Google has lost a major antitrust case after a judge found it illegally built 'monopoly power' to control online advertising. The ruling marked a significant victory for online news publishers. The decision vindicates dozens of companies that were disadvantaged by Google's practices worldwide. The case went on to prove that the tech giant promotes anti-competitive practices in two key markets - the publisher ad server and ad exchange markets for open-web display advertising.
This decision follows a previous ruling in August 2024, where Google was found to have illegally monopolized the search and text advertising markets.
Both cases are part of a broader effort by the U.S. Department of Justice to address antitrust concerns in the tech industry. The current ruling could lead to significant changes in Google's advertising business, including potential divestitures and structural reforms.
Google has announced plans to appeal the decision concerning publisher tools, asserting that publishers choose Google for its effective and affordable services. The ruling paves the way for a second trial to explore remedies, potentially including breaking up Alphabet, Google's parent company.
In the wake of the ruling, Alphabet Inc. experienced a decline in stock value. As of April 21, 2025, the share price stood at $151.16, reflecting a decrease of 1.36% from the previous close.
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