Samsung introduces Bespoke AI appliance line-up in India, prices begin at ₹24,500

To ensure security and inclusivity, all appliances come equipped with Samsung Knox for data protection and offer accessibility features like voice control, screen readers, and adjustable font sizes for enhanced ease of use

Samsung has introduced its 2025 Bespoke AI home appliance range in India, aiming to redefine smart living through advanced automation, energy efficiency, and enhanced connectivity. The latest line-up includes AI-powered washing machines, refrigerators, and air conditioners, all integrated with Samsung’s SmartThings platform and featuring voice control, intelligent automation, and smart home security features.

Leading the portfolio is the Bespoke AI Laundry Combo, an all-in-one washer and dryer designed for modern households. This smart appliance uses sensors to detect laundry weight, fabric type, and soil levels, automatically adjusting the water, detergent, and cycle duration accordingly. It also features heat pump drying technology, which reduces energy consumption by up to 75%, and a 7-inch touch screen that provides real-time updates, energy stats, and control of other connected Samsung devices. The Super Speed cycle can complete a full wash-and-dry cycle in just 98 minutes.

Samsung is also bringing AI features to its refrigerators and air conditioners. The new Bespoke AI Refrigerator includes an internal camera that identifies up to 37 fresh food items and 50 packaged products, monitors expiry dates, and recommends recipes. A 9-inch touchscreen on the door allows users to manage groceries, household schedules, and connected devices.

The Bespoke AI WindFree Air Conditioner offers a no-draft cooling experience using micro-holes to disperse air gently. It learns user preferences and room conditions to optimize cooling, while the AI Energy Mode can save up to 30% in energy consumption.

The Bespoke AI Top Load Washer (8kg model) is another addition, equipped with fabric sensors that tailor water levels and wash settings to each load, delivering improved fabric care and resource savings.

To ensure security and inclusivity, all appliances feature Samsung Knox for data protection and include accessibility options such as voice control, screen readers, and adjustable font sizes for ease of use.

Pricing and Availability:

The 2025 Bespoke AI range is available through Samsung’s official website, brand stores, and major retail outlets across India.

·       Bespoke AI Laundry Combo: ₹3,19,000

·       Bespoke AI WindFree AC: Starting at ₹36,000

·       Bespoke AI Double Door Refrigerator: Starting at ₹44,000

·       Bespoke AI Top Load Washer (8kg): Starting at ₹24,500

·       Bespoke AI French Door Refrigerator: Available from July

Samsung’s latest line-up reflects a strong push toward connected, efficient, and intuitive living.