IFFCO launches "IFFCO iMandi App" to serve farmers digitally

IFFCO has launched a social e-commerce app and web portal, “IFFCO iMandi”, to serve and connect the farmers digitally. This is in line with the vision for “Digital India” by the Prime Minister, Shri Narendra Modi. Going forward, all e-commerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.

iMandi is a strategic investment by IFFCO eBazar, which is 100% subsidiary of IFFCO with iMandiPte. The objective of this initiative is to bring the benefits of digital technologies to every farmer and bring the digital revolution to rural India.

Dr US Awasthi, Managing Director, IFFCO, says, “After spearheading the campaign across India to sensitize the farmers about the use of online and digital transactions, we are proud to come up with an app ‘IFFCO iMandi’. It is a ‘One-Stop Shop’ for agri inputs & produce, FMCG, electronics, loans, insurance, etc. iMandi will address all the needs of the farming community and aims to cater to captive user base of 55 million farmers.”

This project will be implemented on an unparalleled reach and scale. Therefore, iMandi shall be India’s largest rural social e-commerce play by utilizing exclusive access to IFFCO`s more than 55,000 Point of Sales, 36,000 cooperative societies, more than 30,000 warehouses and having access to 250 million rural consumers at 16,000 Pin codes, covering over a third of India.

iMandis available for download at Play Store & App Store for Android and iOS phones and accessible on web at www.iffcoimandi.in. Apart from fulfilling the requirement through various marketplaces, it is also supported with communication (chat & calling), entertainment and information / advisory content to keep the farmers engaged. The social and communication features will enable people from different regions to connect on a single platform. Users can join various forums based on different topics of interest; they can talk to subject-matter experts and get advice on various problems.

Users can stay engaged by watching entertaining videos delivered to them, as well as informational alerts related to weather, mandi prices and daily news. Apart from this, they can tune in to their favourite local and national radio stations.

In the near future, farmers will also be able to sell their produce online at the best prices. iMandi will also facilitate access to a variety of financial services like loans, insurance, etc. They will also be able to enjoy the benefits of online education and skill building and use this app to find employment. They will also be able to receive primary healthcare services through this app.

The unique architecture of iMandi App enables it as an interoperable on both 2G+ feature phones and 3G+ smartphones. Apart from Hindi and English, this App will be available in over 10 regional languages, to cater to every farmer in India. It is designed keeping in mind global standards, with a focus on rural Indian audiences.