It is a fact that the Indian economy is immensely dependent on the brick and mortar stores. It creates job opportunities for the people and so the channel community believes that the government should protect their business interests and create a level playing field for them.
“Brick and Mortars are the sources, who created jobs for government and Indian economy is running on their shoulders. It’s a fact that government never shown concerns for these brick and mortars and always giving incentives to bigger industries. We are not hoping anything special from the present or upcoming government, we just want it should give us a level playing field with these multi-national funded E-commerce giants,” wishes Mahinder Aggarwal of ADCTA.
It is expected that if the regulation is implemented effectively, it will not only regulate the pricing policy and deep discounts but will also eradicate the malpractices in tax compliance by the online platforms.
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