Hikvision commited to serve Customers 24x7
2014-08-22
MD & CEO, Prama Hikvision India
The year 2014 seems to be a great year for video surveillance. Despite the slowdown in Indian economic growth, spending on video surveillance equipment has remained resilient with the Indian market forecast to see a double-digit growth in 2014. With ever-expanding technological advancements, video surveillance has dramatically evolved. IP video has undeniably changed the direction of security camera technology by giving end users the freedom to view their live video feed from smartphones and other handheld devices. Analyzing the video surveillance market scenario in India, it is found that there is a set of industry players which are growing systematically and regularly. Hikvision is one of those leaders, which has developed a reputation as a visionary company with a commitment to developing technologies that enhance multiple aspects of people's lives. For the third consecutive year, Hikvision has been ranked as one of the leading CCTV and Video Surveillance Equipment providers in 2013 with a dominant 10.9% market share. Sharing his views regarding company’s achievements, Ashish P Dhakan, MD & CEO, Prama Hikvision India says, “This outstanding performance has proved Hikvision’s continuing dedication to innovation and excellence in all aspects of video surveillance products. It’s also evidence of the success of Hikvision’s marketing strategy and in-depth local customer services.”
Hikvision’s Core Competitiveness…
Hikvision's main competitiveness are product innovation and cost optimization, which support the company in providing quality products plus a reasonable price. Both factors also make the company achieve good gross margin continuously since establishment.
Hikvision has been dedicated to security industry for over 12 years. Its thorough understanding of the industry and continuous R&D investment is helping the company to maintain product innovation and technology leadership in global security market.
Hikvision’s R&D Investment…
Several major factors contributing to Hikvision's success are its previous OEM experience with some well-known global companies, which pushed Hikvision to strengthen its product development capability, as well as strictly focus on its quality control and production process. The company's high penetration in its domestic market provides Hikvision with a clear direction of product innovation.
Over these years, Hikvision's R&D, and quality and process control have achieved international standards.
Quality Control…
Hikvision has developed a comprehensive and strict management system in process. In Hikvision, the quality control department is independent from R&D and production department. These three departments are positioned equally to complement and evaluate each other.
Quality control, a complete system from R&D design, manufacturing to service, is categorized into reliability verification, test, process control, productivities, and after-sales service. Hikvision is able to provide further assurance for customers -- Design Quality Assurance (DQA) and Manufacturing Quality Assurance (MQA).
Hikvision’s plans for India market
Ashish P Dhakan shares, “Video surveillance market is in Nascent stage, we could be able to foresee potential growth in India market in sectors including Government, Educational, Hospitality, Healthcare, Industries etc.” Hikvision’s motto is to serve its customers 24x7. Hikvision recently launched Technical training program in more than 45 cities across India wherein company’s technical experts are trying to inculcate latest technologies to its valuable channel partners.
satinder@varindia.com
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