster trust and ensure long-term sustainability. These measures collectively enable partners to build sustainable businesses, backed by a reliable and dependable channel relationship. STRENGTHENING PARTNER TRUST We build trust through sustained engagement, transparent policies, and clear communication of rebates and support, ensuring partners know what to expect from us. A well-defined authorized partner network establishes a clear framework for channel relationships, promoting accountability. Uniform support across partners further reinforces confidence in policy implementation. Our long-term approach provides a dependable foundation for partners to pursue opportunities and invest in customer relationships, with consistent communication and execution central to maintaining trust. A UNIQUELY PARTNER-FRIENDLY PROGRAMME Our programme combines ease of participation with recognition that extends beyond sales targets. The simplified structure encourages broad participation, while recognizing partners that embrace new business opportunities and adapt to evolving customer needs. We also help partners translate brand-led demand into business opportunities by connecting our marketing efforts with their customer engagement. This gives partners practical ways to benefit from the awareness we create. CHANNEL STRATEGY FOR 2027 Our 2027 strategy focuses on helping partners capture new demand while maintaining policy stability to encourage confident investment. We aim to drive category growth by equipping partners with the knowledge to navigate technological changes and address emerging storage needs, particularly in AI workflows and content creation. This will enable them to align these use cases with customer requirements and convert opportunities into revenue. Additionally, we will integrate brand-building activities more closely with partner marketing efforts to turn awareness into sales. Sustained engagement, transparent communication, and consistent support will remain central to our approach, providing partners with a stable foundation as they develop new capabilities and expand their businesses.” Sanjeev Mehtani Chief Sales Officer, Acer India Acer Builds a Resilient Partner Network Through Profitability and Sustainability “At Acer, we believe that partner profitability and sustainability are fundamental to building a strong and resilient channel ecosystem. Our approach focuses on providing consistent business support, ensuring inventory availability, offering financing options, and enabling partners to leverage our diverse product portfolio. Our focus is on building long-term, mutually beneficial relationships by helping partners improve operational efficiency, tap into emerging opportunities, and sustain business growth. By aligning our efforts with partner needs and evolving market dynamics, we aim to create an ecosystem that supports profitability, business continuity, and shared success. STRENGTHENING PARTNER TRUST We strengthen partner trust through transparent communication, consistent engagement, and a fair, collaborative approach to business. We work closely with our channel partners to understand market requirements, support their business needs, and ensure clarity in our processes. Our focus on channel enablement, inventory support, and sustainable partner profitability helps build long-term relationships. By fostering accountability and mutual trust, we aim to create an ecosystem where partners feel confident investing in and growing their business with Acer. A UNIQUELY PARTNER-FRIENDLY PROGRAMME Our partner-friendly approach is built on creating long-term, mutually beneficial relationships with our channel ecosystem. We focus on enabling partners through the right product portfolio, timely inventory support, financing options, market development initiatives, and consistent engagement. By strengthening partner capabilities, supporting profitability, and expanding our reach across markets, including Tier II and Tier III cities, we aim to help our partners grow sustainably while delivering greater value to customers. CHANNEL STRATEGY FOR 2027 Our channel strategy for 2027 will focus on strengthening partner relationships, expanding market reach, and creating sustainable growth opportunities across India. We will continue to enable our partners through a strong product portfolio, inventory support, financing options and market development initiatives. Expanding our presence in Tier II and Tier III markets through exclusive brand outlets and an omnichannel approach will remain important. We will also focus on improving partner profitability, enhancing customer engagement, and ensuring that our channel ecosystem is equipped to address evolving consumer and enterprise needs.” Shibu Paul VP of International Sales, Array Networks Array expanding Partnerships and Enabling Greater Success “At Array, we believe a strong channel ecosystem is built on partner profitability and long-term sustainability. Our approach goes beyond competitive pricing to support viable business models that enable our partners to grow and thrive. We are committed not only to helping our partners win deals but also to ensuring that those wins translate into sustainable growth, consistent profitability and long-term business success. Our Assured Incentive Programme for channel partners guarantees an assured margin on all registered deals, even when the deal economics would not otherwise support that margin. We also offer greater commercial flexibility, working with partners on deal-specific commercial structures that help protect agreed margins, enhance profitability, and maintain competitiveness in the market. CHANNEL STRATEGY FOR 2027 Our channel strategy for 2027 is centred on one clear objective of building a stronger, more profitable, and more capable partner ecosystem that can scale with market opportunities. By 2027, Array cloud products are targeted to contribute 20% of Array’s revenue in India, driven through channel partners, with a focus on expanding our presence in Tier 2 and Tier 3 cities and strengthening engagement with partners serving small and medium-sized businesses (SMBs). Additionally, we aim to work closely with our partners to identify growth opportunities, develop industry and technology expertise, and create differentiated value for customers. There are four priorities underpinning this approach - First, we will continue to put partner profitability at the centre of our model, with greater focus on commercially viable opportunities, deal-level support, and sustainable business growth. Second, we want to strengthen partner capabilities through targeted sales and technical enablement, helping partners build the expertise required to address increasingly complex customer needs. Third, through collaborative marketing, customer engagement, demand generation, and co-selling support, we aim to help partners convert capabilities into tangible business opportunities. Finally, we want to build a more strategic and accountable channel ecosystem.” Jithesh Chembil Head of Channels - India & SAARC, Everpure Strengthening the Channel through Innovation, Incentives and Services “Everpure’s 100% channel-focused, partner-first strategy is built to drive long-term profitability for our partners. We have always operated this way, so every customer we win, we win with a partner. Our evolved partner program strengthens distributor-led training, introduces new growth incentives and expands marketing investments to help partners accelerate business development and improve productivity. We have focused our MSP partner program on services where data and storage play a foundational role, including private and sovereign cloud, Storage-as-a-Service, cyber-resilience and disaster recovery, and we’re prioritizing partners who deliver these services on Everpure as their underlying data platform. For partners, that creates opportunities to build recurring, services-led revenue. Our energy-efficient storage solutions and Evergreen offerings further strengthen the value proposition by helping customers reduce power consumption, optimize operational costs and extend infrastructure lifecycles. STRENGTHENING PARTNER TRUST Partner trust is built on transparency, consistency and a shared commitment to long-term success. Because we sell exclusively through the channel, no direct sales team competes with our partners. Our teams only succeed when our partners do. Our partner-first approach provides clear routes to market and tools designed to help partners identify growth opportunities within their install base, supporting customer upgrades, expansions and renewals. That gives partners a stronger foundation for building lasting customer relationships and growing their business with Everpure. CHANNEL STRATEGY FOR 2027 Our 2027 channel strategy focuses on strengthening our partner ecosystem, expanding market reach and accelerating opportunities across AI, cyber-resilience, data management, data sovereignty and modern virtualization. We aim to deepen collaboration with resellers, distributors and managed service providers through technical enablement, solution specialization and joint go-to-market initiatives. In India, that means depth over breadth: investing in partners who build certified skills and specialized practices, rather than simply growing partner numbers. We are also welcoming new types of partners, including AI and application specialists building on our data platform, and developing dedicated capability for the government sector.” Ajaykumar Joshi Country Manager India, ESET ESET empowering Partners to Unlock New Growth Opportunities in 2027 “ESET’s approach is to help partners build sustainable businesses through a combination of commercial opportunities, skills development and ongoing support. We focus on helping them understand customer needs, recommend appropriate solutions and develop lasting customer relationships. Sales and technical enablement, together with marketing support, help partners pursue opportunities more effectively. As customers’ cybersecurity needs evolve, we want partners to be well positioned to grow alongside them. STRENGTHENING PARTNER TRUST Partner trust starts with clear communication, fair engagement and recognition of the effort partners invest in developing customer opportunities. We seek to provide clarity on how opportunities are managed and ensure partners have access to the right contacts when questions arise. By maintaining an open dialogue and addressing concerns promptly, we aim to give partners confidence in working with us and investing in long-term customer relationships. CHANNEL STRATEGY FOR 2027 Our channel strategy for 2027 will focus on expanding our reach, strengthening partners’ technical capabilities and creating more opportunities for profitable growth across India. Our sales and pre-sales teams will work closely with distributors to expand our B2B partner network in Tier 2 and Tier 3 cities, supported by technical training and sales enablement. We will also help partners broaden their offerings by building their capabilities in standalone solutions such as ESET Cloud Office Security, ESET Secure Authentication and encryption. Cybersecurity awareness training will be another priority, enabling partners to address the human element of security and support customers’ compliance requirements. To encourage partner participation and reward growth, we plan to launch an incentive programme for B2B resellers. On the B2C front, we will explore new approaches to strengthen both online and offline channels, improve product visibility and reach more consumers.” Pratik Shah Director, Goyama SecureTech Building a Profitable, Trusted and Future-ready Partner Ecosystem “The channel policy of Goyama SecureTech is designed to help partners remain profitable while building sustainable, long-term business. We provide competitive pricing, transparent margins, attractive incentive programs, and deal-registration benefits that reward partners for developing qualified opportunities. We also encourage partners to move beyond one-time product sales by offering value-added services such as consulting, deployment, migration, configuration, managed services, technical support, and renewal management. This enables partners to create recurring revenue, strengthen customer relationships, and improve long-term profitability. STRENGTHENING PARTNER TRUST We strengthen partner trust through transparent communication, fair deal protection, and consistent support. Qualified and registered opportunities receive appropriate protection, helping partners invest time and resources in developing customer relationships without unnecessary channel conflict. We maintain clear rules for pricing, deal registration, lead handling, and escalation. Our team works closely with partners to resolve issues quickly and fairly, while coordinating with OEMs where required. We also protect partner credibility by ensuring customers receive reliable technical support, genuine licensing, and dependable post-sales service. We stay in touch with the OEM and on top of the latest solutions coming from them so partners don’t have to do it. CHANNEL STRATEGY FOR 2027 Our 2027 channel strategy will focus on expanding partner capability, increasing adoption of AI-enabled and cloud-managed solutions, and helping partners build recurring revenue. We will strengthen enablement through technical training, certifications, solution workshops, demonstrations, co-selling, and joint customer engagements. Our focus will include cybersecurity, data protection, cloud-based IT management, network infrastructure, storage, and AI-driven video analytics. We will also help partners identify new opportunities in AI adoption, managed services, cyber-resilience, Microsoft 365 data protection, secure networking, and intelligent IT operations. By combining competitive commercial programs with stronger technical support and co-selling, our goal is to help partners become more profitable, more capable, and better positioned for sustainable growth in 2027.” Ashish P. Dhakan MD & CEO, Prama Hikvision India Private Limited Driving Business Profitability and Sustainable Growth through an evolving Channel Ecosystem “Hikvision India structures its corporate strategy and channel policies around an insightful framework, engineered to secure both partner profitability and long-term operational sustainability. The policy addresses these two core pillars - CHANNEL STRATEGY FOR 2027 For 2027, Hikvision India is executing an enhanced channel strategy designed to transition partners from selling standalone hardware to delivering high-margin, fully unified software-driven ecosystems. Our 2027 channel strategy prioritizes local manufacturing, "Make in India" compliance, and cutting-edge software integrations. Hikvision is empowering its network of over a vast number of channel partners to participate in complex, higher-value B2B projects. Partners are being cross-trained to deploy integrated ProAV solutions, interactive screens running WonderOS, and active LED displays, capturing corporate and institutional markets. Besides, to ensure partners can win major regional tenders, Hikvision is backing the channel with a massive, localized physical footprint, strategically moving into Tier-II and Tier-III cities through a physical framework that spans over pan India locations, branches and network. Hikvision is also leveraging the localized manufacturing plant near Mumbai to build customized, cost-effective stock natively, removing long international shipping delays for channel partners.” ENSURING PARTNER PROFITABILITY Driving partner profitability is our core focus - Hikvision India protects its ecosystem's margins and commercial viability through structured channel advantages managed via the Hikvision Channel Partner Program. Partners benefit from dedicated project registration, which safeguards their business development efforts and provides special price support to prevent margin erosion from unauthorized competition. Our Growth Incentives & Rebates policy implements tiered financial incentives, bonus programs, and milestone rewards to reward partner performance and volume compliance. Ensuring Business & Environmental Sustainability - Hikvision India channel operations policy integrates risk management and sustainable practices to keep partners resilient in an evolving regulatory market. By incorporating stringent frameworks, Hikvision ensures its hardware meets top-tier international standards for data safety and product quality, insulating partners from compliance liabilities. As end-users increasingly demand green solutions, Hikvision updates its catalog with energy-efficient AIoT systems, solar-powered setups and eDVR series that cut energy consumption significantly. Arijit Dey Channel Head - India & SAARC Region, Zoom Zoom Enhances Partner Programme with Greater Enablement, Engagement and AI Opportunities “Zoom is very focused on our channel-first strategy across India and SAARC. Our vast and specialised partner ecosystem is central to how we bring Zoom’s innovations to customers across India and SAARC. As organisations increasingly look beyond standalone productivity tools and AI to improve how work gets done, we help our partners deliver greater value to customers and capture new opportunities. Our approach to AI is grounded in responsible innovation, with privacy, safety, and security by design principles applied across our products and capabilities. While our core channel strategy is consistent globally, we localize it for India’s unique use cases and the way customers here engage with organizations. CHANNEL STRATEGY FOR 2027 We will continue to work to strengthen our channel-first approach through the Zoom Up Partner Program, empowering partners with enhanced tools, streamlined processes, deeper engagement opportunities, and expanded access to Zoom’s growing portfolio of workplace, customer experience, and AI-powered innovations. We are actively expanding our India & SAARC partner ecosystem, working with leading ecosystem partners to bring our AI-powered solutions to customers throughout the region. Creating a Partner Self Service is key as we move into 2027. It’s not just a process change; it's a commitment to helping our partners be more self-sufficient, competitive, and successful in the market. Zoom is expanding into the CCaaS ecosystem in India, with leading CX partners bringing Zoom’s AI-powered Zoom CX solutions to enterprises and BPOs. Looking ahead, we will focus on deepening partner engagement, accelerating channel-led growth, and empowering partners to help organizations turn conversation into completion. A UNIQUELY PARTNER-FRIENDLY PROGRAMME Within the Zoom Up Partner Program, partners are assessed on separate, tailored tracks for Resale and Agency Partners. This helps ensure measurement and rewards are relevant to their specific business models. The Zoom Up Partner program is uniquely designed to help protect partner interest that aligns opportunities to the partner with maximum support from Zoom to help close and co-own the opportunities. Through the Zoom Up Partner Program, partners are equipped with enhanced tools, enablement and support to help strengthen their expertise across Zoom’s system of action and help accelerate their go-to-market efforts. A dedicated solution engineering team runs regular enablement sessions and AI-focused bootcamps, so partners can take Zoom’s message to their customers.” Venkata SR Datla Director - MSP & Channel Sales- APAC, Versa Networks Versa: Building Partner Success Through a 100% Channel-Led Approach “Trust rests on clear rules applied consistently and a vendor whose success depends on the partner’s. Being 100% channel-led, our field teams bring partners in from the first customer meeting. A UNIQUELY PARTNER-FRIENDLY PROGRAMME Three things set the Versa ACE Partner Programme apart: we never compete with partners, partners choose their model, and we remove friction. Versa is 100% channel-led, so no direct route competes for the same customer. Partners can specialise in Versa Titan or SASE, and can resell, deliver professional services, or run fully managed services. Indian partners deliver managed SASE from in-country data centres, meeting data-residency needs. Joining, Versa Academy training, and certification are free, and certifications belong to the individual. Deal registrations and MDF requests are decided within three business days, and Versa writes co-branded case studies at no cost. This earned a 5-Star CRN Partner Program Guide rating for five consecutive years. CHANNEL STRATEGY FOR 2027 Our goal is to make the ACE Partner Programme the most productive route to SASE growth, through three priorities underpinned by joint demand generation measured by pipeline and revenue. 1. Grow services-led revenue with MSPs, MSSPs, and service providers. Running one platform in the cloud, on-premises, or a partner’s data centre makes partner-hosted and sovereign managed SASE a major opportunity in India. 2. Extend reach through distribution. With Inflow Networks, Exclusive Networks, Truvisor India, and Ingram Micro India, we will enable VARs and integrators in the mid-market and beyond the metros. 3. Lead the Secure AI conversation. As organisations adopt generative AI, they need visibility and data protection for AI traffic. We will equip partners to lead with Versa's GenAI Firewall, AI-powered DLP, and Zero Trust capabilities, opening new conversations with CISOs and CIOs. Underpinning all three is joint demand generation measured by pipeline and revenue, not activity. Our commitment is simple: when our partners grow, Versa grows.” Rajeev Gupta Director – Sales (India & SAARC), Sophos Sophos Focuses on Partner Success Through Recurring Revenue and Service-Led Growth “At Sophos, we have always operated as a channel-first, channel-best organisation. Partners are central to how we reach customers across India’s diverse market, so our channel policy is designed to support their profitability and long-term sustainability rather than focus solely on headline margins. Our partner programme offers structured commercial benefits, growth rebates and incentives that recognise partner commitment and performance. Partners can also build recurring revenue through managed security services, particularly Sophos Managed Detection and Response (MDR), which is trusted by 40,000+ organizations worldwide, we can also integrate with 500+OEMs in our Sophos Fusion-AI native Cyber Defense system. These service-led models help partners develop deeper customer relationships and create sustainable business opportunities beyond transactional product sales. A UNIQUELY PARTNER-FRIENDLY PROGRAMME What makes our programme partner-friendly is our focus on reducing operational complexity while strengthening partner capabilities. Through initiatives such as Partner Care, dedicated channel support, the partner portal, technical training and certifications, we help partners access the resources needed to grow. Our MSP Elevate programme supports recurring service growth through predictable monthly commitments, flexible consumption billing and incentives linked to service expansion. The Sophos Fusion platform further helps partners manage security services efficiently. Our commitment to this ecosystem was reinforced when Sophos was named a Champion in the 2026 Omdia Cybersecurity MSP Ecosystems Leadership Matrix. CHANNEL STRATEGY FOR 2027 Looking ahead to 2027, our focus will be on helping partners acquire new customers, expand existing relationships and capture opportunities across endpoint, network, email, cloud and managed security services. We will continue to strengthen our services-led approach through Sophos MDR , Sophos XDR, NGSIEM. We also see opportunities for partners to expand into strategic security advisory services through Sophos CISO Advantage, alongside growing customer requirements around compliance, risk management and cyber resilience. Our goal is to help partners move beyond transactional selling towards long-term customer relationships built on expertise, recurring services and measurable security outcomes. When partners can grow profitably, deliver differentiated value and trust the ecosystem they work within, both partners and Sophos are positioned for sustainable growth.” Kuntal Vahalia SVP of Channels, Alliances and Sales, Freshworks Freshworks’ Channel Strategy Transitions From Ecosystem Expansion to Partner-Led Optimisation “Freshworks has a strong Partner and Channels DNA. Every account executive at Freshworks is equipped to work with them seamlessly. Once a partner registers an active opportunity, it gets deal protection, and Freshworks or other partners do not compete with the partner for the duration of that registration. Approved partner-sourced opportunities that meet a $5K ARR minimum automatically qualify for elevated deal registration discounts, so the effort of originating a deal is rewarded. We put dedicated resources behind the partner to close the registered deal. Rules of engagement, papering and subcontracting guidelines are written down, so partners and our internal teams know their roles. The portal shows pipeline, commissions and deal status, tier criteria are transparent, and dedicated channel managers handle disputes. CHANNEL STRATEGY FOR 2027 In FY27, our channel strategy transitions from ecosystem expansion to ecosystem optimization. We are focused on driving deeper alignment, accelerating enterprise capabilities, and capturing new market segments through a highly curated, partner-led approach. Diversified Routes-to-Market: Formalizing SI and GSI models to co-deliver complex enterprise transformations. Rationalized Ecosystem: Right-sizing our partner mix to focus resources and incentives on highly committed, top-performing partners. AI Solution Partners: Cultivating specialized experts to drive advanced AI adoption and build out complex customer use cases. Elevated Enablement: Upgrading technical training and certifications to ensure partners are as proficient as our internal teams. Joint Marketing & GTM: Increasing investments in co-selling, MDF, and aligned sales campaigns to accelerate mutual pipeline. Frictionless Program Design: Simplifying partner operations to remove friction and clearly drive predictable, mutual profitability. Partner-Led Emerging Markets: Leveraging the local