AMD expands global partner network with new training, certification, and co-marketing tools

The program offers tiered benefits—from Silver to Platinum—providing all partners with core sales and technical support, while advanced tiers get exclusive co-marketing, strategic initiatives, and certification through AMD Arena, webinars, newsletters, and a seller toolkit, enabling OEMs and VARs to integrate AMD solutions with client deployments

In a move aimed at deepening its global partner ecosystem, AMD has unveiled a revamped AMD Partner Network (APN) that provides expanded training, certification, and co-marketing resources to OEMs, value-added resellers (VARs), distributors, and national solution providers.

The program, structured across multiple membership tiers—including Silver, Gold, and Platinum—offers scalable benefits to suit the needs of different types of partners. All members will receive foundational sales and technical resources, while higher-tier members gain access to exclusive initiatives, co-branded marketing opportunities, and strategic support.

Through the APN Training Certification, partners can complete curated learning paths and earn shareable certificates and LinkedIn badges, helping professionals demonstrate their expertise in AMD technologies. Educational tools include the AMD Arena training platform, Meet the Experts webinars, partner newsletters, and a comprehensive seller toolkit tailored to various buyer profiles.

Focus on enablement and integration

OEM partners will be able to integrate AMD assets into their own customer engagement strategies, while VARs and solution providers can leverage deep client relationships and custom deployments across enterprise environments and data centers.

As part of its broader commitment, AMD announced a 40% year-on-year increase in channel investment and engagement with over 520 partners across its client, cloud, and server portfolios.

The initiative comes amid sustained momentum for AMD, following the success of its Ryzen, EPYC, and Threadripper CPUs. The updated partner strategy aims to extend the benefits of hardware-software co-development to the broader commercial ecosystem.

“This program is more than just a benefits portal,” AMD said in a statement. “It’s a commitment to building a stronger, more collaborative future for the computing industry.”

Partners can access the full suite of tools and training at the AMD Partner Network portal.