EY completes acquisition of C Centric
EY has announced the acquisition of C Centric, a provider of CRM solutions and services to help businesses rethink, redesign and deliver better customer experience.The acquisition strengthens EY’s commitment to support businesses in their transformation journeys by bringing a customer-insights driven strategy that helps organizations look at digital from every angle and unlock the power of key disruptive technologies like AI, RPA, Analytics, Cloud among others.
With the acquisition, EY brings on board a team with extensive experience in conceptualizing and implementing CRM solutions.The team’s capabilities range from both online as well as on-premise CRM implementations, that include social CRM, cloud CRM, SaaS CRM, and Artificial Intelligence (AI) and Robotic Process Automation (RPA) powered CRM.
Rohan Sachdev, Partner and Leader, Advisory Services, EY in India, says, “The C Centric team has a strong reputation in the market for deliveringleading edge CRM solutions and services across industries, particularly financial services including banking and insurance. Over the past couple of years, we have collaborated with theC Centric team in strategizing and implementing several complex, large-scale digital transformation programsand our clients have benefitted immensely from this association.Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience tocustomers.”
EY continues to expand its digital capabilities in India to help organizations solve their complex end-to-end business transformation challenges. With more than 2800 digital and technology professionals in EY India, the firm is well positioned to deliver advanced digital solutions to organizations in varied functions and industries, leveraging emerging technologies such as AI, RPA, data analytics, internet of things, blockchain and others.
Shubho Bhattacharrya, CEO of C Centric says, “CRM implementation is key to a digital roadmap of an organization and puts customer insights at the center of the business transformation strategy. Over the last decade, we have enabled organizations to respond to digital disruption across industries through state-of-the-art CRM solutions. We at C Centric arevery excited to be joining EY, a globally connected, multidisciplinary professional services organization and it is a great match with our heritage in digital transformation and EY’s rich innovation consulting culture.”
EY has deep experience in driving strategic transformation, innovation and growth for customers. The teams blend emerging technologies with innovation to help businesses optimize their technology investments and drive better business outcomes. The C Centric acquisition will power this process further as it will enable the integration of core CRM technology and capabilities in the delivery of full-circle transformation services.
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