Google buys Actifio

Google Cloud has taken over the data management company - Actifio for an undisclosed amount. Actifio allows its users to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios like development and test.

This acquisition will strengthen Google Cloud's commitment to helping enterprises protect workloads on-premises and in the cloud.

"We're excited to join Google Cloud and build on the success we've had as partners over the past four years," said Ash Ashutosh, CEO at Actifio.

"Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries," he said in a statement on Wednesday.

The business continuity solutions of Actifio will help Google Cloud customers to prevent data loss and downtime due to external threats, network failures, human errors and other disruptions.

"The market for backup and DR services is large and growing, as enterprise customers focus more attention on protecting the value of their data as they accelerate their digital transformations," said Matt Eastwood, Senior Vice President of Infrastructure Research at IDC.

"We think it is a positive move for Google Cloud to increase their focus in this area."