Vuclip to promote Bumboo
2012-03-27Vuclip is believed to be promoting the forthcoming comic thriller, Bumboo, as the mobile partner for the movie. Vuclip is supposed to leverage its reach across over 10 million unique mobile users in India to promote the movie, besides cross promoting it on various social media channels.The movie hits the theatres on March 30, 2012.
Salman Hussain, Managing Director, Vuclip India, said "Ever since its launch in November last year, Starlight Cinema has registered a huge upswing in video views due to popular penchant of the country for movies, with as many as 1,90,000 video views per week. 'Video snacking' on mobile has become a great way of refreshing oneself anytime, anywhere. Increasingly, more & more people are turning to their mobile screens for their share of entertainment and to watch the latest videos on movies, songs, regional content, sports, news and other content. With Vuclip, they stand a better chance, since we offer real time transcoding capabilities that allow seamless video viewing across 5500 different mobile devices making it a far more wholesome experience."
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