Google is updating its Search interface to give users more control over how ads are displayed. From now on, paid results will be grouped under a single, prominent “Sponsored results” label, and a “Hide sponsored results” button lets users collapse that ad section with one tap.
The collapse button sits at the bottom of the ad section—and you’ll first have to scroll past the sponsored links before accessing it. Once hidden, the section remains collapsed until you re-enable it.
What This Means for Users & Advertisers
● Cleaner browsing experience: Users who prefer organic links can instantly clear the view of ads.
● Ad visibility trade-off: Since the “Hide” control appears only after scrolling, ads still get initial screen time.
● Label clarity: The unified “Sponsored” label stays visible while scrolling, creating a clear distinction between paid and organic content.
● No change in ad volume: Google assures that the number of ads and their sizes remain unchanged.
It’s a user-friendly tweak aimed at transparency—and likely a move to balance ad revenue with better experience. But for power users wanting to banish ads altogether, traditional ad blockers or alternate search engines still remain more effective.
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