India’s online festive season sales kicked off on August 6 with a host of Chinese smartphone launches. This shattered the efforts of so much protest against made in China products for months.
Amazon’s Prime Day sale, which is a two-day event this year, and Flipkart’s Big Saving Days, which will end on August 10, are the first in a series of annual online festive season sales in India. Redmi was the most prominently displayed brand across Amazon India and Flipkart, the two leading e-commerce platforms in India. Meanwhile, brands owned by Dongguan-based BBK Electronics Corporation - realme, Oppo, Vivo, OnePlus, and iQOO - were also in the limelight.
Indians have been smashing and junking phones and toys made by Chinese companies, and even vandalising storefronts of brands like Oppo and Vivo. Amid these calls to #BoycottChina, the Narendra Modi government has also banned 59 Chinese apps and their clones since June 29. Despite all the uproar, Chinese smartphone sales have held on steadfast. OnePlus 8 Pro, which was launched in India on June 18, was sold out within minutes. An Indian smartphone ecosystem without Chinese brands is almost unforeseeable at this point in time
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