Affle has announced that it has secured over INR 50 crores investment from D2 COMMUNICATIONS (D2C). The two companies had entered into strategic alliance, backed with a token investment from D2C earlier this year. D2C is a subsidiary of NTT DOCOMO, INC. in joint venture with DENTSU INC in Japan.
Anuj Khanna Sohum, Chairman, Affle Group of Companies, said, "We are delighted to announce the deepening of our relationship with D2C, one of the most experienced & successful mobile advertising companies in the world. There are perfect synergies in our respective visions of being globally prevalent mobile media companies with great products which benefit consumers and ad industry alike. With our greater strategic association we plan to significantly further Affle’s product portfolio and traction to deliver greater value to our users and mobile media partners globally."
Takayuki Hoshuyama, CEO, D2 COMMUNICATIONS, said, "Our partnership with Affle brought us immediate results; truncating the learning graph for the markets we have wanted to enter. We have been very impressed with the significant growth Affle has had over the last few years and value Affle's deep knowledge of mobile consumer behaviour, relationships with large telecom companies and advertisers. We believe that developing Asian markets have huge untapped potential for mobile advertising and are confident that our experience from Japan would help Affle become the dominant mobile advertising player in these mobile-first markets."
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