Paytm Mall strikes strategic alliance with Asus, brings PoS Solution for retail stores

Paytm Mall has announced the launch of its connected PoS solution for retail stores, empowering shopkeepers to manage their offline (walk-in) and online customers. The company has entered into a strategic partnership with Asus India to implement this connected PoS solution at ASUS retail stores, subsequently expanding its offering to other brands and retail stores. It has also unveiled the exclusive online launch of Vivobook X507 on its platform and also available through Asus offline retail stores. Furthermore, Paytm Mall would be enabling Asus offline stores with its innovative “Digital Experience Zone” and Paytm Mall QR, encouraging customers to order ASUS products from within the store.

The following are the detailed elements of the partnership struck between e-commerce major Paytm Mall and tech giant Asus India.

Paytm Mall PoS Solution:

Maintaining a real-time inventory data base as well as tracking sales is a major challenge in more than 80% retail stores. For such stores, Paytm Mall’s PoS solution being launched in Asus and its partnered retail stores provides a unified solution that enables brands to sell their products offline as well as online. They will now be able to manage their store inventory on the cloud with complete visibility on the available/required stock, view their sales, manage pending orders, instant customer billing/payments, create/execute offers and exclusive promotions.

Paytm Mall Digital Experience Zone:

Paytm Mall has also introduced the “Digital Experience Zone” to simplify the buying procedure for customers. These are digitally interactive screens placed in Asus stores and partnered retail stores providing a whole range of product catalogue available of the respective brand. Consumers can directly walk up to any store enabled with this zone and select an item of their choice and also get it delivered to their doorstep by the local delivery mechanism.

Asus is the first brand to launch a laptop in its Offline-to-Online (O2O) channel, offering the same price across online and offline. The Vivobook X507 is an affordable compact, lightweight laptop with key features like –

* NanoEdge display with an 8.1mm slim bezel for immersive viewing

* A fingerprint sensor for quick and easy logins with Windows Hello

* X507 is extremely portable, with an overall weight of just 1.68kg

* X507 support fast-charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

The ASUS X507 series is now available starting at Rs.21,990, including Rs.2,000 Paytm Mall cashback.

Amit Sinha, COO, Paytm Mall, said, “We are excited to partner with Asus for the exclusive launch of Asus VivoBook X507 range on Paytm Mall and through Asus partnered offline stores. In our country, up to 80% of offline retail stores do not have the necessary technology to manage their inventory and are not equipped to join the online commerce revolution. Our O2O model is deeply in sync with what the offline shopkeepers need and hence we are offering a unified solution, Paytm Mall PoS. They can now cater to walk-in customers conveniently and can also fulfil online orders locally through this connected PoS system. In the first phase, we are enabling Asus branded offline stores and will soon be expanding further.”

Amit further added, “We have been working closely with our partnered brand and retail stores. We realized that 96% of offline stores are under 500 sq. ft. and face challenges with keeping all stock/sizes/material and there’s a massive cost associated with it. Therefore, we are also introducing an interactive “Digital Experience Zone” to give a virtual interactive experience to the customer once they walk in to the store. At Paytm Mall, we are on a mission to bring every offline seller to our online platform and this further strengthens our commitment to this cause.”

Commenting on the partnership, Leon YU, Regional Head South Asia & India, Asus India, said, “We are thrilled to partner with Paytm Mall and launch the Vivobook X507 which we are confident with its incredible aesthetics and specs will perform well among the affordable range of laptops in the market. In addition, we are really looking forward to the implementation of innovative customer-centric steps to enhance customer buying experience and significantly improve operating efficiency in collaboration with Paytm Mall. This partnership enables us to empower our partners and provide them with a wide range of digital network leading to a more superior quality shopping experience for our consumers.”