expertise and agility of regional partners to scale efficiently in high-growth geographies.” Vishal Hegde Director- Sales, Ingram Micro India Ingram Micro Leverages Xvantage to Accelerate AI-Led Partner Transformation “Ingram Micro believes partner profitability is fundamental to building a robust and sustainable technological ecosystem. We aim to assist partners in moving from conventional distribution methods to the point where they can create distinct competencies, tap into emerging growth markets, and achieve long-term business objectives. A UNIQUELY PARTNER-FRIENDLY PROGRAMME The partner-friendly approach starts with the understanding that each partner has their own priorities for running their businesses, needs from their customers, and aspirations for growth. At Ingram Micro, we leverage our scale and global technology ecosystem to help partners deal with complexities in service and meet evolving needs of customers. Our goal is to streamline the technology lifecycle by providing partners with access to the appropriate solutions, expertise, and enablement at all stages of the customer journey Additionally, our digital experiential Xvantage platform empowers our partners with improved intelligence, visibility, and efficiency required to achieve excellence in the AI-powered era. Our Xvantage Enable AI Program enables businesses to move from exploring AI opportunities to embracing a success-driven AI journey, which includes identifying the right use case, building capabilities, and scaling with confidence. Moreover, our Xvantage Integration Hub and secure Model Context Protocol (MCP) Server enable partners to connect AI assistants with their systems and workflows, thereby ensuring real-time connectivity between apps, tools, platforms, data and AI assistants. This helps our customers build a more intelligent and connected digital ecosystem. CHANNEL STRATEGY FOR 2027 Our channel strategy for 2027 involves enabling partners to confidently enter the next phase of technology-driven growth. One of our priorities is to empower partners to move up the value chain. Instead of conducting product-driven transactions, they should embrace an integrated solution-based approach that would meet complex demands from their customers. To achieve this goal, we are focused on enhancing our digital capability and enhancing partnerships with different vendors who can offer a more success-driven joint value proposition for partners. We are also focusing on enabling our SMB partners to compete more effectively and unlock new growth opportunities in the AI-powered era.” Vikas Dua VP - Application, Data & AI Practice Leader, Kyndryl India Kyndryl Prioritises Enterprise AI, Alliance-Led Growth and Partner Readiness “Kyndryl’s channel strategy for 2027 focuses on four priorities: driving enterprise AI adoption, accelerating alliance-led growth, strengthening partner readiness and delivering outcome-led solutions. The focus is on helping customers scale AI through AI-ready infrastructure, Agentic AI and AI-enabled operations, while strengthening partner capabilities through training and certifications across AI, Hybrid Cloud and Cybersecurity. Kyndryl will also co-create industry-specific solutions with partners, combining complementary technologies and services to deliver measurable business outcomes and drive long-term growth. Moving forward, the focus will be on deepening technology partnerships, strengthening joint go-to-market initiatives and scaling AI-led modernization solutions to help customers accelerate adoption and deliver business value A UNIQUELY PARTNER-FRIENDLY PROGRAMME The programme is designed to foster collaboration and drive shared growth through four key areas. It promotes joint business planning and co-creation enabling partners to align on account plans, develop solutions collaboratively and coordinate customer engagement. Partner enablement is another key focus, with certifications, technical training and knowledge sharing aimed at strengthening solution development and delivery capabilities. The programme also brings together complementary capabilities, combining partner innovation with Kyndryl’s expertise in enterprise IT transformation and services to address complex customer needs. Additionally, it encourages Enterprise AI collaboration with partners working together to develop integrated AI solutions that meet enterprise requirements for security, scalability and operational readiness. This approach positions Kyndryl as an ecosystem orchestrator, bringing together the strengths of multiple technology partners to develop integrated solutions tailored to customer needs. Through deeper alliances and co-innovation, our goal is to accelerate modernization and AI adoption while addressing enterprise requirements for security, resiliency and scalability.” Rajshekhar Bhatt Country Manager India, ECS ECS Aligns Business Growth with Partner Profitability “For us, our partners are an important part of our business, and their profitability is essential for long-term growth. We believe in having a fair and transparent business approach, offering the right products, competitive pricing and the necessary support to help our partners grow. Our focus is not just on selling products, but on building long-term relationships where both ECS and our partners can grow their business sustainably. A UNIQUELY PARTNER-FRIENDLY PROGRAMME We understand that our partners need more than just good products to succeed. They need the right product mix, competitive pricing, timely support and a business relationship they can rely on. Our approach is to work closely with our partners, understand their requirements and help them identify the right opportunities in the market. We believe that when our partners grow, ECS grows with them. BUILDING TRUST AND PROTECTING PARTNER INVESTMENTS Trust is built through transparency, consistency and keeping our commitments. We believe in working closely with our partners and maintaining clear communication on pricing, product availability and business opportunities. Deal protection is also important because partners invest their time and effort in developing customers. Our aim is to ensure that partners feel confident investing in ECS and building the business with us over the long term. CHANNEL STRATEGY FOR 2027 Our focus for 2027 will be on strengthening our channel network and creating more opportunities for our partners in India. We want to expand our reach, improve product awareness and focus on solutions that meet the changing needs of customers. Along with our existing partners, we will look at developing new opportunities in different market segments. The objective is to build a sustainable business where ECS and our partners can grow together.” Dhiraj Narang Director and Head of Partnerships – India, Snowflake From AI Experimentation to Production: Snowflake’s 2027 Channel Strategy “Trust starts with transparency and alignment around shared customer outcomes. We support this through sales alignment and co-selling, helping partners work with our teams, while building their own services and solutions. Our partner ecosystem also brings together system integrators, cloud providers, resellers and technology partners to address customer needs together. PARTNER PROFITABILITY AND SUSTAINABILITY Our approach is to help partners create sustainable businesses through differentiated expertise, scalable, industry-specific solutions and stronger routes to market. Through the Snowflake Partner Network (SPN), we support co-selling, technical enablement and opportunities to develop and monetise industry-specific solutions through the Snowflake Marketplace. We also enable qualified partners to resell Snowflake as part of integrated customer solutions, creating additional commercial opportunities. Our September 2026 SPN enhancements further support this with up to five times more demo and development credits for Services partners, alongside expanded co-marketing opportunities. With this, we want partners to leverage Snowflake Coco to create solutions that enable customers to adopt Snowflake capabilities across real-world industry use cases and deliver measurable business outcomes. CHANNEL STRATEGY FOR 2027 Our 2027 focus is to help partners accelerate the move from AI experimentation to production and become strategic co-creators of industry-specific solutions. As enterprises embrace agentic AI, and Snowflake’s pre-eminent agentic control plane positioning, our partners will have an increasingly important role in combining trusted enterprise data, AI and applications to solve industry-specific challenges securely and at scale. We will continue strengthening partner skills and routes to market through SPN Learn, Snowflake University, Partner Champions and newer initiatives such as the Selling Snowflake Foundation learning track. As adoption of capabilities such as Snowflake CoCo and CoWork grows, our priority will be to give partners the expertise and support to translate these innovations into practical customer outcomes across industries. The opportunity is already reflected in adoption of our newer products. As of July 31, 2026, Snowflake CoCo had reached 9,100+ accounts and Snowflake CoWork 5,800 accounts. We foresee partners increasingly becoming strategic co-creators of industry-specific AI solutions.” Ajay Biyani Senior Vice President - APJ, Securonix Securonix Elevate Partner Program Ensures Partner Profitability and Long-Term Sustainability “Securonix channel policy is anchored by our global Securonix Elevate Partner Program, which ensures partner profitability and long-term sustainability through a "partner-first" collaborative framework. We invest in our partners through enablement, technical training, responsiveness, executive engagement, and shared accountability for customer success. Tools, resources, and education partners require are provided to build successful security practices around the Securonix Unified Defense SIEM platform and the ThreatQ Threat Intelligence Platform. We offer world-class training, certifications, sales and technical enablement, joint go-to-market planning, executive sponsorship, and responsive support. The program offers attractive margin protection and lucrative incentive plans, protecting partners’ financial interests and profitability. A UNIQUELY PARTNER-FRIENDLY PROGRAMME The Elevate program offers fee-free participation, competitive pricing, margin protection, and incentives designed to support partner profitability. Complimentary sales training helps partners strengthen their cybersecurity expertise and customer engagement. The Securonix Partner Portal serves as the central hub for sales, technical, marketing, and operational resources. It gives partners on-demand access to the latest tools, training, and enablement needed to position, sell, deploy, and support Securonix solutions throughout the customer lifecycle. As part of our Partner-First philosophy, the portal helps accelerate time-to-value, improve partner productivity, and ensure partners have the resources needed to deliver stronger customer outcomes. CHANNEL STRATEGY FOR 2027 Our 2027 channel strategy is focused on three priorities: moving to a 100% distributor-led model across APAC, expanding into new markets such as Japan, and accelerating growth through a stronger partner ecosystem. The distributor-led model will give partners greater ownership of market development, recruitment, enablement, and demand generation, helping us scale more efficiently across the region. In Japan and other high-potential markets, we will work with local distributors and strategic partners to build market presence and long-term customer trust. We will also continue investing in partner differentiation, particularly across the MSSP ecosystem. Securonix will help partners deliver advanced security analytics, modern SIEM capabilities, and services that address emerging requirements around AI, behavioral analytics, and anomalous activity across users, entities, and AI agents. Success will be measured through partner-led revenue growth, new customer acquisition, market expansion, and the ability of our ecosystem to deliver sustainable customer outcomes. Sukhdeep Singh Head - Channels Sales, Asia-Pacific & Japan, SolarWinds Partner First, Always: How SolarWinds Builds Profitable Partner Businesses “For us, partner profitability starts with our Partner First strategy. We deliberately do not build a direct services organisation that competes with our partners. Instead, we want partners to own and grow the services and opportunities around the customer relationship, supported by the SolarWinds platform, enablement, and customer-success resources. That model allows partners to build value beyond the initial sale through implementation, managed and professional services, subscription renewals, and multi-year agreements. As more customers ask for multi-year contracts, partners benefit from greater certainty around future revenue, customer planning, and related service opportunities. Our commercial model reinforces this approach. Deal registration can provide enhanced margin and additional support for approved opportunities. We also offer back-end rebates for eligible partners and incumbency protection for eligible license renewals in subsequent years, subject to program terms. Together, these mechanisms help protect partner investment and create a cascading benefit across both the top and bottom lines. A UNIQUELY PARTNER-FRIENDLY PROGRAMME We want our partners to have the right support to drive their business forward. That Partner First principle carries through into how we work with partners day to day. We want partners to see SolarWinds not simply as a vendor, but as a platform and growth partner that helps them create customer value and expand their own businesses. Being partner-friendly means making it worthwhile and manageable for partners to invest in SolarWinds over time. We aim to give partners a clear path from identifying an opportunity through closing, renewal, expansion, and services delivery, with structures that reward investment and support long-term ownership of the customer relationship. This helps partners build their businesses rather than simply transact around a product. Our enablement model is designed to make that growth practical, with certifications, specializations, marketing resources, and portal support helping partners build capability and respond to changing customer needs. That combination of Partner First behaviour, partner economics, and practical support is what we believe makes the experience genuinely partner-friendly.” Himanshu Kumar Gupta Senior Director, Government Business & Channels, India and SAARC, TrendAI Powering a Value-Led, Services-Driven Partner Ecosystem for 2027 “Profitability has to come from the value a partner delivers and not only from resale margin. Our programme rewards partners through competency rebates, deal participation, co-selling support and recognition of the services and consulting revenue they influence. That pushes partners towards managed security, SOC and incident response, where revenue recurs and customer relationships last. Adoption of TrendAI Vision One for Service Providers has grown 759% globally, reflecting strong momentum and increasing demand across the service provider ecosystem. For sustainability, Trend Campus and the Partner Ninja programme build skills partners can take to customers, and four tiers (Registered, Skilled, Expert and Elite) let them grow from selling licences to running outcomes. TrendAI also places a strong emphasis on partner success through initiatives such as Trend Campus, which offers role-based training and certifications, and the Partner Competency Programme, which assesses and certifies partner maturity while recognising and rewarding value creation CHANNEL STRATEGY FOR 2027 Our direction is to turn partners from resellers into cyber resilience advisors, with three priorities. Services: more partners delivering managed detection and response and SOC co-management, which matters as states build SOCs under the MeitY mandate AI security: enabling partners to help customers secure AI applications, agents and infrastructure through TrendAI Vision One, including AI risk assessment and red teaming Reach: deeper enablement for partners beyond the metros, and for government and critical infrastructure Overall, our strategy is to measure what matters, incentivize quality over quantity, and reward partners across the entire journey, from enablement and engagement to POCs, demand generation, and deal wins. By focusing on meaningful partner investments and measurable customer outcomes, we aim to help partners build lasting customer relationships, earn trust, and grow their businesses while strengthening their customers’ cyber-resilience.” Akshay Balaganur Co-Founder & CEO, LinkEye | Co-Founder, Airowire Networks Driving Partner Profitability through Agentic NetOps and Shared Growth “LinkEye is an AI-centric network observability platform that gives an enterprise’s AI eyes and ears into its network. Its MCP server lets Claude or any MCP-compatible model connect in minutes and work from scoped, governed, live telemetry across multi-vendor WAN, LAN, Wi-Fi and ISP circuits. With LinkEye, network operations move from probabilistic guesswork to deterministic, fact-based answers. LinkEye is focused on building a partner ecosystem that delivers sustainable business value through collaboration, innovation and recurring revenue opportunities. Its partner programme is designed to help partners build profitable, scalable businesses around its Network Observability and Agentic NetOps solutions. The strategy centres on five key areas: competitive partner margins, recurring revenue opportunities, services-led profitability, market expansion and long-term customer value. Through consulting, implementation, integration, training and managed services, partners can diversify revenue streams while helping enterprises improve network visibility, reliability and operational efficiency. A partner-first philosophy underpins LinkEye’s programme, with an emphasis on technical and sales enablement, joint go-to-market initiatives and flexible engagement models. Whether working with value-added resellers (VARs), system integrators (SIs), managed service providers (MSPs), distributors or technology partners, LinkEye aims to provide the resources and collaboration needed to identify opportunities and deliver measurable customer outcomes. Building partner trust is equally important. LinkEye emphasises transparent commercial policies, opportunity registration, deal protection and clearly defined account ownership to minimise channel conflicts. VISION FOR 2027 Looking ahead to 2027, LinkEye aims to expand its channel footprint and accelerate the adoption of Agentic NetOps as a next-generation approach to enterprise network operations. Its priorities include strengthening relationships with networking solution providers, engaging system integrators serving large enterprises, enabling MSPs to offer intelligent network operations, expanding regional coverage through distributors and building complementary technology partnerships. Ultimately, LinkEye's vision is to move beyond traditional network monitoring towards intelligent, automation-driven operations, creating new growth opportunities for partners while delivering lasting value to customers.” SHRINIVAS TIMMANAGOUDAR HEAD – SALES, PRODUCTS & SOLUTIONS, TVS ELECTRONICS Accelerating Channel Growth in an AI-Driven Business Landscape “TVS Electronics is investing in partners across distributors, system integrators, resellers and solution providers with a focus on enabling them with the right products, technical training, pre-sales support and market development. Our approach is to move beyond a traditional reseller model and build a stronger, more capable partner ecosystem. We are also focusing on building deeper capabilities in emerging areas such as AIDC, mobility, POS and digital solutions. Our objective is not simply to increase the number of partners but to help our partners create more value for customers and build sustainable businesses. We see the channel as an extension of our organisation and therefore partner capability, profitability and customer experience are equally important to us. DRIVING PARTNER GROWTH AND PROFITABILITY We are moving from a purely transactional channel approach to a value based partnership model. We want our partners to have revenue not only from hardware sales, but also through solutions, integration, services and recurring customer engagement. We are therefore working on product wise and solution wise partner programmes, technical enablement, demonstrations, pre-sales support and market development initiatives. We also want partners to specialize in sectors where they have strong customer relationships such as Enterprise, retail, manufacturing, logistics, BFSI and government. Ultimately, our success is linked to partner success. A partner who has healthy margins, predictable business and strong customer relationships is more likely to invest in the market and grow with us. HELPING SMALL BUSINESSES GROW AI is changing the way businesses operate, but AI by itself doesn't create business value. It needs to be connected to the physical processes of an organisation. Our role is to provide the technology infrastructure that enables enterprises and SMEs to digitise those processes, whether it is point-of-sale, printing, barcode and RFID-based identification, mobility, inventory management or other connected solutions. We therefore see our solutions as an important layer connecting the physical world with digital and AI-driven decision-making.” C.R. Sriram Zonal Sales Manager-South, Dynabook India Creating a Future-Ready Partner Ecosystem through AI and Innovation “We are strengthening India's channel ecosystem by continuously equipping our channel partners with the latest knowledge and skills in the rapidly evolving AI landscape. Through updated training modules, workshops, and enablement programs, we ensure partners stay informed about new technologies, solutions, and market opportunities. We bring world-class expertise directly to our partners through a combination of face-to-face engagements, knowledge-sharing sessions, and targeted email communications. This approach enables us to deliver timely insights, foster deeper collaboration, and help our partners build the capabilities needed to drive customer success and business growth in the AI era. DRIVING PARTNER GROWTH AND PROFITABILITY Our partner growth strategy is built around helping partners integrate AI capabilities into the business ecosystems they already serve. Rather than focusing solely on product sales, we encourage partners to combine AI-driven solutions with their existing industry expertise, enabling them to create higher-value offerings and unlock new revenue streams. A key pillar of our approach is sustainable profitability. We work closely with partners to ensure healthy margins, long-term business viability, and recurring growth opportunities. Through AI-ready devices, solution-led engagements, training, and go-to-market support, we help partners position themselves as trusted advisors in their customers' digital transformation journeys. We also invest in enabling partners with the knowledge and skills required to address emerging AI use cases across enterprises and SMEs. By empowering them to deliver innovative, productivity-enhancing solutions, we help them strengthen customer relationships, differentiate themselves in the market, and build profitable, future-ready businesses. Ultimately, our success is measured by our partners' success, and we remain committed to fostering a collaborative ecosystem that drives growth, innovation, and sustainable profitability for all stakeholders. HELPING SMALL BUSINESSES GROW We help Indian enterprises and SMEs stay competitive in the AI era by providing best-in-class AI-powered endpoint devices that combine performance, security, and mobility. Our AI PCs and laptops are engineered to handle modern AI workloads locally, enabling faster data processing, enhanced productivity, and improved user experiences without relying solely on cloud resources.” Shridhar Kadam CEO, Digisol Systems Scaling Partner Success through Skills, Capabilities and Enablement “India's channel ecosystem is evolving from a distribution-led model to a capability-led model. At Digisol, we are building that capability through structured partner programmes such as League of Champions, T2 GO MAX and SI Premier League. These programmes reward sustained performance and create stronger business engagement with our distributors and system integrators. We are also investing in technical certifications, product training, marketing enablement and partner support through the Digisol Alliance Partner Program. The objective is to help partners build stronger technical capabilities, engage customers better and improve profitability. DRIVING PARTNER GROWTH AND PROFITABILITY We are moving from a purely transactional channel model towards a partner value model. We give partners multiple levers for growth, including performance-linked incentives, technical capability, demand generation and stronger customer support. Programmes such as T2 GO MAX and LOC recognize sustained business performance, while our training and enablement initiatives help partners build technical and solution-selling capabilities. Through DAPP and the Digisol Alliance Partner Program, we are also making partner services and support more accessible. Our focus is not only on the revenue a partner generates for Digisol. It is on building sustainable and profitable business for both the partner and the brand. HELPING SMALL BUSINESSES GROW Digisol provides the underlying connectivity through switching, wireless, FTTH and structured cabling solutions. This helps businesses build the network capacity needed for increasing data demands. From a business perspective, stronger infrastructure enables organisations to scale digital applications and adopt new technologies with greater confidence. From a productivity perspective, reliable connectivity reduces downtime, improves access to applications and data, and helps employees work more efficiently. We see network infrastructure as a critical foundation for AI-led growth.”

