Antonio Lucio to quit FaceBook as the CMO

Facebook's Chief Marketing Officer (CMO) Antonio Lucio announced his decision of leaving the company, ending an association of two years. He said, “I have decided to dedicate 100% of my time to diversity, inclusion and equity in the marketing and advertising industries”. Lucio, who joined Facebook after a stint as CMO of HP, said his last day on the job would be September 18.

Lucio joined the company on August 2018 after a stint as CMO of HP Inc., and before that he held the top marketing job at Visa Inc. In his short time at Facebook, Lucio oversaw one of the company’s most notable marketing efforts -- a rebranding that included adding Facebook’s name to its other globally known products, including Instagram and WhatsApp. The move supported a broader company effort to bring Facebook’s apps closer together, technically and in users’ minds.

Lucio, who reported to Chief Product Officer Chris Cox, defended Facebook’s executive team, which has been under near-constant scrutiny for various privacy and content issues the past few years. He also wrote in his post, “This is a remarkable group of leaders, sometimes misunderstood by the external world, but deeply caring and committed to ensuring these platforms have a positive impact on the world.”