VAR Panchayat

TVS Electronics and its Partners Vouch for Each Other

by VARINDIA 2013-05-21

Jose Antony
Country Manager - Channel Sales
TVS Electronics

What is the growth rate of POS business?

The POS market is growing 15% CAGR. That makes it more profitable than traditional IT distribution. There lies a large scope for System Integration. There is an increasing awareness to automate billing. FDI in retail is expected to boost retail and so will POS business.

What is the market size of POS?

Approximately, it is over Rs.600 crore, where 50% accounts for hardware and the remaining 50% for software and the rest.

Addressing the retail segment, is there any difference between traditional retail and LFR segment?

Yes, actually there are three segments – the first is the small retailers who account for 75% of the overall retail business in India which banks on emotional and referral buying. The second is the Regional or City retailer who emphasizes on simplicity and insists on modular and scalable architecture. And the third is the National or Enterprise retailer who requires high computing power, high level integration and nationwide support.

What are your other target market verticals?

The other target verticals include: Manufacturing (AIDC), Logistics & Warehousing, SCM (supply chain management), Healthcare (hospitals), Hospitality (hotels), F&B, Gaming and Entertainment (movie theatres, theme parks), Education (management of libraries), Government (PDS, E-governance, BRTS).

Differentiate TVS-E from its competitors?

TVS Electronics is the one-stop POS hardware brand. We boast of a large distribution network and nationwide network in support and strong SI support.

How many models (categories) of POS are available?

We offer products over a broad category which include 3” and 4” thermal printers, 3” and 4” Impact printers, 80 column impact printers, Barcode Printers, Barcode Scanners, Electronic Cash Registers, POS systems, Supplies and Accessories.

What is the failure rate?

Our products are highly reliable as business will stall if billing system stalls. Based on the criticality of the application, various levels of standardization are available. For example, based on the reliability required, a customer moves from a simple PC-based POS solution to an Integrated POS System with fan-less, water-resistant feature which has industrial-grade motherboard, etc.

Please throw some light on the guarantee and warranty support?

We offer a minimum one year warranty. I would also like to alert the customers to be aware of the grey products available in the market.

What is the roadmap planned for the Indian market potential and investments?

We have just opened a second manufacturing unit in Oragadam, Chennai, where we plan to expand manufacturing of POS devices. We have already started production of a range of thermal printers which are Energy Star Rated and certified. At the moment, we are the only thermal printer manufacturer in India. We have also set up a “solutions” team which has the expertise to customising hardware as per customer requirements.