With HCL, Reap Fruit of Profit!

What are the current offerings of HCL?

HCL Infosystems is the only ICT player in the market that offers an entire range of products that cater to each and every need of the customer. The products range from Laptops to Desktops, Servers to Kiosks, Thin Clients to Printers, Projectors to Interactive boards, Copiers to Tablets, etc. Our offerings are a complete basket of products for our channel partners to take to the market. We have been offering products and services which are relevant to the market and thereby enable our partners to increase their presence in the market. Aligning ourselves with the changing customer needs and market conditions, the company has also been offering a series of services that has helped clients transform their respective businesses. Such services and solutions include our Cloud and Learning Solutions along with Enterprise Applications and Licences.

What is the overall market size vis-à-vis your market share across the range?

As a leading industry player, we have substantial market presence and as the market grows we will also align and plan to make further inroads into the market.

What is the USP of HCL's products?

Along with a variety of IT products and services that every company offers to the consumers in this domain, it is essential to address and provide services to customers at every level. We, at HCL Infosystems, invest a significant amount in research for understanding the needs of the customers and design the product accordingly. With the right product in place, we further strengthen our backend services in order to support the product throughout its lifecycle.

Our standing as a consumer facing company is based on strong fundamentals of not only understanding the Indian market conditions well but also being in sync with the needs and aspirations of the consumers and clients. Also, reliability in service has been a constant feature of our engagement with our customers. Customer service and satisfaction is a top priority for us at HCL and it is our constant endeavour to enhance our competencies in this field. In this context, we have added and received various certifications this year such as SEI CMM Level-5 and ISO 27K/20K certifications which include customer centres where we set up adequate infrastructure to receive subsequent certifications.

To further add to our reliable service quotient, we provide 24*7 customer support service and various innovations like a one-touch button for anytime, anywhere support service in HCL products for consumers. The one-touch HCL Touch button integrated in HCL products helps the user to connect with the 24X7 service team. This service button helps one to seek immediate help from HCL technical experts, who can even take remote control of the device and help to get the problems resolved, without any intervention from the user.

Also as part of our service engagement, we constantly look at widening our services to include the maximum possible consumer and client base availing of different services in the market. Some of the recent initiatives in extending services that we have taken up are offerings in Cloud, Mobility, IMS (Infra Management Services), Enterprise Application Services, HCL Touch and Managed Print Services. Also in terms of expanding our footprint, we have expanded our coverage to include block levels in many states.

From hardware to services, what are the different roles played by your partners?

HCL Infosystems has been a market leader in the Indian IT industry for many years now and in terms of channel engagement the company has a widespread footprint and is present in more than 400-plus cities across India. Our engagement with the channel partners is based on long- standing relationships and enables us in serving our B2B and B2C customers efficiently. Our partners also seek deeper and more collaborative engagements with us which, in turn, bolsters their market presence.

How do you enrich the experience of your loyal customers (in terms of schemes, features, pricing, etc.)?

It is imperative for us to provide the best deals to our customers and channel partners who have been associated with us for long. HCL has many such promotions running in the past on various occasions.

For example, we have launched exclusive Ra.One Series of laptops - The Ra.One High definition Laptop series are power packed to give consumers an exhilarating experience this festive season. This exclusive range brought the ultimate cinematic entertainment to its customers on the go.

What are the opportunities for your channel partners?

Maintaining a long-term and fruitful relationship with our channel partners is a key feature of our engagement strategy with our channel partners. The endeavour is also to focus on regular channel engagement through various programmes and initiatives. We are also constantly expanding our footprint across various regions in the country, including in Tier-III and -4 towns.

Apart from extending our service network in these towns, we have also been expanding our portfolio to include mobility, cloud and learning solutions. 

Apart from regular schemes and channel incentive programmes, the company is very aggressively engaging partners through training programmes, product knowledge workshops, etc.

In our continuous endeavour to collaborate with our commercial and IT partners, the company has been launching various initiatives and programmes which are designed to engage and motivate our partners to drive more business.

How is your service network spread across the country?

HCL Infosystems has been a market leader in the Indian IT industry for many years now and in terms of channel engagement the company has a widespread footprint and is present in more than 400-plus cities across India.

Please tell us about your future plans?

We have robust plans for the future and are working towards further strengthening our reach and thereby build a stronger network that will help us in better customer engagement, fulfilling their demand and enhancing service delivery.

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R. Suresh Kumar

Managing Partner 

Galaxy Computer Land (Coimbatore)

  From Reselling to Servicing  

We have been associated with HCL for the past 14 years now. Currently, we are registered as a Silver Partner with the company and consistently doing strong business every month. Our major product portfolio is their desktop category, including HCL Infiniti desktops, ME range of laptops and the new X1 tablet.

HCL has a robust market share in the SME, education and government sectors. We book most of our profits during the sales period only due to the demand of a three-year warranty by the customer during the post-sale period

“We foresee strong growth in the government, SME and education sectors.” Yes, we are involved in post-sales service activities like providing networking solutions, annual and labour maintenance contract for all brands.

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Maltesh Kulkani

Owner 

Unicom Services (Hubli)

  Growing Strong with a Strong Brand   

We have been associated with HCL Infosystems for the past six years now and are, at present, registered as their ECC Silver Partner. With over 65% of our business coming from HCL Infosystems, we share a strong relationship with the company.

We deal in the entire HCL range of desktops, laptops and also the office automation offerings. We see HCL as a very strong brand in the SMB and education space. Therefore, our focus is on these sectors in line with our principals. We as a channel partner also have a good recall among corporates and SMBs and accordingly have a good revenue stream.

Earlier, we were involved in direct sales only. However, now we have started engaging in post- sale services like providing batteries, adapters and cartridges for copiers.

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Ravi Agarwal

Owner 

Compact Computers & Peripherals (Jaipur)

  HCL means Bouquet of Advantages  

I have been associated with HCL for the last 12 years now. It has been a sheer pleasure to represent this brand in the corporate and government verticals. HCL has a strong reach and is present in the smallest of the towns. The main reasons that motivate me to be associated with the brand are:

*  Scalability to meet all customer requirements

*  Suitable pricing for larger quantities

*  Secure rapid return on investments

*  Large corporate sales team to tap existing opportunities in the market

From laptops to desktops to office automation products, we cover the major product range of HCL. Also, we have been involved in the post-sales services which, in fact, constitute a major portion of our revenues. Being leader in the Indian IT space, the advantage of being associated with HCL is that the channel partners earn upfront. Secondly, there are high chances of getting repeat orders on sales and lastly meeting all customer requirements through one big brand gives strong post-sales revenue.

“We see the government and infrastructure management projects of corporate clients doing strong business and driving growth.”

For more :
Syeda Beenish
beenish@varindia.com