X to Add Stock and Crypto Trading

X is preparing to move deeper into financial services, with plans to let users trade stocks and cryptocurrencies directly from their timelines. The feature, described by head of product Nikita Bier, will introduce “Smart Cashtags,” interactive ticker labels that allow buying and selling without leaving the app.

The rollout is expected within weeks. By tapping a symbol in a post, users could view market data and execute trades, effectively blending social conversation with real-time investing.

Owner Elon Musk has long pushed to transform the platform into an all-encompassing digital utility. He recently said internal testing is underway for X-Money, the company’s in-house payments system, with an external beta likely within a couple of months.

Musk’s ambition goes far beyond peer-to-peer transfers. In earlier remarks to employees, he framed payments as covering a user’s entire financial life—transactions, savings, and even securities—arguing that such integration could eventually reduce the need for traditional banking relationships.

If delivered, trading and payments would mark a dramatic expansion of X’s role, positioning it at the intersection of social media, fintech and digital identity. The move also intensifies competition with brokerage apps, crypto exchanges and payment platforms already fighting for user engagement.

For X, finance may become the engine that converts attention into transactions.