HP rebrands its consumer and commercial PC portfolio

In a bid to streamline its product offerings, HP has announced the rebranding of its consumer and commercial PC portfolios. Following the rebranding initiative, HP's consumer PC lineup will now come with a single prefix, "Omni," which means that all laptops will carry the “OmniBook” moniker, while all-in-one desktops will take on the “OmniStudio” branding. Traditional desktops will be called “OmniDesk.”

HP also announced the evolution of its commercial PC brands to HP EliteBook and HP ProBook. It confirmed that it was streamlining the naming conventions for its commercial PC brands, HP EliteBook and HP ProBook, to achieve a “more cohesive and consistent portfolio.”

HP further confirmed in a press release that its gaming laptops will continue to launch under the existing Omen brand.

HP's high-end premium offerings, on the other hand, will come with the “Ultra” moniker instead of a number. Additionally, the company will also utilise descriptive modifiers to establish distinction between different form factors, such as "Fold" for dual screens and "Flip" for convertible PCs.

In addition to the branding changes, each HP device will now include a number in its branding to establish hierarchy of products. Lower-end products in the portfolio will begin with the number ‘2' and will go up till ‘10', represented by an “X”. While HP consumer PCs will carry odd numbering (3, 5, 7), commercial PCs will come with even numbers (2, 4, 6, 8) in their names.

“The numbering system will help customers quickly understand the hierarchy of the portfolio, with higher numbers indicating increased performance and advanced features,” HP said.

Introducing a new logo for its AI PCs, HP said that the HP AI Helix logo will be present on the company's AI-powered PCs, which will come with features such as HP AI Companion and Poly Camera Pro. The company also said its AI PCs will be equipped with protection against AI-generated threats.