Driving Productivity, Resilience and Growth through Hybrid AI

Voice of Channel Chief

Driving Productivity, Resilience and Growth through Hybrid AI

Arvind Chabra, Director - One Channel, Lenovo India “Indian organizations have largely moved beyond AI experimentation and are now focused on translating AI investments into measurable business outcomes such as revenue growth, operational efficiency, improved customer experiences and business reinvention. At Lenovo, our approach is centered on helping organizations adopt and scale AI without disrupting existing operations. We combine outcome-led advisory, AI-ready infrastructure, intelligent devices, software and services through our end-to-end Hybrid AI strategy, enabling customers to move from AI exploration to production with confidence. Our full-stack AI portfolio spans intelligent devices such as AI PCs, workstations, smartphones and tablets; robust infrastructure including servers, storage, edge computing, high-performance computing and software-defined infrastructure; along with AI software, solutions and managed services. This allows organizations to deploy AI where it delivers the greatest value, whether at the device, edge, data center or cloud. For Indian SMEs and mid-market enterprises, we recognize that AI adoption must be practical and economically viable. Lenovo helps these organizations build right-sized AI environments tailored to their workload requirements, including smaller GPU-based AI clusters that provide enterprise-class AI capabilities without the complexity or scale typically associated with hyperscale deployments. This enables businesses of all sizes to access AI innovation while maintaining cost efficiency. To further accelerate AI adoption, Lenovo is launching Lenovo AI Express , a new program designed to simplify and speed up the deployment of on-premises AI infrastructure. AI Express extends the value of Lenovo Hybrid AI Advantage™ by providing validated, GPU-optimized AI infrastructure configurations that are pre-integrated with software and services, enabling organizations to move from AI use case identification to deployment significantly faster. At the end-user level, Lenovo is also redefining workplace productivity through AI-powered experiences such as Lenovo Qira , making computing more contextual, personalized and connected. Combined with our Hybrid AI architecture, this enables organizations to securely leverage AI wherever data is created and decisions are made, while maintaining the flexibility to balance performance, cost, security and compliance requirements. Ultimately, Lenovo's focus is not just on helping organizations adopt AI, but on helping them achieve meaningful, scalable business outcomes. Through a combination of Hybrid AI capabilities, AI-ready infrastructure, intelligent devices and innovations such as Lenovo AI Express, we are enabling Indian businesses to accelerate their AI journey, improve productivity, strengthen resilience and remain competitive in an increasingly AI-driven economy."

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Technotainment

Bollywood’s Unfinished Love Stories: When History Echoes

Bollywood has always celebrated eternal love, yet some of its most unforgettable romantic narratives have unfolded beyond the silver screen. The stories surrounding Amitabh Bachchan and Rekha, and the once-celebrated relationship between Salman Khan and Aishwarya Rai, represent two contrasting chapters of Indian cinema—where stardom, emotions, public perception and personal choices intersect. Amitabh Bachchan and Rekha: The Mystery That Became a Legend During the 1970s, Amitabh Bachchan and Rekha emerged as one of Bollywood’s most captivating on-screen pairs. Their chemistry in films such as Do Anjaane , Muqaddar Ka Sikandar and Silsila fuelled widespread speculation about a relationship beyond cinema. However, the alleged romance was never publicly established as fact. Amitabh maintained his privacy, while Rekha's expressions of admiration became part of Bollywood folklore. Their story survived largely through public imagination, media narratives and the emotional power of their performances. The 1981 film Silsila , featuring Amitabh, Rekha and Jaya Bachchan, further blurred the boundaries between cinematic fiction and public speculation. Audiences interpreted its themes of marriage, attraction and emotional conflict through the lens of the actors' personal lives. Salman Khan and Aishwarya Rai: Love Under the Spotlight Nearly two decades later, another Bollywood romance captured national attention. Salman Khan and Aishwarya Rai became one of the industry's most discussed couples, particularly following their performances in Hum Dil De Chuke Sanam . Unlike the Amitabh–Rekha narrative, Salman and Aishwarya's relationship was publicly acknowledged. Their eventual separation, however, attracted intense media scrutiny. Aishwarya subsequently made serious allegations about Salman's behaviour during their relationship, which he denied. Their story therefore cannot be reduced to an innocent tale of unfulfilled love. It also raises questions about personal boundaries, emotional well-being and the responsibilities of public figures. Two Stories, Two Different Realities At first glance, both narratives appear to represent two sides of the same coin: celebrated stars, extraordinary screen chemistry, intense media attention and relationships that never became lasting partnerships. Yet their differences are more revealing than their similarities. The Amitabh–Rekha story became powerful because of what remained unconfirmed. The Salman–Aishwarya relationship became controversial because of what was publicly disclosed. One was shaped by ambiguity; the other by a documented relationship, a difficult separation and conflicting accounts of its circumstances. The Deeper Question: Does Bollywood Romanticise Emotional Pain? Indian cinema has historically glorified sacrifice, longing and unfulfilled romance. Audiences often interpret silence as devotion, separation as tragedy and emotional suffering as evidence of extraordinary love. But real relationships are more complicated than cinematic narratives. Privacy should not automatically be interpreted as concealed romance. Similarly, allegations of harmful behaviour should not be transformed into nostalgic entertainment. The media plays a decisive role in constructing these narratives. Repeated speculation can gradually acquire the appearance of historical truth, while sensational coverage can overshadow the personal dignity of those involved. When Stardom Becomes Bigger Than Personal Truth Both stories demonstrate how celebrity relationships can become cultural property. Millions of admirers develop emotional attachments to couples they know primarily through films, interviews and media coverage. Consequently, audiences sometimes struggle to separate fictional chemistry from real-life compatibility. In the age of social media, artificial intelligence and digitally manipulated content, this distinction becomes even more important. Old photographs, edited videos and unverified claims can revive decades-old rumours, creating fresh controversy without fresh evidence. The Final Perspective The Amitabh–Rekha and Salman–Aishwarya narratives may appear to mirror each other, but they ultimately teach different lessons about love, fame and public perception. One reminds us how mystery can create an enduring legend. The other demonstrates how a highly visible relationship can become a difficult chapter in the lives of those involved. Perhaps the greatest irony of Bollywood is that while its films promise everlasting love, its most discussed real-life relationships often remind us that love alone does not guarantee happiness. History may echo, but it does not always repeat itself. What connects these stories is not an identical romance, but Bollywood's enduring tendency to turn complicated human experiences into unforgettable public mythology.

Omar Abdullah Marries Nidhi Razdan in Delhi

Technotainment

Omar Abdullah Marries Nidhi Razdan in Delhi

Jammu and Kashmir Chief Minister Omar Abdullah has married senior television journalist Nidhi Razdan in a private ceremony in New Delhi, marking a new chapter in the personal lives of two prominent public figures. The 56-year-old political leader confirmed the development on Saturday through a social media post, announcing that a new journey had begun the previous day. He tagged Razdan and shared four photographs of the couple. According to reports, the marriage was solemnised on Friday under the Special Marriage Act, with close family members from both sides serving as witnesses. The couple chose to keep the occasion intimate. The wedding celebrations reportedly took place in New Delhi and Srinagar, bringing together immediate family members and close relatives. The ceremonies reflected a private family celebration rather than a large public gathering. Among those attending were Abdullah's parents, former Jammu and Kashmir Chief Minister Farooq Abdullah and Mollie Abdullah, along with his three sisters and other relatives. Razdan's parents, veteran journalist M. K. Razdan and Sarla Razdan, were also present. The marriage follows the dissolution of Abdullah's earlier marriage to Payal Abdullah through a Supreme Court order in July 2026, following a settlement between the two. For 49-year-old Nidhi Razdan, this is also her second marriage. The announcement has attracted public attention because of Abdullah's political prominence and Razdan's established journalism career. Their wedding brings together two widely recognised personalities from Indian politics and the media, while underscoring a significant personal milestone for both.

Investments

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Marvell's $115 Billion AI Power Play

Investments

Marvell's $115 Billion AI Power Play

Marvell Technology has announced a landmark $115 billion acquisition of optical networking specialist Lumentum, strengthening its position in the rapidly expanding artificial intelligence data centre infrastructure market. The all-stock transaction represents one of technology's largest acquisitions, highlighting how AI infrastructure investments are reshaping semiconductor manufacturing, networking and high-performance computing. Under the agreement, Lumentum shareholders will receive 4.5 Marvell shares for each existing share, representing approximately 33% ownership of the combined enterprise. The acquisition combines Marvell's expertise in custom AI processors, networking semiconductors and high-speed interconnects with Lumentum's advanced lasers, optical transceivers and photonics technologies. As AI models become increasingly sophisticated, data centres require faster communication between thousands of GPUs. Traditional copper connections face growing limitations in bandwidth, power consumption and transmission distances. Optical technologies address these challenges by enabling high-speed data transmission with improved energy efficiency, making photonics increasingly critical to next-generation AI infrastructure. The combined company expects to address a potential $550 billion market and generate more than $1 billion in annual cost synergies, while strengthening competition against semiconductor giant Broadcom. Nvidia's strategic investments in both companies further underline the importance of optical connectivity as hyperscalers accelerate investments in AI training, inference and specialised computing infrastructure. However, the enormous valuation introduces substantial risks. Integration complexity, regulatory scrutiny, rapidly evolving semiconductor technologies and uncertain returns on AI infrastructure spending could challenge the acquisition's long-term economics. The larger industry implication is clear: AI's next competitive frontier extends beyond GPUs into connectivity, photonics and energy-efficient infrastructure. If successful, Marvell's acquisition could reshape global semiconductor competition, accelerating innovation while raising questions about market concentration, infrastructure costs and the sustainability of unprecedented AI investments.

Binance Hack Shakes Crypto Markets

Investments

Binance Hack Shakes Crypto Markets

The global cryptocurrency market faced fresh turmoil following reports of a major cyberattack on Binance, the world's largest cryptocurrency exchange. Approximately $2.8 billion in digital assets was reportedly transferred from a Binance hot wallet, triggering concerns about exchange security and investor confidence. According to initial reports, the attack occurred late Thursday at 20:24 UTC, involving Ethereum-based assets. The incident reportedly sparked widespread selling, pushing Bitcoin below $79,000 and triggering approximately $628 million in leveraged position liquidations within an hour. Market volatility intensified as Bitcoin declined nearly 5%, Ethereum fell approximately 6%, and Binance's BNB token reportedly lost close to 10%. The sharp reaction highlighted the cryptocurrency market's sensitivity to security breaches affecting major trading platforms. Binance reportedly confirmed the security incident and announced that more than $2.5 billion in stolen assets had been frozen. Stablecoin issuers Tether and Circle reportedly helped restrict transfers involving substantial amounts of USDT and USDC. The exchange temporarily suspended deposits and withdrawals while conducting security investigations and coordinating with law enforcement. Binance representatives also sought to reassure customers that user funds remained protected and that hacking-related losses would be covered. The reported attack could rank among the largest cryptocurrency security breaches, potentially exceeding the $1.5 billion Bybit hack of February 2025. However, the ultimate financial impact will depend on asset recovery and the investigation's findings. The larger concern extends beyond Binance. The incident highlights systemic vulnerabilities involving centralized exchanges, hot-wallet security, privileged access and digital asset custody. For the cryptocurrency industry, stronger transaction monitoring, zero-trust authentication, real-time anomaly detection and coordinated incident response are becoming essential to restoring investor confidence and protecting digital assets.

