A lot of people prefer to use someone else’s Netflix account and password to watch the content on the platform. The recent earning report has indicated that the company knows people are watching its content without paying for it.
This further indicates that Netflix in near future may change it login method at the back end. This move will be to make sure people do not disobey to access its content.
The Chief Product Officer, Greg Peters said that the streaming platform will look for consumer friendly ways to make the change so that it do not lose its existing customers.
The password sharing feature has become a popular mode of accessing content on paid streaming channels, without paying for it.
It is not just Netflix that is bearing the impact of it but other platforms like Amazon Prime Video and Hotstar are also facing this issue.
Peters also said that at least for now Netflix has no plans to stop people from streaming content through someone else’s account.
Netflix, after its growth in the US has stagnated, is eyeing other markets with new plans at lower rates to get more users on board.
For instance, the Rs 199 per month plan caters to mobile-only users, allowing one person to stream content at a time. Ideas like these have already allowed Netflix to prevent people from sharing their account details.
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