Firework inks partnership with Xiaomi to power Mi Videos

Short video network Firework confirmed its partnership with Xiaomi.

Firework’s catalogue of short thirty second stories across 38 categories will now be available to the users of Mi Video which is available on Xiaomi smartphones.

Xiaomi’s operating system built on the Android system, MIUI, is among the most popular custom Android ROM with 291 million active monthly users worldwide and Mi Video has a large daily user base across major markets like India, Indonesia and Russia.

“The alliance with Xiaomi is yet another game changing development in the short video space and is in line with our strategy to be present at destinations that already have a massive captive audience said ,” Firework India Head of Partnerships and Growth, Sudarshan Kadam in a statement.

“We are thrilled with this collaboration and the prospect of addressing a premium audience that are Xiaomi phone users,” he continued.

“Our philosophy of providing brand safe content ensures that the users get enlightened and entertained with our curated content. As we build our network, we are sure this alliance will benefit the entire short video ecosystem on our platform,” Kadam concluded.