Make In India

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Zen Technologies to Acquire Cogknit

Make In India

Zen Technologies to Acquire Cogknit

Hyderabad-based defence technology company Zen Technologies has approved the acquisition of a 51.98% stake in Bengaluru-based Cogknit Semantics for approximately ₹135 crore, strengthening its presence in indigenous defence technology and battlefield management solutions. The proposed acquisition reflects Zen Technologies' strategy to expand beyond its established expertise in military training simulators and counter-drone systems. Cogknit's capabilities in battlefield management technology could complement Zen's existing portfolio and support the development of integrated defence solutions. Battlefield management systems help military commanders collect, process and share operational information across units. By combining location intelligence, communications and situational awareness, these platforms can improve coordination, accelerate decision-making and strengthen operational effectiveness in complex security environments. The transaction also highlights the growing importance of software-led innovation in India's defence modernisation. Artificial intelligence, real-time data analytics, secure communications and autonomous technologies are increasingly shaping military requirements. Integrating these capabilities with existing defence platforms could create opportunities for more responsive and connected systems. For Zen Technologies, the investment offers an opportunity to diversify its technology portfolio, deepen research capabilities and participate in emerging defence procurement programmes. However, the commercial benefits will depend on successful integration, product development, customer adoption and execution of future contracts. The acquisition reinforces India's broader Make in India and Atmanirbhar Bharat ambitions, particularly the push to develop domestically controlled defence technologies. As India prioritises indigenous innovation and reduces dependence on imported military systems, partnerships between established defence manufacturers and specialised technology companies could accelerate development, strengthen intellectual property ownership and improve long-term competitiveness.

Ericsson scales AI-ready antenna manufacturing and ecosystem in India

Make In India

Ericsson scales AI-ready antenna manufacturing and ecosystem in India

Ericsson has reached a new milestone in its antenna manufacturing journey in India, with more than 15,000 antennas and 25 million components since July 2025 produced through its growing local ecosystem. Antennas manufactured in India are being exported to Europe and other global markets, strengthening India’s role in Ericsson’s global engineering, manufacturing and supply footprint. The milestone builds on Ericsson's launch of its first export-ready antennas manufactured in India in 2025. Since then, Ericsson has continued to expand local capabilities across sourcing, engineering, manufacturing and exports, serving customers in India and international markets. As mobile networks evolve toward 5G Standalone, AI-driven operations and future network architectures, antennas play an increasingly important role in unlocking network performance. Ericsson Antenna System designs solutions for network impact, helping communications service providers improve coverage and capacity, strengthen uplink performance, use spectrum more efficiently, and reduce network energy consumption. Mikael Eriksson, Head of Ericsson Antenna System, Ericsson, says : “Producing more than 15,000 antennas in India is an important milestone and is a step in a much longer journey. We are building an end-to-end antenna ecosystem that combines local sourcing and manufacturing with Ericsson’s global engineering capabilities. As networks become more intelligent and programmable, antenna performance will be increasingly important in getting the most from spectrum, sites and network investments. Expanding these capabilities in India strengthens both our ability to serve customers locally and India’s contribution to Ericsson’s global operations.” Ericsson's antenna portfolio supports the industry's transition toward more intelligent, programmable and energy-efficient networks. By improving network and site performance, Ericsson Antenna System helps service providers gain greater value from their network investments while preparing for future technology evolution. The expansion in India also strengthens Ericsson’s local supply and engineering capabilities. Through collaboration with manufacturing and technology partners, the company is developing capabilities spanning component sourcing, engineering, production and exports. Andres Vicente, CEO, Southeast Asia, Oceania and India, Ericsson, says: “India is an important part of Ericsson’s global innovation, engineering and manufacturing footprint. The production of more than 15,000 antennas and 25 million components shows how quickly this ecosystem is developing and the contribution it can make both in India and globally. Together with our partners, we are developing the capabilities needed for the next generation of high-performing, energy-efficient and AI-ready networks.” Ericsson will continue to strengthen its antenna ecosystem in India, advancing local engineering, manufacturing and export capabilities while supporting communication service providers in building high-performing, energy-efficient and future-ready networks.

Deepfake

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IDEMIA Advances Quantum-Safe Payment Cards

Deepfake

IDEMIA Advances Quantum-Safe Payment Cards

IDEMIA has taken a significant step toward securing the future of digital payments by becoming the first company to achieve EMVCo certification for a payment card platform offering access to post-quantum cryptography (PQC). The milestone signals growing industry preparedness for emerging quantum computing threats. As quantum computing advances, conventional public-key cryptographic algorithms could eventually become vulnerable to powerful quantum attacks. Financial institutions, payment networks and card manufacturers are therefore exploring quantum-resistant technologies to safeguard sensitive transactions and long-term digital trust. The EMVCo certification represents an important development in payment security, demonstrating that IDEMIA's platform meets applicable industry specifications. However, certification should not be interpreted as proof that every payment transaction is already protected by post-quantum cryptography. For banks and payment processors, the announcement highlights the importance of crypto-agility—the ability to upgrade cryptographic mechanisms without disrupting existing payment infrastructure. This becomes particularly critical for payment cards with long operational lifecycles and extensive global deployment. The transition toward quantum-safe payments will require coordinated efforts across chip manufacturers, card issuers, payment networks, hardware security providers and regulatory authorities. Compatibility, performance, interoperability and implementation costs will influence adoption. Importantly, quantum resilience extends beyond payment cards. Digital identities, authentication credentials, transaction authorization and backend banking systems must also evolve to counter emerging cryptographic risks and increasingly sophisticated fraud techniques. The larger industry message is clear: post-quantum security is becoming a strategic priority rather than a distant research challenge. IDEMIA's achievement could accelerate industry readiness, but meaningful protection will depend on comprehensive cryptographic modernization, rigorous testing and coordinated deployment across the payment ecosystem.

Deepfake Fraud: The New Weapon Threatening India's Digital Economy

Deepfake

Deepfake Fraud: The New Weapon Threatening India's Digital Economy

AI-generated voices, synthetic identities and manipulated video calls are turning corporate trust into a cybersecurity vulnerability, demanding urgent action from boards, CISOs and regulators. A new report by the Trade Promotion Council of India (TPCI) and CyberPeace warns that AI-powered deepfakes and voice cloning are fundamentally transforming India's cybercrime landscape, exposing enterprises to financial fraud, executive impersonation and identity theft. India's reported cyber fraud losses surged 206%, from ₹7,465.1 crore in 2023 to ₹22,845.7 crore in 2024. Although these figures cover all cyber fraud rather than deepfake-specific losses, they underline the growing financial exposure facing India's digital economy. Key Highlights: 1. 206% surge in cyber fraud losses: India's reported cyber fraud losses reached ₹22,845.7 crore in 2024, highlighting the broader financial threat. 2. Voice cloning takes seconds: AI tools can reproduce convincing voices from as little as three to four seconds of recorded speech. 3. Executive impersonation threatens enterprises: The Arup and Bharti Enterprises incidents demonstrate how synthetic identities can manipulate financial decisions. 4. Human detection is unreliable: Research indicates that visual and auditory judgment alone cannot reliably distinguish authentic communications from deepfakes. 5. Banking authentication faces new risks: Synthetic faces, cloned voices and injection attacks threaten video KYC, onboarding and account recovery. 6. Multilayered verification is essential: Independent callbacks, dual approvals, behavioral intelligence and advanced detection technologies must work together. 7. Digital trust becomes a boardroom priority: Enterprises need stronger governance, incident response, employee awareness and executive accountability to counter AI-powered impersonation. The biggest concern is the accessibility of synthetic media technology. Research cited in the report suggests that just three to four seconds of recorded speech can generate a convincing voice clone, allowing criminals to impersonate senior executives and manipulate employees. According to McAfee research, 47% of Indian adults surveyed reported experiencing AI voice scams personally or through acquaintances. This indicates how rapidly synthetic impersonation is becoming a mainstream fraud concern. The global warning came from engineering firm Arup, where fraudsters reportedly orchestrated a deepfake video conference that convinced an employee to transfer HK$200 million through 15 transactions. Every participant except the victim was digitally impersonated. India has already witnessed similar attempts. Sunil Bharti Mittal disclosed that criminals cloned his voice to instruct an executive to transfer funds. Fortunately, the employee questioned the unusual request and prevented the transaction. The threat extends beyond corporate payments. Banks, NBFCs and fintech companies face synthetic identities designed to bypass video KYC, facial recognition, liveness verification and account recovery mechanisms. Human judgment alone cannot provide reliable protection. An iProov study cited in the report found that only 0.1% of 2,000 participants correctly identified every genuine and manipulated sample, despite widespread confidence in their detection abilities. Cybercriminals increasingly combine psychological manipulation, urgency and executive authority with realistic synthetic audio and video. Traditional authentication practices become vulnerable when familiar voices or recognizable faces are treated as sufficient authorization. The report recommends independent callbacks, dual authorization, behavioral analytics, injection-attack detection and stronger transaction monitoring. It emphasizes that technology must reinforce established verification procedures rather than replace them. Incident response presents another critical challenge. Organizations must coordinate financial recovery, evidence preservation, regulatory reporting and law enforcement engagement while addressing applicable CERT-In and data protection obligations. Ultimately, deepfake fraud is no longer merely a content authenticity problem. It represents a direct assault on institutional trust, demanding board-level accountability, multilayered identity verification and a fundamental redesign of how enterprises authorize sensitive transactions.

Start-UP

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FaceOff Technologies: Securing Every Click, Scan and Connection

Start-UP

FaceOff Technologies: Securing Every Click, Scan and Connection

As AI-powered festive scams become increasingly sophisticated, FaceOff Technologies highlights the need for continuous digital trust verification across suspicious links, QR codes, public Wi-Fi networks and financial transactions. New Delhi, October 26, 2026: The festive shopping season has become a prime opportunity for cybercriminals targeting consumers through fraudulent websites, malicious QR codes, fake payment requests and unsecured public Wi-Fi networks. With artificial intelligence making digital impersonation increasingly convincing, traditional cybersecurity awareness alone is no longer sufficient. Cybercriminals are exploiting consumer trust through fake shopping offers, counterfeit delivery notifications, fraudulent cashback schemes and malicious payment links. A single click or QR-code scan can redirect users to phishing websites designed to steal banking credentials, personal information or authentication details. The growing challenge is that a legitimate-looking digital interaction may still be malicious. Fraudsters increasingly use AI-generated messages, cloned websites, manipulated identities and social engineering to deceive users. FaceOff Technologies: Moving Beyond Traditional Cybersecurity FaceOff Technologies is developing an AI-driven digital trust ecosystem built around its proprietary Adaptive Cognito Engine (ACE®), focusing on identity verification, behavioural intelligence, deepfake detection and continuous authentication. The company's central philosophy is simple: Never trust a digital interaction merely because it appears authentic. Continuously verify identity, context and behaviour. This approach is particularly relevant to three emerging consumer threats. 1. Detecting Suspicious Links and Fraudulent Websites Cybercriminals frequently distribute malicious URLs through WhatsApp, SMS, email and social media advertisements. A proposed integration of FaceOff's AI-driven trust framework with URL reputation services, domain intelligence and phishing detection could help assess suspicious links before users disclose credentials or complete transactions. Such protection would evaluate domain authenticity, suspicious redirects, impersonated websites and known malicious destinations. 2. Securing QR-Code-Based Payments QR-code fraud has emerged as a significant threat to India's digital payment ecosystem. Malicious QR codes may redirect consumers to counterfeit payment pages, fraudulent merchant accounts or credential-harvesting websites. FaceOff's continuous identity and transaction verification capabilities could complement QR-code security checks by evaluating merchant identity, payment context and suspicious transaction behaviour. The objective is to verify not just the QR code, but the trustworthiness of the transaction behind it. Consumers must also remember that entering a UPI PIN authorises a payment; it is not required to receive money. 3. Protecting Users on Public Wi-Fi Networks Free Wi-Fi networks in shopping malls, airports, hotels and public locations can expose users to rogue hotspots, phishing portals and network impersonation. By integrating network reputation intelligence, secure connection validation and continuous authentication, FaceOff's trust architecture could help identify potentially unsafe access environments. The emphasis is on preventing compromised connections from becoming gateways to sensitive financial information. The USP: Continuous Trust Instead of One-Time Authentication FaceOff Technologies differentiates its approach through multimodal AI, behavioural analysis, identity verification and risk-based decision-making. Its ACE® architecture follows a continuous security process that begins with authenticatin g the user, observing digital interactions, analysing potent ial risks, continuously verify ing identity and behaviour, an d responding to suspicious act ivities in real time. Unlike security models that rely entirely on successful login credentials, this approach evaluates whether an interaction remains trustworthy throughout its lifecycle. For banks, payment providers, retailers and digital platforms, such capabilities can complement conventional fraud detection and cybersecurity controls. Dr. Deepak Kumar Sahu, Founder & CEO- Faceoff Technologies said, with the rapid expansion of UPI, e-commerce and AI-enabled digital services, India requires stronger protection against identity impersonation, fraudulent payment instructions and increasingly sophisticated social engineering. FaceOff Technologies believes that the next generation of cybersecurity must combine AI-powered fraud intelligence, continuous authentication, transaction verification and privacy-conscious risk assessment. The strategic message is clear: In the age of AI-powered fraud, every click, every QR code and every digital connection deserves verification before trust. Technology clarification: FaceOff's established ACE® capabilities centre on identity, behavioural and deepfake-related trust assessment. Direct malicious-URL scanning, QR-code destination inspection and Wi-Fi threat detection are described here as potential integrations and application areas, not independently verified, currently deployed product features.

FaceOff Redefines AI-Driven Threat Intelligence

Start-UP

FaceOff Redefines AI-Driven Threat Intelligence

As cybercriminals increasingly exploit artificial intelligence, deepfakes, synthetic identities and voice impersonation, conventional cybersecurity solutions face growing challenges. FaceOff Technologies is introducing an identity-centric threat intelligence approach, combining AI-powered authentication, behavioural analysis and continuous digital trust to strengthen enterprise security. Traditional cybersecurity platforms primarily detect malware, suspicious transactions and network anomalies. However, emerging fraud increasingly targets human identity and trust. Compromised credentials, synthetic identities and AI-generated voices can potentially bypass conventional authentication, exposing financial institutions to sophisticated impersonation attacks. At the core of FaceOff's innovation is its proprietary Adaptive Cognito Engine (ACE®), integrating multiple AI models to evaluate facial authenticity, voice characteristics, behavioural indicators and contextual signals. Its multimodal architecture aims to provide explainable trust assessments beyond conventional identity verification. For banking and financial institutions, FaceOff combines Synthetic Media Guard, BehaviorID, Voice Forensics, Zero-Trust Identity and TrustShield OSINT. Together, these capabilities support deepfake detection, liveness verification, synthetic identity screening, digital-footprint analysis and investigations into suspicious identity-related activities. A key differentiation is continuous identity verification beyond initial onboarding. FaceOff's proposed step-up authentication can reassess customers during high-value transfers, beneficiary additions, loan approvals and account modifications through facial re-matching, liveness checks and contextual risk analysis. For anti-money laundering investigations, FaceOff can complement existing transaction-monitoring and AML platforms with identity authenticity evidence and relationship intelligence. In insurance, similar capabilities can support claimant verification and the identification of manipulated documents, photographs and videos. The broader opportunity is shifting from conventional threat intelligence towards trust intelligence, connecting cybersecurity events with biometric authenticity, behavioural context and identity-related risks. Such integration could help security teams prioritise investigations, identify impersonation attempts and strengthen auditability, subject to technical validation and privacy safeguards. The future of enterprise cybersecurity demands continuous verification rather than one-time authentication. FaceOff Technologies aims to establish an explainable digital trust layer across banking, insurance and enterprise ecosystems. Independent accuracy testing, human oversight and responsible biometric-data governance will remain essential to demonstrating its effectiveness against evolving AI-powered fraud.

Cryptocurrency

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WazirX launches India’s first AI co-pilot for crypto trading

Cryptocurrency

WazirX launches India’s first AI co-pilot for crypto trading

WazirX has announced the launch of WazirX AI , an intelligent trading assistant designed to help users research crypto markets, understand their portfolios and act on trading opportunities in real time without moving between charts, news feeds, signal groups and trading screens. The agent is integrated into the WazirX app and website, and users can ask questions, receive researched insights with supporting charts, and approve real trades instantly, all from one unified interface. Before users trade, WazirX AI shows them their live portfolio update. It then uses their risk preferences to recommend the right position size. “Crypto markets operate 24/7, but traders should not have to spend their day moving between charts, news feeds and trading screens,” said Nischal Shetty, founder, WazirX . “WazirX AI combines market research, portfolio monitoring and trade preparation into one conversation, reducing the time and effort required to evaluate an opportunity and act on it. The AI streamlines the workflow, and enables a faster and easier decision making process.” How it works WazirX AI follows an ‘Ask-Understand-Decide’ model. It can coordinate market-data, technical-analysis, portfolio and order-management across a multi-step request, giving users a quick route from identifying an opportunity to making an informed decision. · Conversational market research: Users can ask about live prices, market news and macroeconomic developments. The co-pilot responds with a clear summary and supporting charts. · Portfolio briefings: Users can request a live overview of their account and connected WazirX balances, including portfolio value, profit and loss, open positions, etc. The same information can also be requested by users as a daily morning brief. · Trade execution in chat: Users can place trades directly within a conversation. WazirX AI presents each proposed order through an approval card and can size the position according to the user’s risk settings. · AI-powered alerts: Users can create monitoring instructions in everyday language, for example, “Tell me if BTC breaks key support.” WazirX AI evaluates the condition and sends a notification when the condition is met. A user can ask WazirX AI to screen INR futures for four-hour momentum, retain opportunities meeting a specified risk-reward threshold, validate the shortlist across multiple timeframes and prepare an order showing entry price, leverage, margin, stop-loss, take-profit and estimated loss. The assistant can then prepare an order displaying the entry price, leverage, margin, stop-loss, take-profit and estimated loss - all within the same conversation. Before placing a trade, traders can spend hours gathering market context, poring over charts, analysing technical indicators, identifying patterns and trends, and working out entry, exit and risk levels. With WazirX AI, that entire process is transitioned into one conversational experience, helping users access relevant insights and complete their analysis in under 10 minutes. The co-pilot continues watching user-defined market conditions and only sends a notification when those conditions require attention. To democratize access to this technology, WazirX is launching a Paper Trading Sandbox where every user begins with a simulated US$100,000 balance. This allows users to explore the entire research-to-trade workflow, test strategies, and build confidence before using real funds.

X to Add Stock and Crypto Trading

Cryptocurrency

X to Add Stock and Crypto Trading

X is preparing to move deeper into financial services, with plans to let users trade stocks and cryptocurrencies directly from their timelines. The feature, described by head of product Nikita Bier, will introduce “Smart Cashtags,” interactive ticker labels that allow buying and selling without leaving the app. The rollout is expected within weeks. By tapping a symbol in a post, users could view market data and execute trades, effectively blending social conversation with real-time investing. Owner Elon Musk has long pushed to transform the platform into an all-encompassing digital utility. He recently said internal testing is underway for X-Money , the company’s in-house payments system, with an external beta likely within a couple of months. Musk’s ambition goes far beyond peer-to-peer transfers. In earlier remarks to employees, he framed payments as covering a user’s entire financial life—transactions, savings, and even securities—arguing that such integration could eventually reduce the need for traditional banking relationships. If delivered, trading and payments would mark a dramatic expansion of X’s role, positioning it at the intersection of social media, fintech and digital identity. The move also intensifies competition with brokerage apps, crypto exchanges and payment platforms already fighting for user engagement. For X, finance may become the engine that converts attention into transactions.

Channel Guru

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iValue Journey to a Public Company

Channel Guru

iValue Journey to a Public Company

A MILESTONE OF CONSISTENT GROWTH DRIVEN BY PEOPLE AND PARTNERSHIPS. For every organisation, there are defining moments that mark both a reflection on the past and a commitment to the future. For iValue, our Private Equity investment in 2019 and now our successful listing on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) are such milestones. The iValue story has never been about visibility for its own sake. From the very beginning, we focused on building quietly, working closely with OEMs, partners and Enterprises, and staying true to one belief: technology creates lasting value only when it solves real business challenges. THE VISION THAT DROVE US From inception in 2008, iValue has been driven by a clear vision: to be the most valued technology enabler and Aggregator in the digital transformation space. That meant choosing away from the conventional path, and being a Trusted advisor, to our system Integrators and Enterprises. Our purpose was clear: curate and integrate the best technologies, address real business challenges, and help enterprises thrive in the ever evolving IT Landscape. We built our business on three fundamental pillars: deep relationships, domain expertise, and an unwavering focus on enterprise value. These principles shaped us into being a trusted advisor. Today, we serve over 8,000 enterprises across sectors, working with more than 100+ OEMs and 800+ channel partners. This includes trusted engagements with the Top 100 Brands across BFSI, ITES, Telecom, Manufacturing, and Conglomerates. But the numbers only tell part of the story. The real story is about how we've consistently aimed to be different, building differentiators that deliver value across the ecosystem. WHERE TECHNOLOGY MEETS BUSINESS OUTCOMES This philosophy manifests in how we approach enterprise challenges. Our expertise spans across four critical technology domains reshaping enterprises in: Cybersecurity, Information Lifecycle Management, Data Centre Infrastructure, Application Lifecycle Management and Hybrid Multi-Cloud. Today’s Business depend on Digital Applications more than ever before. Hybrid- cloud environment provides business with much needed flexibility with scalability for their core applications. Our Application Lifecycle Management offerings enable enterprises to build secure and scalable digital applications for hybrid cloud deployment needs. Information Lifecycle Management solutions empower enterprises to get the best insights from its vast data towards building predictable and profitable business. we Curate solutions from Code to Cloud needs, to meet every enterprise need around Performance, Availability, Scalability and Security of its critical digital applications. Our 24*7 Managed services help customers proactively identify and address needs to ensure business continuity. Each domain is interconnected. Together, they represent an integrated approach to the app-driven economy, enabling enterprises to build, secure, and scale their end-to-end digital capabilities. Our Center of Excellence (CoE) showcase these best-of-breed technologies in real-time, thus validating the impact of adopting these technologies in a customer’s environment, helping large and medium enterprises make risk-free, informed investment decisions. A MARKET IN TRANSFORMATION The Indian IT product market reached $81.2 billion in 2024, making it the second largest in Asia Pacific (excluding Japan), with projections to exceed $106 billion by 2028, according to IDC. But market size alone doesn't capture the transformation underway. Enterprises are fundamentally changing how they buy / consume technology and more importantly how they do business. They're moving from on-premise to hybrid multi-cloud architectures, prioritizing AI and automation, escalating cybersecurity investments in response to evolving threats, and modernizing legacy applications and infrastructure through API-driven integration and microservices. • Most importantly, they're Large Enterprises are not looking for transactional vendors anymore. The IDC report on the Future of Tech Distribution in India highlights this shift: Large and Medium enterprises now seek technology aggregators and advisors who understand their business challenges, simplify complexity, and enable secure, accelerated growth through new-age technology adoptions. This transformation validates everything we've built. As enterprises prioritize digital transformation initiatives, our role as a technology aggregator and consultant becomes increasingly critical. 18 YEARS IN THE MAKING Our CFO, Swaroop MVN, compared our journey to a rocket launch. "The ignition was 2008," he explains. "Since then, we've had multiple 'firsts'—first customer practices, Centre of Excellence (CoE), our ASPL acquisition, expansion into South East Asia, Private Equity investments, Institutionalizing our teams, and now going public." From our first OEM relationship to the 100+ strategic alliances we maintain today, identifying new technology partnerships has been our foundation. Each achievement— supporting enterprises through regulatory shifts, powering digital initiatives like UPI, GST, and Aadhaar, helping banks secure millions of transactions daily, and enabling hybrid-cloud adoption at scale—has been realized together with our partners. Equally important are our customers, who trusted us to guide their digital journeys. Their challenges shaped our solutions. Their ambitions drove our innovation. THE HUMAN ELEMENT Perhaps the most emotional part of listing day was recognizing what it took to get here. As Krishna Raj Sharma noted, “This journey didn’t start with just three promoters. Behind every success is a huge team. And behind every team member, families who gave their strength and support. Seeing our children in front of the bell reminded us this milestone is about legacy as much as it is about growth.” Our 400+ team members bring technical mastery, passion, and customer-first commitment to every engagement. They are consultants, problem-solvers, and trusted advisors to our customers. This listing celebrates them most of all. Sunil Kumar Pillai, Chairman and Managing Director, puts it simply: "This milestone belongs to every person who has been part of iValue's journey. From the earliest employees who believed in our vision, to our partners who stood by us through market shifts, to our customers who trusted us with their most critical assets—this listing is a celebration of you all. OUR COMMITMENT FORWARD As we enter this new chapter with public market accountability, our growth strategy is anchored in four key areas: advancing AI, ALM, cybersecurity, and hybrid cloud services. We're enhancing our capabilities in artificial intelligence, cybersecurity, and cloud services to meet evolving enterprise needs for analytics, automation, enterprise security, and multi-cloud solutions. We're expanding our application lifecycle management offerings with platforms that streamline development cycles and accelerate delivery. We're growing our geographic footprint in South East Asia and beyond, diversifying markets and building new partnerships. And we're deepening our expertise in the app-driven economy, delivering solutions for mobile-first and app-centric enterprises. -------------------------------------------------------------------------------------------- iValue Infosolutions Creating Value for Investors, Enterprises, and India’s Digital Future iValue Infosolutions’ listing on NSE & BSE marks a defining step in our journey of enabling secure and transformative digital enterprises. With 17 years of consistent growth, 8,000+ enterprise relationships, and a trusted partner ecosystem of 600+ system integrators, this milestone reflects our strong foundation and forward-looking vision. As digital adoption accelerates across India and SAARC–SEA markets, iValue is uniquely positioned at the intersection of cybersecurity, cloud, and data innovation. -------------------------------------------------------------------------------------------- “As we reflect on where we started and where we stand today, one thing is clear: the listing is not an end point. It’s a beginning of a new chapter with an opportunity to strengthen our purpose, widen our reach, and deepen our impact. The journey ahead will demand more discipline and compliance, more innovation and resilience. And we are ready because we walk it together.” - Sunil Kumar Pillai, Chairman & Managing Director, iValue Group For Krishna Raj Sharma, the moment is deeply personal: "When we started out, the vision was simple—to make technology meaningful for enterprises. Over time, that vision grew into a culture of collaboration, continuous learning, adaptation, and building long-term trust. Reaching the Stock Exchange is a proud moment, but more than that, it is a humbling one. It reminds us of the responsibility we carry to our employees, OEM, partners, customers, and now our shareholders." Whether empowering enterprises with AI-driven cybersecurity to protect people and data, guiding banks through compliance mandates that safeguard trust, or enabling telcos and governments to modernize infrastructure for citizen-centric services — our focus has always been on addressing real human challenges through carefully curated technologies. iValue will continue as a trusted advisor. We view this listing not merely as a financial achievement, but as an opportunity to amplify impact, bringing more technologies to more businesses, deepening investments in people and partnerships, and continuing to shape India's digital future. To our Employees: thank you for your expertise, passion, and sacrifices. To our OEMs: Thank you for your partnership during every Milestone. To our Partners: thank you for your collaboration and innovation. To our Customers: thank you for your trust and ambition. To our Investors and Shareholders: thank you for believing in our journey. The future is exciting, but our values remain the same: Innovation, integrity, commitment, and customer-first thinking. These will continue to guide iValue in this new chapter.” - Krishna Raj Sharma, Executive Director, iValue Group The iValue story has always been about people, partnerships, and purpose. Let’s Continue to create Value with iValue, together.

We don't just sell products - we architect solutions - RAH INFOTECH

Channel Guru

We don't just sell products - we architect solutions - RAH INFOTECH

"We don't just sell products - we architect solutions. Our channel- first philosophy of 'we succeed when our partners succeed' has driven 50% year- on-year growth for two decades." - Ashok Kumar, Founder & Managing Director, RAH Infotech As RAH Infotech celebrates its 20th anniversary, the company stands as a testament to India's rapidly evolving IT distribution landscape. What began as a technology distributor in 2005 has transformed into India's fastest-growing specialty value-added distributor, consistently delivering over 50% year-on-year growth while serving Fortune 500 companies and government agencies across 17 locations. On this milestone occasion, VARINDIA caught up with Ashok Kumar, Founder & Managing Director, and Rahul Yadav, Chief Growth Officer, to decode the success story behind RAH Infotech's remarkable journey from a startup to India's leading cybersecurity and cloud solutions distributor, representing over 30 global technology leaders and serving more than 1,000 enterprises through a robust network of 500+ channel partners. How RAH Infotech is driving technological adoption and business growth across India, with this what is the road-map for the FY 2025-26? Ashok Kumar: At RAH Infotech, we've been at the forefront of India's digital transformation for nearly two decades, maintaining over 50% year-on-year growth since 2005. This consistent growth trajectory reflects the trust Indian IT reseller community has placed in our value-added distribution capabilities. We drive technological adoption through end-to-end solutions - consulting, technical assistance, and implementation services - rather than just product distribution. Our network of 500+ channel partners and 1,000+ enterprise customers, including Fortune 500 companies and government agencies, enables comprehensive market reach across every vertical. The key to our success has been identifying market needs early and introducing cutting- edge technologies from global leaders before competitors. We've consistently anticipated technology shifts - from traditional networking to cloud-first architectures, from perimeter security to zero trust models, and from reactive to proactive cyber defense strategies. For FY 2025-26, our roadmap focuses on digital infrastructure modernization, cybersecurity excellence, and strategic expansion. We're expanding cloud computing solutions through partnerships with leading vendors and, while doubling down on cybersecurity with innovations like Digital Trishul for executive threat monitoring. We're also strengthening our India and international footprint while focusing on AI, IoT, and machine learning distribution. Our investment in emerging technologies positions us to capture the next wave of digital transformation as Indian enterprises embrace Industry 4.0 and smart infrastructure initiatives. RAH Infotech boasts a diverse product and solution portfolio, representing some of the world's most renowned technology brands. Can you name the sectors you are addressing? Ashok Kumar: We serve diverse sectors including BFSI, which drives significant growth through regulatory compliance requirements and digital banking initiatives, government and public sector through massive digitization programs and smart city projects, healthcare with critical data protection and telemedicine infrastructure, hospitality with secure guest networks and contactless solutions, automotive with Industry 4.0 and connected vehicle technologies, education with hybrid learning platforms, manufacturing with operational technology security, and telecommunications with 5G infrastructure and edge computing solutions. Our comprehensive solution domains span cybersecurity covering network security, endpoint protection, application security, and identity management. We provide networking solutions from infrastructure to SD-WAN, cloud computing including hybrid and multi-cloud services, data management with backup and recovery solutions, plus application security and performance optimization. We represent industry leaders like Radware, Hitachi Vantara, ForeScout, Trend Micro, Netskope, AlgoSec, BMC, Checkmarx, Commvault, and Varonis, positioning us as a one-stop-shop for complete IT infrastructure needs. This comprehensive approach allows our partners to address complex customer requirements with integrated solutions rather than point products. Can you share the presence of RAH Infotech in India and the global footprint? Rahul Yadav: RAH Infotech has built a strong pan-India presence with strategic international expansion. We're headquartered in Gurgaon with our operations spanning across the nation. We maintain strong pan-India presence through 17 strategic locations covering metros to tier-2 cities, supported by 500+ VARs and system integrators who form the backbone of our distribution network. Our international footprint spans Singapore for APAC operations, UK and Netherlands for European markets, USA for North American partnerships, UAE for Middle East expansion, and Nepal for SAARC regional coverage. This global reach enables us to leverage international best practices while bringing cutting-edge technologies to India first, often ahead of direct vendor entries. Our geographical strategy focuses on proximity to customers and partners, ensuring rapid response times and local market understanding. Each location houses technical experts who understand regional compliance requirements, language preferences, and business practices. This localized approach has been crucial in government sector wins where understanding state-specific procurement processes and regulatory frameworks makes the difference. Our employee strengthof 228 professionals has grown 12% year-over-year, with one-third being technical experts - a key differentiator in value-added distribution. These technical resources include certified engineers, solution architects, and cybersecurity specialists who provide pre-sales consulting, solution design, and post-deployment support. This combination of local market knowledge and global reach positions us uniquely to serve both multinational corporations and growing Indian enterprises, earning recognition as 'Top APAC Technology Distributor.' What is the key strategy of RAH Infotech for partner empowerment considering the evolving tech industry? Rahul Yadav: Partner empowerment remains our success cornerstone. Unlike competitors moving to direct sales, we maintain channel-first approach because partners' success drives ours. This philosophy has created lasting relationships - many partners have been with us for over five years despite industry consolidations and vendor changes. Our strategy centers on technical excellence with one-third technical workforce providing comprehensive training, certifications, and hands-on support, plus business development assistance including partnerships with consulting firms and Big Four companies. We've invested significantly in partner enablement programs including technical bootcamps, sales methodology training, and market development funds. Our partners receive not just product training but business consulting on market positioning, competitive differentiation, and customer engagement strategies. We also provide demo equipment, proof-of-concept support, and technical resources for large deal closures. We offer competitive margins, flexible financing through our vendor finance programs, and performance-based incentives including international trips and recognition awards, while generating qualified leads from our Fortune 500 and government relationships. Our lead-sharing model ensures partners get first opportunity on deals in their territories. As there are increasing demands for cloud-based solutions, how RAH Infotech is equipped with cloud migration framework? Ashok Kumar: Cloud adoption is now essential for business agility and cost optimization, and we've positioned ourselves as comprehensive enablement partners rather than simple technology distributors. Our framework begins with detailed infrastructure and business assessments, followed by cloud- first strategy development that considers regulatory requirements, data sovereignty, and business continuity needs. We offer hybrid multi-cloud solutions maintaining flexibility between on-premises and cloud workloads through our strategic partnerships with leading cloud and infrastructure vendors. Our cloud expertise extends beyond basic migration to include application modernization, DevOps integration, and cloud-native architecture design. We help organizations break down monolithic applications into microservices, implement containerization strategies, and establish continuous integration/continuous deployment pipelines for faster innovation cycles. Security integration is paramount through partnerships with Netskope for Zero Trust Network Access, Saviynt for comprehensive identity governance and administration, and Radware for application protection against DDoS attacks and web threats. Our LT ZERO collaboration addresses comprehensive data storage, automated backup, long-term archiving, and regulatory compliance concerns including GDPR and local data protection requirements. We modernize applications to be cloud-native rather than simple lift- and-shift migrations, while providing 24/7 managed services including proactive monitoring, performance optimization, cost management, and security incident response. Industry-specific frameworks address BFSI regulatory compliance, government data sovereignty mandates, and healthcare protection requirements under various privacy regulations. RAHUL YADAV EXECUTIVE DIRECTOR, RAH INFOTECH Can you share RAH Infotech's proactive stance on cyber security solutions? Rahul Yadav: Cybersecurity is our foundation, not just a solution area. With threats evolving rapidly during geopolitical instability, we've adopted proactive approaches. Our Digital Trishul launch with RiskProfiler.io offers 24/7 dark web and executive monitoring, protecting high- ranking officials from personal cyber threats like credential theft and social engineering. Through Netskope, we implement Zero Trust Access ensuring "never trust, always verify" authentication. Our comprehensive portfolio covers network security with next- gen firewalls, application security through web application firewalls, data security via Varonis partnership, identity security through Saviynt and Delinea, plus advanced endpoint protection. Our specialized government and critical infrastructure solutions, combined with SOC capabilities and AI-powered threat intelligence, enable proactive threat hunting rather than reactive responses. We architect comprehensive security postures that are globally best-in-class yet locally relevant to India's threat landscape.

Channel Chief

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From Endpoint to Cloud: SonicWall Builds a Unified Security Future

Channel Chief

From Endpoint to Cloud: SonicWall Builds a Unified Security Future

As cyber threats become increasingly sophisticated and AI-driven, endpoint security is emerging as a critical line of defense. SonicWall is expanding beyond its traditional network security roots to position itself as a broader cybersecurity platform, bringing together network, cloud, endpoint and user protection. With EDR, MDR and AI-powered threat detection at the core of its strategy, the company is focused on helping organizations detect, respond to and recover from threats faster. Debasish Mukherjee, Vice President, Regional Sales APJ, SonicWall explains how this integrated approach is particularly relevant in India, where rapidly digitizing SMBs and distributed enterprises are seeking simpler, scalable security solutions that can strengthen resilience without adding operational complexity How does EDR strengthen SonicWall’s overall cybersecurity portfolio? EDR helps SonicWall shift from being seen mainly as a network security company to a broader cybersecurity platform provider. Its portfolio now supports the full attack chain: preventing threats at the network and cloud edge, detecting suspicious endpoint behavior, investigating attacks, responding quickly, and restoring affected systems. This positioning is especially relevant for SonicWall in India, particularly among MSMEs and distributed enterprises, where customers often prefer simple, integrated security over multiple point products. SonicWall’s unified Capture Client approach is built around that need for simplicity. SonicWall Capture Client uses advanced Endpoint Detection and Response (EDR) capabilities to give organizations stronger control over endpoint health. Administrators can trace threat origins and movement, terminate or quarantine threats, and restore endpoints to their last known healthy state after infection or compromise. Key features include: Comprehensive Feature Set: Next-generation antivirus (NGAV), behavior-based malware protection, Windows rollback, vulnerability insights, device control, and centralized policy management. Unified Visibility: A cloud-based dashboard with multi-tenant support and remote troubleshooting. MDR Advantage: 24/7 Security Operations Center (SOC) access, proactive threat hunting, and regular audits to maintain strong security hygiene. Flexibility: No minimum commitment requirements and a 21-day Proof of Concept for easy evaluation. Furthermore, SonicWall recently announced the launch of SonicWall Endpoint Security, a unified endpoint protection solution purpose-built for managed service providers (MSPs) serving small and mid-sized businesses (SMBs). Available as a standalone Endpoint Detection and Response (EDR) tool or as a Managed Detection and Response (MDR) service, fully managed by the SonicSentry security operations center, the platform brings powerful threat protection, automated threat response and one-click ransomware restore. The solution is powered by SonicWall’s patented Real-Time Deep Memory Inspection (RTDMI) engine to stop advanced threats in real time. How is SonicWall addressing AI-driven attacks, ransomware and evolving endpoint threats? Platform Strategy for a more complex threat landscape As cyberthreats grow more complex, SonicWall is positioning itself as the cybersecurity platform of choice for MSPs and MSSPs protecting diverse, distributed environments. The company is focused on delivering a tightly integrated security ecosystem that combines advanced threat protection, managed security services (MSS), managed detection and response (MDR) through SonicSentry, Cloud Secure Edge, and unified visibility across endpoints, networks, and cloud workloads. Partner-Led scale and faster response By aligning innovation with the operational needs of service providers, SonicWall enables partners to scale more efficiently, respond faster to threats, and deliver measurable value to customers. This partner- first model is central to SonicWall’s growth strategy and helps MSSPs and MSPs lead in today’s fast-changing cybersecurity market. Using AI and ML to stay ahead of emerging threats SonicWall uses Artificial Intelligence (AI) and Machine Learning (ML) to identify and respond to evolving cyber risks, including AI-driven attacks, ransomware, and advanced endpoint threats. As connectivity, data exchange, and digital transformation accelerate, these technologies help organizations innovate while maintaining strong protection, resilience, and business continuity. What are SonicWall’s key new products, and what security challenges do they address? SonicWall’s recent product innovations are designed to secure the modern distributed enterprise wherever users, applications, and workloads operate. Gen 8 strengthens protection at the network edge NSv extends security to cloud and virtual environments Cloud Secure Edge delivers Zero Trust access for users and applications EDR brings advanced detection and response to endpoints Where do you see the biggest cybersecurity opportunities and gaps in India? India represents a significant growth opportunity for SonicWall as rapid digitalization continues to widen the cybersecurity gap—especially among SMBs, mid-market organizations, and distributed enterprises. The country’s vast SMB ecosystem is adopting digital tools quickly, but many businesses still need stronger, more integrated security to protect expanding users, applications, cloud services, and endpoints. The core challenge is that many organizations are digitizing faster than they are maturing their cybersecurity practices. They may have firewalls, endpoint tools, or cloud services in place, but often lack the integrated architecture, operational discipline, and in-house expertise needed to manage risk effectively. The most common gaps include overexposed access, continued reliance on legacy VPNs, and reactive rather than proactive security models. Identity, cloud, and credential-based attacks now account for nearly 85% of actionable alerts globally, making India’s SMB-heavy and rapidly evolving economy especially exposed. While security spending is rising, investment often goes toward adding new tools rather than strengthening fundamentals such as patching, access hygiene, continuous monitoring, and response readiness. This creates a strong opportunity for SonicWall to help Indian organizations close these gaps with enterprise-grade protection delivered through a simpler, integrated platform. By working closely with MSPs and MSSPs, SonicWall can also support businesses that need ongoing security management, faster threat response, and practical guidance to improve cyber resilience. How will the new portfolio create opportunities for VARs, MSPs and MSSPs? SonicWall’s expanded portfolio gives partners a stronger opportunity to move beyond one-time product sales and build complete, recurring cybersecurity services. VARs can broaden their footprint across network, endpoint, cloud, virtual firewall, and Zero Trust solutions. Further, SonicWall being a 100% channel driven organisation continues to strengthening its position as a preferred cybersecurity platform for MSPs and MSSPs securing distributed, high-risk environments. The strategy is centered on an integrated ecosystem that helps service providers simplify operations, respond faster to threats, and deliver measurable value to customers. We base our strategy around these four pillars that shape the partner growth: Unified platform A single-pane-of-glass security services platform that integrates AI to help managed partners protect SMB environments more efficiently. AI-driven protection An active security platform that uses advanced threat intelligence to improve real-time detection, prevention, and response. Simplicity and lower cost A focus on reducing vendor sprawl, simplifying security operations, and lowering total cost of ownership for customers. Partner-led delivery A partner-driven model that gives SMBs access to enterprise-grade cybersecurity without requiring large in-house teams or budgets. How can SonicWall help organizations strengthen security and support DPDP Act readiness? DPDP readiness is fundamentally about protecting personal data across its full lifecycle, and cybersecurity plays a critical role in enabling that protection. SonicWall helps organizations build the technical foundation needed to support DPDP-aligned security practices through network security, endpoint protection, Zero Trust access, cloud security, and threat detection and response. At the same time, no cybersecurity product alone can make an organization DPDP compliant. SonicWall’s role is to help customers strengthen the safeguards, visibility, and response capabilities that form part of a broader privacy and compliance program. This is especially important for India’s SMB and mid-market organizations, where the priority is to make strong data protection practical, scalable, and easier to manage. What are SonicWall’s key priorities for India and APAC over the next 12–18 months? India will continue to be one of SonicWall’s most important markets and innovation hubs over the next 12–18 months. The country is not only a major growth opportunity, but also a key contributor to SonicWall’s global product development, with hundreds of employees and a strong R&D presence in Bangalore supporting AI-driven detection, threat intelligence, and threat-prediction capabilities used across the company’s global platform. This strategic resource in India is expected to grow manifolds in the coming months. As mentioned, SonicWall has been embedding AI into its security technologies for more than seven years, and India’s engineering talent plays a meaningful role in advancing that roadmap. Combined with India’s rapidly digitizing SMB ecosystem, expanding cloud adoption, strong channel network, and deep pool of cybersecurity and AI expertise, the market is expected to shape SonicWall’s global security strategy as much as it benefits from it.

Veeam Enabling Enterprises Build Trust, Security and Compliance for AI

Channel Chief

Veeam Enabling Enterprises Build Trust, Security and Compliance for AI

Veeam Software launched its VeeamON Tour India 2026 in Mumbai, bringing together enterprise leaders, government stakeholders, partners and customers to address data governance, protection and trust as AI adoption accelerates. The event focused on DPDP compliance, data localization, ransomware resilience, sovereign-ready infrastructure and AI governance, while showcasing innovations including the DataAI Command Platform and Veeam Data Platform. Speaking on the sidelines, Sandeep Bhambure, Vice President and Managing Director, India & SAARC, Veeam Software highlighted how these solutions help organizations strengthen security, ensure compliance and enable workload portability across evolving hybrid, virtualized and containerized IT environments. AI, how does Veeam plan to help enterprises balance rapid AI adoption with strong data compliance, privacy, and security governance? One of the biggest inhibitors to AI adoption at enterprise scale has been the absence of a dedicated AI and data trust layer. Existing security frameworks from the pre-AI era were primarily designed around preventing unauthorised human access to sensitive data through perimeter-based security models such as network and application security. However, these approaches are no longer sufficient in the AI era because organisations now also need controls for AI agents, not just humans. At the same time, the unstructured data landscape is expanding rapidly. Globally, nearly 230 zettabytes of information are expected to be created, with almost 90% of it being unstructured data. In the BI era, enterprises largely operated on structured and transactional data. However, the AI era is fundamentally driven by unstructured data. This means that large volumes of enterprise data that previously remained dormant are now becoming accessible and usable through LLMs and AI agents. Alongside this, the threat landscape is becoming increasingly sophisticated. AI agents themselves are now emerging as one of the biggest threats to enterprise data security, with one in eight cyberattacks being carried out by AI agents and a significant number of attacks originating from shadow data or shadow AI environments. For enterprises, the challenge of scaling AI securely has therefore become extremely complex. The missing layer between enterprise data sources, AI models, AI control planes and industry-specific agents is the AI and data trust layer. This is precisely what Veeam is addressing through the Data AI Command Platform. Through this single platform, Veeam enables customers to manage security, compliance, governance, privacy and data resilience within one integrated framework. Traditionally, organisations would have needed multiple disconnected products to achieve these capabilities, resulting in fragmented environments and operational complexity. The Data AI Command Platform instead delivers these foundational capabilities through a unified architecture designed specifically for AI-scale environments. At the core of the platform is the Data Command Graph, which provides enterprises with complete visibility into their data estate at a granular level. This allows organisations to understand whether data is mission-critical, whether it contains PII, how frequently it is being accessed, who or what is accessing it and whether it is relevant to regulatory frameworks such as GDPR, DPDP or RBI- related compliance requirements. With the upcoming Veeam Data Platform V13.1, is Veeam seeing a clear shift from legacy hypervisors to open-source and container-based environments, and how is it capitalising on this transition? Yes, we are seeing a growing number of organisations moving even mission- critical applications away from traditional Broadcom VMware environments toward alternative hypervisors and increasingly toward containerised environments as well. Application modernisation is happening at a significant scale, particularly within the financial services industry. As enterprises modernise workloads from traditional virtualised environments into Kubernetes and other container platforms, the earlier approaches to data protection and resilience no longer remain sufficient. Organisations now require native Kubernetes backup and recovery capabilities specifically designed for these modern environments. This is an area where Veeam is helping customers through its Kasten solution, which is designed to support Kubernetes-native backup and recovery requirements. Veeam already supports a broad range of hypervisors and has been helping enterprises migrate workloads from one hypervisor platform to another. Because of the way Veeam’s backup architecture works, customers can back up workloads from virtually any virtualised platform and recover them onto another platform. This flexibility is becoming increasingly valuable as enterprises explore hypervisor portability strategies.

Data Centre

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Musk’s AI Empire Faces Noise Backlash

Data Centre

Musk’s AI Empire Faces Noise Backlash

Elon Musk's expanding artificial intelligence infrastructure is facing growing opposition in Southaven, Mississippi, where his SpaceXAI business is reportedly offering to purchase more than 400 homes near its data centres and gas-powered electricity facilities. The controversy highlights the environmental and social costs of the global AI infrastructure race. According to reports, the company is targeting approximately 418 properties in the Colonial Hills neighbourhood. However, homeowners accepting the offers must reportedly waive their rights to participate in litigation concerning noise and disturbances associated with nearby power-generation facilities. Residents allege that industrial gas turbines generate persistent noise, vibrations and disruption, affecting their ability to sleep and enjoy their homes. Some compare the sound to aircraft engines. The company disputes the allegations and maintains that it has implemented noise-reduction measures. The controversy extends beyond noise pollution. Environmental organisations have challenged the operation of gas turbines over alleged permitting violations and air-quality concerns. Regulators have also scrutinised the facilities, raising broader questions about environmental compliance during rapid AI infrastructure expansion. Meanwhile, Southaven Mayor Darren Musselwhite has defended the investment, highlighting employment opportunities, tax revenues and economic development. He maintains that the property purchases are voluntary and could provide accommodation for employees. However, tenants face potential displacement when landlords accept buyout offers. The deeper issue concerns the extraordinary electricity requirements of AI supercomputing. Training and operating increasingly sophisticated models demand enormous computing capacity, forcing technology companies to secure dedicated power infrastructure. Without effective planning, residential communities may bear disproportionate environmental costs. Ultimately, Musk's expansion demonstrates that technological innovation cannot be separated from social responsibility. Financial compensation alone cannot replace environmental accountability. Sustainable AI development requires transparent monitoring, meaningful community consultation, enforceable pollution safeguards and responsible infrastructure planning. The future of artificial intelligence must protect not only computing performance and profitability, but also the health, rights and quality of life of surrounding communities. Key Highlights 418 homes targeted: SpaceXAI reportedly aims to purchase properties surrounding its Southaven facilities. Legal restrictions: Buyout agreements reportedly require homeowners to waive claims connected to existing noise litigation. Continuous noise complaints: Residents allege persistent turbine noise and vibrations affecting everyday life. Environmental scrutiny: Gas-powered infrastructure faces legal challenges involving emissions and operating permits. Housing displacement: Some tenants report receiving notices to vacate after landlords accepted purchase offers. Economic benefits: Local authorities highlight potential employment, investment and additional tax revenues. AI sustainability challenge: The controversy exposes the growing tension between hyperscale computing expansion and community welfare. Health Impact Analysis: When AI Infrastructure Becomes a Public Health Concern Persistent industrial noise can disrupt sleep, increase stress and contribute to hypertension and cardiovascular risks. Children, elderly residents and people with existing medical conditions may be particularly vulnerable. Continuous turbine noise can also impair concentration and psychological well-being. Combined with potential air pollution, these exposures raise serious public health concerns, making independent noise monitoring, environmental assessments and enforceable mitigation essential for protecting residential communities.

HPE integrates HPE Networking EdgeConnect with HPE Mist and HPE Aruba Central

Data Centre

HPE integrates HPE Networking EdgeConnect with HPE Mist and HPE Aruba Central

HPE has announced the integration of HPE Networking EdgeConnect with both HPE Mist and HPE Aruba Central, bringing together HPE's premier SASE, wired access, and wireless LAN solutions together under a unified agentic framework. The integration extends HPE's self-driving networking strategy by delivering enhanced visibility and simplified agentic NetOps and SecOps capabilities from the edge to the cloud. As enterprises become more distributed, user experiences and IoT use cases increasingly span campus, branch, WAN, cloud, and security environments. Yet network and security teams often lack a unified view across these domains, making it harder to troubleshoot issues, maintain security, and deliver consistent digital experiences. "Enterprise networks have become too complex to manage through isolated tools and domains," said David Hughes, SVP & GM, SASE and Security for Networking, HPE. "By bringing HPE Networking EdgeConnect together with HPE Mist and HPE Aruba Central, we're combining our best AI, wired, wireless, and SASE innovations into a single operational experience that gives customers greater visibility, automated protection, faster issue resolution, and a clear path to self-driving operations." Driving NetOps and SecOps Value HPE Networking EdgeConnect delivers unified SASE, which brings together advanced SD-WAN and SSE to securely connect branch locations and employees to applications wherever they are while improving performance and resilience. Additional built-in security features help protect users, applications and branch offices from cyber-threats, while also simplifying network management. “HPE Networking is becoming an increasingly important driver of HPE’s growth strategy and a connective layer for the AI-ready enterprise,” said Bob Laliberte, Principal Analyst & Founder at Liberte Research Group. “HPE Marvis is expanding as a common intelligence layer, while HPE works to bring together the strengths of HPE Mist, HPE Aruba Central and the broader Juniper portfolio without forcing customers into disruptive migrations.” “The convergence of SASE, wired, and wireless LAN under a unified agentic model is a logical and necessary evolution for enterprise networking,” said Zeus Kerravala, Founder and Principal Analyst, ZK Research. “HPE’s move to bring EdgeConnect into Mist and Aruba Central isn’t just about consolidation—it’s about giving enterprises the proactive, self-driving capabilities needed to protect performance and user experience across edge-to-cloud environments.” By bringing HPE Networking EdgeConnect into HPE Mist and HPE Aruba Central, SASE customers can benefit from the full power of HPE Marvis, the AI engine and assistant used across the whole HPE self-driving network. This includes self-driving actions via an agentic mesh that replace manual effort with trusted automation, user experience twinning that finds and fixes problems without users being present, a Large Experience Model (LEM) that predicts and prevents issues with key applications like Zoom and Teams. Existing HPE Mist and HPE Aruba Central customers gain integrated access to advanced unified SASE capabilities, including application-aware routing, WAN optimization, integrated security, and seamless Security Service Edge (SSE) integration. Customers using HPE’s full stack of wired, wireless and SASE solutions will have end-to-end visibility and control to optimize user experiences from edge to cloud, with full deployment flexibility across on-premises, cloud and virtual private cloud. Together, HPE Networking EdgeConnect, HPE Mist and HPE Aruba Central create a unified AI-native foundation for networking and security, enabling organizations to deliver better user experiences, reduce operational complexity, and accelerate their journey to self-driving operations. Availability HPE Mist will be available for HPE Networking EdgeConnect during CY26. HPE Aruba Central will be available for HPE Networking EdgeConnect in the first half of CY27.

E-Commerce

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PhonePe Announces ‘Tatkal NPS’ Backed by Leading Banks to Simplify Retirement Investments

E-Commerce

PhonePe Announces ‘Tatkal NPS’ Backed by Leading Banks to Simplify Retirement Investments

PhonePe announced the launch of ‘Tatkal NPS’ (National Pension System) on its platform, partnering with prominent banking institutions to democratize long-term retirement planning. Expanding its comprehensive financial services suite, this offering enables millions of users across India to open a government-backed pension account with micro-contribution starting at just ₹250. With this launch, users can now securely create their NPS account through an intuitive, 100% digital journey, thus eliminating barriers to opening a pension account. To deliver this frictionless experience, PhonePe has integrated with India’s leading banking institutions with plans to expand coverage across the banking sector. The Tatkal NPS facility, an innovation developed by the Pension Fund Regulatory and Development Authority (PFRDA), enables the seamless re-use of existing Bank KYC through a secure, one-time OTP authentication. This framework enables PhonePe to provide its users with an effortless, paperless onboarding experience, allowing them to create their Permanent Retirement Account Number (PRAN) in minutes. Tatkal NPS caters to a nationwide audience, including first-time planners, millennials, and Gen-Z. By lowering the investment threshold to ₹250, PhonePe is tapping into India’s positive demographic dividend and enabling this population cohort to start building their pension and retirement security right from an early stage. Specifically, this offering serves as a crucial, disciplined retirement vehicle for cohorts such as gig economy workers, independent freelancers, and small business owners, who often lack access to mandatory corporate retirement schemes. Speaking on the launch, Deep Agrawal, VP and Head of Payments at PhonePe said, “At PhonePe, our vision is to empower every Indian to accelerate their financial progress by unlocking seamless access to financial services. The launch of Tatkal NPS marks a significant milestone in bringing long-term financial planning and retirement security to the masses. By simplifying the process into a seamless, 100% digital journey and partnering with India's most trusted banks under the aegis of PFRDA, we are making regulated retirement planning accessible to the heart of Bharat with absolute confidence, safety, and convenience.” Here’s how PhonePe Users Can Access and Book Tatkal NPS on the PhonePe app: Initiation: Open the PhonePe app and type NPS in the search bar and select the "National Pension Scheme" option Account Setup: Tap 'Start Pension Account Journey' and select your preferred linked bank account. Instant Verification: Authenticate the bank account instantaneously via a secure bank OTP. Final Booking: Enter the initial contribution amount (starting at ₹250) and complete the secure payment via PhonePe UPI to instantly generate your PRAN.

Thomson expands festive TV line-up with new Mini-QD, QLED and Full HD models

E-Commerce

Thomson expands festive TV line-up with new Mini-QD, QLED and Full HD models

The French consumer electronics brand adds Mini-QD, QLED and non-smart models across popular screen sizes, while a Flipkart Big Billion Days lucky draw offers a Tata Punch, a Honda Activa and Thomson TVs to winners. As consumers gear up for the festive season, Thomson, a French consumer electronics brand, has announced an expansion of its smart TV and wash portfolio. The new line-up brings a mix of Mini-QD, QLED and non-smart televisions across popular screen sizes, giving consumers a wider choice across price segments. To add an exciting layer to festive shopping, SPPL has announced a Grand Lucky Draw Contest during Flipkart's Big Billion Days sale. Customers buying eligible Thomson, Blaupunkt and Kodak TVs on Flipkart get a chance to win prizes that include a Tata Punch, a Honda Activa and a range of Thomson smart LED TVs. The contest will run across the first 10 days of the sale and reward 10 winners, with one winner picked each day. The winner is the 100th customer to buy an eligible Thomson, Kodak or Blaupunkt TV on Flipkart with a minimum cart value of ₹8,499. The Tata Punch is the first prize, followed by a Honda Activa on Day 2. The remaining prizes are Thomson LED TVs in screen sizes from 24 inches to 75 inches. Flipkart Big Billion Days 2026 begins on October 9, with early access for select customers from October 8. The brand has also promised deals during the sale, including an additional 10 percent discount on Axis and ICICI Bank cards. New Mini-QD TV brings premium features A key highlight of the festive portfolio is the new Thomson Mini TV, a 55-inch Mini-QD 4K television for consumers seeking an upgraded viewing experience. It features Mini-QD display technology, 1.1 billion colours, 550 nits brightness, HDR10+ and Dolby Vision for enhanced colour reproduction and contrast. Support for 120Hz HSR, VRR and ALLM makes it suitable for sports, action-heavy content and gaming. For sound, the TV has an 80W Dolby Audio stereo box speaker system with four speakers, along with Dolby Atmos support. It has a bezel-less Airslim design and runs on Google TV, with Google Assistant, built-in Chromecast and AirPlay support. A wider line-up across QLED and Full HD Thomson is also expanding its smart TV range with a 65-inch JioTele OS TV. It has a 4K QLED display with 1.1 billion colours, a bezel-less AirSlim design and up to 450 nits brightness. Powered by JioTele OS, it offers 300+ free live TV channels, 300+ JioGames and popular global and regional OTT apps through the Jio Store. Its 48W Dolby Audio stereo speakers, Dolby Digital Plus and dedicated Sports Mode add to the experience. The TV also has dual-band Wi-Fi, Bluetooth 5.0, a voice-enabled multilingual remote, three HDMI ports and two USB ports. The brand is further expanding its Alpha QLED portfolio with a new 50-inch size. It has a bezel-less design, a Full HD QLED display and up to 400 nits brightness. Powered by Coolita 3.0, it gives access to popular streaming apps, live channels and pre-installed games. It also has 40W surround sound, multiple sound modes, and HDMI, USB and Miracast connectivity. In Full HD, Thomson adds 40-inch and 43-inch models with LED displays, A+ Grade panels, 300 nits brightness and a 178-degree viewing angle. Both offer 36W stereo sound with multiple sound modes, plus HDMI, USB, VGA, AV and component connectivity. Energy-efficient performance, digital noise reduction, child lock and timers round out the features.

Data Privacy

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365squared Unveils AI-Powered Voice Fraud Protection

Data Privacy

365squared Unveils AI-Powered Voice Fraud Protection

365squared , a Route Mobile company under Proximus Global, has launched 365callguard , an AI-powered voice fraud protection platform designed to help telecom operators and carriers detect and prevent fraudulent calls before they reach subscribers. Announced on November 3, 2026, the solution addresses escalating voice-based cybercrime, where AI-generated impersonation, social engineering and sophisticated calling techniques are exposing telecom networks to financial losses, regulatory risks and declining customer confidence. 365callguard targets seven major fraud categories: vishing, caller line identification (CLI) spoofing, Wangiri, International Revenue Share Fraud (IRSF), SIM box fraud, flash calls and robocalls. It combines AI models with rule-based intelligence for real-time threat detection. The platform integrates with existing telecom infrastructure, enabling operators to automatically block suspicious calls, modify caller identification or issue subscriber alerts based on network capabilities and predefined security policies. Tonio Ellul, CEO of 365squared , emphasised that traditional fraud detection mechanisms are increasingly inadequate against evolving threats. He highlighted the importance of preventing fraudulent activity before it compromises subscribers or operator revenues. Tushar Agnihotri, CEO of Route Mobile , described communications security as a strategic priority. The launch strengthens Proximus Global's security portfolio, complementing 365smsguard , its AI-powered messaging protection solution. As AI-powered voice cloning and automated scams become increasingly sophisticated, telecom security must evolve from reactive monitoring to proactive prevention. However, effective protection will depend on detection accuracy, minimal false positives, regulatory alignment and seamless integration across voice and messaging networks.

Scale AI Faces Worker Privacy Backlash

Data Privacy

Scale AI Faces Worker Privacy Backlash

The global artificial intelligence industry faces a major privacy challenge as European digital rights organisation noyb has filed five complaints against Scale AI, alleging intrusive surveillance of freelancers working through its Outlier platform. The controversy raises questions about worker rights, digital monitoring and accountability across the AI ecosystem. Filed in France, Italy, the Netherlands and Austria, the complaints allege that Outlier monitors workers' keystrokes, mouse movements and online activities. Noyb also identified 18 third-party trackers affecting French users, raising concerns about excessive data collection, transparency and potential misuse of personal information. Another concern involves biometric identity verification through Persona. Although authentication helps prevent impersonation and fraudulent participation, collecting biometric information introduces significant privacy risks. Under Europe's General Data Protection Regulation (GDPR), biometric data used for unique identification requires additional legal safeguards, strict processing conditions and appropriate security controls. The controversy exposes the hidden human workforce powering artificial intelligence. Thousands of freelancers contribute to data annotation, model evaluation and AI training. However, their dependence on digital platforms creates unequal bargaining power, potentially undermining genuinely voluntary consent when extensive surveillance becomes a condition for accessing work. For Scale AI and its enterprise customers, the implications extend beyond regulatory penalties. Adverse findings could require changes to monitoring practices, identity verification systems and third-party data processing. Technology companies may face increased compliance costs, stronger vendor scrutiny and reputational risks across their global AI supply chains. The case also highlights an emerging contradiction: companies developing intelligent technologies must demonstrate responsible treatment of the humans behind them. Effective AI governance requires data minimisation, transparent consent mechanisms, independent privacy audits and proportionate monitoring. Security objectives cannot automatically justify unrestricted surveillance of workers. Ultimately, these complaints represent allegations awaiting regulatory determination. Nevertheless, they could influence global standards for digital labour protection. The future of trustworthy AI depends not only on secure algorithms and ethical models, but also on protecting the privacy, dignity and fundamental rights of the people building them.

Cloud Computing

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Neoclouds at a Crossroads: Boom or Bust?

Cloud Computing

Neoclouds at a Crossroads: Boom or Bust?

The global neocloud industry faces a defining moment as Elon Musk warns that hundreds of AI infrastructure providers could collapse or consolidate under mounting financial pressure. Neocloud companies have emerged as specialised GPU infrastructure providers, offering high-performance computing capacity to enterprises, AI developers and hyperscalers seeking alternatives to traditional cloud platforms. According to an industry funding analysis, 30 neocloud companies raised approximately $69 billion between January and October 2026, reflecting extraordinary investor enthusiasm for AI infrastructure. However, only 31% reportedly came through equity financing. The remaining capital relied heavily on debt, convertible instruments and loans, exposing companies to substantial repayment obligations. Key Highlights Musk's warning: Hundreds of neocloud operators could face consolidation or failure. $69 billion funding boom: Reported 2026 financing reveals heavy dependence on debt. GPU economics under pressure: Depreciation, power costs and utilisation threaten profitability. Sovereign AI opportunity: India could benefit from secure, locally hosted AI infrastructure. Survival of the strongest: Long-term contracts, financial discipline and differentiated services will determine industry leaders. Musk's warning that more than 200 neocloud providers could face severe consolidation highlights growing concerns about excessive borrowing, declining GPU values and uncertain long-term profitability. Companies including Nebius, CoreWeave, IREN and Nscale have attracted billions in financing, demonstrating strong market demand but also raising questions about capital concentration and infrastructure sustainability. The fundamental challenge lies in balancing expensive GPU investments against utilisation rates, electricity costs, hardware depreciation and rapidly evolving AI architectures. Revenue growth alone cannot guarantee financial resilience. Meanwhile, hyperscalers are expanding proprietary AI infrastructure, intensifying competition. Smaller neocloud operators must differentiate through specialised workloads, competitive pricing, sovereign hosting and enterprise-grade security. For India and emerging economies, the opportunity remains significant. Sovereign AI infrastructure, domestic data residency and affordable GPU access could strengthen national AI ecosystems while reducing dependence on foreign hyperscalers. The future of neoclouds will favour financially disciplined operators with predictable contracts, efficient infrastructure and differentiated services. Musk's warning signals not necessarily the collapse of AI computing demand, but a market correction separating sustainable infrastructure businesses from debt-driven speculation.

Trademark Global Improves Customer Journeys with Genesys Cloud Agentic Virtual Agent

Cloud Computing

Trademark Global Improves Customer Journeys with Genesys Cloud Agentic Virtual Agent

Genesys announced that Trademark Global, an eCommerce company offering products across multiple categories, is using Genesys Cloud Agentic Virtual Agent (AVA) to deliver more connected experiences across its brands, retailers and channels. AVA can handle needs from start to finish and take action on a shopper’s behalf, simplifying service from product discovery and purchase through post-sale support. With more seamless journeys and faster resolutions, Trademark Global is improving customer experience while creating new opportunities for business growth. Trademark Global offers over 8,000 products — including Squatty Potty — through major retailers including Amazon, Walmart, Target and Wayfair. Customers can discover a product in one place, buy it somewhere else and later turn directly to Trademark Global for help. AVA helps bridge those experiences, from guiding people through product options and personalised recommendations to providing post-purchase service. Since using agentic AI to help customers discover the right products, Trademark Global has seen an 111% increase in referral code usage, creating more opportunities to drive purchases. “Every interaction is a chance to make things easier for the customer and build a stronger relationship,” said Jason Sustar, chief operating officer at Trademark Global. “AI helps us take care of more of those everyday needs, while giving our employees more time to focus on where they can make a difference. When you get that balance right, customer experience becomes a real opportunity to grow the business.” The Trademark Global AVA helps customers check on orders, troubleshoot a product or file a warranty claim. Rather than simply answering questions, the agent can gather the information it needs and take action to help resolve the customer’s request. Today, 42% of interactions handled by the agent are completed without employee assistance, and it has achieved a 91% success rate with warranty claims. If a customer needs additional help, AVA passes along the context it has gathered so an employee can pick up where it left off. Genesys Cloud Agent Copilot then provides relevant information and AI-generated guidance, helping employees resolve needs without asking customers to repeat themselves. Together, these capabilities allow AI to handle more routine work while Trademark Global employees focus on the conversations where their expertise and empathy matter most. “The real opportunity with agentic AI isn’t simply to automate more interactions. It’s to understand the customer’s context and intent, take action and deliver the right outcome,” said Tony Bates, chairman and CEO of Genesys . “Trademark Global is demonstrating how that shift can turn individual touch points into more connected customer experiences that strengthen relationships and create measurable business value.” Looking ahead, Trademark Global plans to scale its use of agentic AI across more of its business. AVA is currently deployed across three of its primary brands, with plans to expand to another 12.

Mahadev Betting Scam: ₹6,000-Crore Racket Under Scrutiny

Gaming

Mahadev Betting Scam: ₹6,000-Crore Racket Under Scrutiny

The reported extradition of Sourabh Chandrakar , alleged mastermind of the Mahadev Online Book betting syndicate, from Oman to India marks a significant development in the investigation into one of India's largest suspected illegal betting operations. Following his detention under an Interpol Red Notice, Chandrakar is expected to face judicial proceedings in Chhattisgarh. Originating in Bhilai, Chhattisgarh, the alleged betting empire was reportedly established by Chandrakar and Ravi Uppal. Investigators believe the operation expanded rapidly around 2019–20, with Dubai emerging as its operational hub. The network allegedly facilitated illegal betting on cricket, football, tennis, poker and other online gambling activities. The syndicate reportedly operated through an extensive franchise-based network, involving multiple betting panels, agents and intermediaries. Customers were recruited across India, while betting proceeds allegedly moved through mule bank accounts, fragmented transactions and informal financial channels designed to conceal their origins and beneficiaries. Key Highlights Major Extradition: Alleged Mahadev betting mastermind brought back from Oman. ₹6,000-Crore Investigation: Authorities examine suspected illegal betting proceeds. Global Money Trail: Mule accounts, hawala and cross-border transactions under scrutiny. Corruption Allegations: Investigators probe suspected protection payments to officials. Cybercrime Warning: Stronger financial surveillance and international cooperation are critical. Investigating agencies have also alleged that substantial payments were made to public officials in exchange for protection from enforcement action. The CBI investigation involves allegations of criminal conspiracy, cheating, forgery and corruption, while the Enforcement Directorate is separately examining suspected money laundering and assets allegedly connected to unlawful proceeds. The case highlights the growing sophistication of cyber-enabled financial crime, where digital platforms, cross-border operations and opaque payment networks can complicate investigations. Chandrakar's return could help investigators reconstruct financial trails, examine digital evidence, identify beneficiaries and establish whether regulatory or institutional failures enabled the alleged operation. Beyond the extradition, the larger challenge lies in dismantling the financial infrastructure supporting illegal betting networks. Stronger transaction monitoring, international intelligence-sharing, mule-account detection and coordinated enforcement are essential. Ultimately, the prosecution must establish guilt through admissible evidence, as allegations, arrest and extradition do not constitute a conviction.

Krafton Doubles Down on India Beyond Gaming

Gaming

Krafton Doubles Down on India Beyond Gaming

Krafton has committed another $250 million toward investments in India, extending well beyond gaming as the South Korean firm behind Battlegrounds Mobile India (BGMI) chases opportunities across the country's wider technology and digital ecosystem. The pledge, confirmed on September 4, 2026, brings Krafton's total direct India investment to roughly $500 million. The announcement came alongside a meeting between Krafton Chairman Chang Byung-gyu and Indian Prime Minister Narendra Modi, where the two discussed deeper gaming and technology collaboration. The fresh capital will be deployed over three to four years, separate from Krafton's existing $433.5 million India-focused venture growth fund built with partners Naver and Mirae Asset. This round shifts focus. Rather than gaming alone, the money will target artificial intelligence, robotics and deep tech startups, part of a deliberate push to build a sustainable secondary revenue stream beyond BGMI, which remains Krafton's dominant India franchise. The company has already backed around 18 companies in India, including four to five gaming studios, with stakes in Nodwin Gaming, Loco, Pratilipi, Kuku FM and One Impression. BGMI's own history explains why diversification matters to Krafton. After India banned PUBG Mobile in 2020 amid tensions with China, Krafton relaunched a localized version as BGMI in 2021, routing infrastructure through Microsoft Azure instead of Tencent. The game was banned again in 2022, returned on a trial basis in 2023, and has since crossed 260 million downloads; a lighter version, BGMI Lite, is planned by the end of 2026. Krafton is also building local capacity beyond capital, launching the KIGI Academy to train game development and software engineering talent, and recently acquiring Pune-based Nautilus Mobile, maker of Real Cricket. The strategy reflects India's scale: over 700 million smartphone users and a billion internet subscribers make it central to Krafton's global growth plans. But the company's India business still leans heavily on BGMI, a franchise with a track record of regulatory disruption, meaning the pivot into AI, robotics and deep tech carries a different, largely untested risk profile for the firm.

Security & Surveillance

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How the right retail audio system transforms in-store shopping experience

Security & Surveillance

How the right retail audio system transforms in-store shopping experience

If you walk into many of today’s more thriving retail stores, you'll notice something beyond the visual merchandising and curated displays: the stores sound intentional. You’ll hear music that is warm, present, and at the right level. The store will feel like somewhere worth spending time. As a result, you will slow down and stay longer. This is no accident. Retail audio has quietly become one of the most powerful — yet most underestimated — tools of shaping the retail experience. Physical retail is under more pressure than ever. When shoppers can buy almost anything online in seconds, the store itself has to offer something a screen cannot. Often, that comes down to experience. How the space looks, how it feels and, increasingly, how it sounds. Audio is the one element that immerses shoppers from the moment they walk in, to the moment they leave. When a premium retail environment has poor audio execution, it creates an immediate psychological friction known as sensory incongruence. Shoppers instinctively detect this friction even if they cannot consciously pinpoint why they feel uncomfortable. The effect is real and measurable. Research from Neuro-Insight has shown that when a brand’s message is delivered in a high-quality audio environment, positive sentiment – how much people like a brand – increases by 66%, whilst brand memory increases by 24%. Background music also masks noise from heating, ventilation and air conditioning (HVAC) systems or busy crowds, making the space feel cleaner and more premium. Most retailers already sense that audio matters. The harder question is: why does the music in so many stores still fall short? The equipment is usually the problem In many cases, the problem is caused by the sound systems used in-store. In particular, speakers that weren't designed for background music – such as consumer-grade Bluetooth devices, or fragmented analog systems that deliver inconsistent sound quality across different zones – tend to create all sorts of different problems: • Uneven coverage: Sound may be too loud by the entrance, yet inaudible at the back of the store. Shoppers in dead zones will, naturally, miss promotions entirely. • No zone control: In some stores, every part of the shop gets the same music at the same volume. There's no way to match the feel of different departments or adjust for different times of day. • Sound that fatigues: Speakers tuned for clear voice announcements don't always handle music well. After a few hours, the sound feels tiring rather than welcoming — for staff as much as for shoppers. • Hard to expand: Adding a speaker to a new section means new cable runs, downtime, and technical compatibility headaches. For multi-location retail chains, achieving consistent audio quality across dozens of stores is a real challenge. • Aesthetics that break the brand: A bulky speaker unit on the ceiling can undermine the interior design investment a brand has made. This is where purpose-built retail audio solutions make a real difference. And increasingly, those solutions run on IP networks. What a network audio system does for a retail store A modern retail store audio system runs on the same IP network that carries a store's POS terminals, security cameras, and Wi-Fi. In a retail context, this single infrastructure handles three distinct jobs: • Background music, managed by zone: Different zones — entrance, apparel, grocery, checkout — can play different content at different volumes, scheduled to shift throughout the day. Morning opening, busy lunchtime rush, quieter late-afternoon browsing … the audio adapts to the rhythm of the store. • Announcements that fit the experience: When a staff call or promotion goes out, it doesn't cut through the music harshly. Instead, the system lowers the music, delivers the message clearly, then brings the music back. The experience stays smooth. • Emergency alerts, built in: The same speakers used for background music can broadcast emergency announcements. In a fire or evacuation, the system overrides everything with a clear, store-wide alert — no separate emergency system needed. In many markets, this kind of integrated setup is a compliance requirement for large retail spaces. This is precisely the system that professional AV integrators and forward-thinking retailers are adopting as their standard for background audio for retail stores. How MegaKywi brought this to life MegaKywi is one of Ecuador's leading home and personal care retailers, operating large-format stores that serve thousands of shoppers daily. When they decided to upgrade their in-store audio, the goal was straightforward: better atmosphere, clearer communication. They have used Hikvision's IP audio system across the entire store. Network Column Speaker (DS-QAZ14A2G1) and Network Cabinet Speaker (DS-QAZ1120G1R-B) have been deployed across high-traffic areas, aisles, checkout zones, and customer service points. The column speakers deliver controlled, directional sound across large open floors, whilst the cabinet speakers blend into walls and ceilings with a low-profile design that keeps the focus on the shopping experience, not the equipment. The result is seamless background music and clear announcements throughout the store, all managed through a single connected system that MegaKywi's team can update remotely. Hikvision commercial audio products: built for retail background music The MegaKywi project shows what Hikvision's Commercial Audio range is designed to do. At the heart of the system is the Network Amplifier — the component that brings all the network capabilities described above to life. Paired with the mobile app, it enables remote management of volume, routing, and DSP (Digital Signal Processor) settings per zone — all from a phone. The commercial speakers in the range are designed to work alongside this network infrastructure. Three things make them a strong fit for retail: • Sound that works in a real store: A speaker that performs beautifully in a showroom doesn't always perform well in a live store. Hard floors, high ceilings, parallel shelving, and crowd noise all reshape what listeners hear. Hikvision's commercial speakers are tuned specifically to provide background music in exactly these kinds of challenging spaces: balanced across the frequency range, and comfortable to listen to for hours. • Designed to disappear into the space: Good retail design shouldn't be interrupted by the hardware delivering the music. Hikvision's commercial speakers are built with clean lines, quality finishes, and adjustable mounting angles — so they blend into the ceiling or wall rather than drawing attention to themselves. • A configuration for every zone : Different spaces need different speaker setups. The Hikvision commercial range covers ceiling mounts (for standard suspended ceiling installations), pendants (for high-ceiling spaces like warehouse-format or feature zones), and wall mounts (for aisles, fitting rooms, and service areas). Having all these options within a single product ecosystem simplifies procurement and ensures consistent audio quality whether you're fitting out one store or standardizing across a regional chain. The right equipment makes the music work For any retailer thinking seriously about optimizing the in-store experience for their customers, the work starts not with the playlist, but with the audio system delivering it. Upgrading to purpose-built commercial audio hardware is the first step that makes everything else possible — consistent coverage, natural sound, and a comfortable atmosphere that shoppers can feel. Even if they can't explain it.

PRAMA’s Advanced Traffic Management Solutions (ATMS) tailored Specifically for Indian Scenarios

Security & Surveillance

PRAMA’s Advanced Traffic Management Solutions (ATMS) tailored Specifically for Indian Scenarios

PRAMA has developed an indigenous, "Made-in-India" suite of video security and Advanced Traffic Management Solutions (ATMS) tailored specifically for Indian roadways, highways, and toll plazas. Built around Artificial Intelligence (AI) analytics, PRAMA's advanced solution focuses on reducing congestion, improving incident response times, tracking fleet movement, and securing critical transport infrastructure. Modern toll plazas face complex operational hurdles that lead to traffic delays, revenue loss, and safety concerns. Despite the widespread adoption of electronic tolling systems, operators still face infrastructure bottlenecks, technical glitches, and driver non-compliance. The primary challenges at toll plazas are categorised into four core operational areas: Traffic Congestion & Throughput Bottlenecks Inconsistent Tag Read Times: Dirt, poor placement, or damaged tags slow scanning, causing unexpected lane stops that should run nonstop. Mixed Traffic Speeds: The convergence of heavy commercial trucks and light passenger vehicles at toll approaches creates volatile speed differentials and lane confusion. Peak Hour Overflows: Holiday travel and daily commute surges frequently exceed the maximum design capacity of physical toll lanes, spilling traffic back onto highways. Leakage & Revenue Auditing Tailgating (Vehicle Shadowing): Unscrupulous drivers drive bumper-to-bumper behind a legitimate vehicle to pass through the barrier before it closes, avoiding payment. Vehicle Misclassification: Intentionally registering or attempting to pass a heavy multi-axle truck off as a lighter vehicle to exploit cheaper toll tariffs. Non-Tag or Blacklisted Transits: Managing out-of-province vehicles, blocked accounts with negative balances, or cars completely lacking digital toll tags requires costly manual enforcement. Equipment & Infrastructure Vulnerabilities Harsh Environmental Wear: Outdoor toll hardware is constantly exposed to extreme heat, heavy monsoon rain, thick dust, and heavy vehicle vibrations, accelerating component failure. Power & Network Disruption: Any loss of stable internet connectivity or local power grid failure can freeze central transaction processing, crippling automated operations. Integration Fragmentation: Disconnects between older legacy weigh-in-motion scales, boom barriers, and newer AI cameras create lag times that slow down transaction validation. Safety & Security Risks Lane-Changing Collisions: Erratic, last-second lane changes by drivers looking for shorter queues or cash-handling lanes cause frequent minor accidents. Enforcement Staff Hazards: Toll plaza employees who step into active lanes to address driver issues face a high risk of injury from oncoming vehicles. PRAMA's dedicated tolling and highway infrastructure systems are designed to automate detection and streamline enforcement: Automatic Number Plate Recognition (ANPR): Utilises Smart ANPR Box Cameras to accurately capture licence plates, helping authorities log transits, track vehicle data, and prevent toll evasion. Incident Detection & Evidence Collection: Deploys AI-enabled analytics to immediately flag accidents, stalled vehicles, and traffic violations, generating reliable video evidence for highway control rooms. Overweight Vehicle Tracking: Integrates visual alerts with weight monitoring systems to identify commercial trucks that exceed legally allowed cargo limits. PRAMA's Advanced Traffic Management Solutions (ATMS) focuses on improving urban mobility and driver safety through real-time, hardware-driven data collection: Mobile Enforcement Systems: Integrate body-worn cameras and mobile police security systems into a central Command-and-Control platform, enabling flexible law enforcement on the move. The entire ATMS ecosystem relies on a robust foundational line of proprietary hardware and software: Ranginview IP Cameras: High-performance cameras that capture sharp, full-colour, 24/7 video even in extreme low-light or nighttime conditions. AI-Sense Technology & FRT: Advanced Artificial Intelligence capabilities including Facial Recognition Terminals (FRT) and smart motion sensors to categorise threats. PRAMA Video Management Software (VMS): A unified central command suite that monitors live streams, aggregates video data, manages network/transmission equipment, and triggers automated emergency responses. PRAMA's ATMS integrates traffic monitoring, AI analytics, incident detection, ANPR, speed enforcement, vehicle classification, and driver behaviour analytics through a centralised management platform. It has a tagline 'Made for India, Made by India and Made in India'. PRAMA products and solutions are indigenously manufactured in India with the help of dedicated Indian R&D teams. They are specifically designed for Indian road environments. These solutions support mixed traffic conditions, diverse vehicle types, and smart city initiatives.

Cyber Crime

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Fridge Cyberattacks Expose IoT Security Gaps

Cyber Crime

Fridge Cyberattacks Expose IoT Security Gaps

A wave of cyberattacks targeting supermarket refrigeration systems across Europe has exposed alarming vulnerabilities in internet-connected devices, demonstrating how digital intrusions can trigger physical disruption and financial losses. Following widespread attacks in France during October, fresh incidents on November 2 affected retailers across Belgium, Luxembourg, Sweden, Ireland and other European countries. Hackers reportedly manipulated refrigeration controls, causing temperatures to rise dramatically, spoiling perishable goods and forcing supermarkets to discard substantial quantities of food. In France, earlier attacks disrupted hundreds of supermarkets, including Carrefour and Intermarché, with some refrigeration units reportedly reaching temperatures approaching 50 degrees Celsius. Investigations identified weaknesses involving internet-exposed industrial controllers, outdated firmware and inadequate authentication, highlighting persistent failures in basic cybersecurity practices. Experts warned that refrigeration systems, traditionally isolated from external networks, have become vulnerable through remote monitoring platforms and internet-connected maintenance interfaces. The threat extends beyond supermarkets. Smart refrigerators, surveillance cameras, thermostats, connected vehicles and industrial equipment increasingly expose organisations and households to cybercriminal exploitation. Compromised devices can enable attackers to manipulate operations, steal sensitive information or potentially gain access to interconnected networks, creating risks far beyond the original entry point. The incidents also expose weaknesses in operational technology security. Manufacturers and enterprises must prioritise firmware updates, network segmentation, secure remote access, device authentication and continuous vulnerability monitoring. The larger warning is that cyberattacks no longer threaten only digital information; they can disrupt physical infrastructure and essential services. As IoT adoption accelerates, cybersecurity must become fundamental to product design, deployment and lifecycle management. Without stronger safeguards, connected convenience could become a gateway to widespread operational sabotage.

Polymarket Hit by $2.7 Million Script Hijack

Cyber Crime

Polymarket Hit by $2.7 Million Script Hijack

Prediction market platform Polymarket reportedly suffered a sophisticated cyberattack on October 29, with hackers allegedly stealing approximately $2.7 million from traders. The incident highlights how compromised third-party website components can expose digital assets, even when users believe their accounts and transactions are secure. The attackers reportedly replaced a legitimate DebugBear website performance-monitoring script with malicious JavaScript. Because the compromised code was loaded through Polymarket's website, it could execute within users' browsing sessions, creating an opportunity to manipulate trading activity without directly compromising the underlying blockchain. According to the reported attack mechanism, the malicious script targeted traders who were already signed in. It allegedly initiated unauthorised sales of their market positions and redirected available funds to attacker-controlled wallets, demonstrating how browser-level compromise can undermine transaction security. The incident exposes a critical weakness in modern financial platforms: reliance on external software dependencies. Analytics tools, monitoring scripts and third-party integrations can become attractive supply-chain attack vectors when their integrity is compromised or insufficiently controlled. For prediction markets and decentralised finance platforms, the implications extend beyond immediate financial losses. Users may lose confidence when authenticated sessions can be exploited to execute transactions without their informed approval. Blockchain transparency alone cannot prevent malicious instructions originating from compromised applications. The attack also raises questions about transaction authorisation, script integrity, third-party risk management and real-time anomaly detection. Stronger controls should include restrictive content security policies, independent transaction confirmation, dependency monitoring, wallet permission limits and rapid containment of suspicious activity. The larger lesson is that cybersecurity must extend beyond protecting wallets and smart contracts. Financial platforms must continuously verify the integrity of their websites, software supply chains and transaction workflows. Otherwise, trusted digital interfaces can become gateways for financial theft, even when the underlying blockchain remains uncompromised.

Best Notebook Brands for SMEs Sector in India
Best Notebook Brands for Enterprises Sector in India