Forrester Research names Teradata as Leader in RTIM Market
Teradata has announced that Forrester Research has named Teradata as a Leader in "The Forrester Wave: Real-Time Interaction Management, Q2 2017", by principal analyst Rusty Warner, June 6, 2017. Forrester has analyzed and scored the most significant real-time interaction management (RTIM) providers, according to 32 criteria. Forrester’s positioning of Teradata in the real-time interaction market is based on its Teradata Customer Journey Analytic Solution.
In the report, Forrester evaluated Teradata among twelve RTIM vendors, and had this to say, “We spoke with customer references with tens to hundreds of millions of customer records who have used Teradata to power data-driven CRM and/or RTIM for many years, and they are actively implementing or piloting the new journey capabilities. One financial services reference described Teradata as the ‘real-time brain and customer memory’ that powers RTIM across digital channels, contact centers, and bank branches.” Forrester believes that the RTIM market is growing because marketing and customer experience professionals “see it as a way to address expectations for personalized customer experiences. Marketers increasingly trust RTIM providers to act as strategic partners, advising them on key enterprise marketing technology (EMT) investments”.
"Our customers know that Real-Time Interaction Management is the fast lane to business value because it gives marketers immediate visibility into critical moments throughout the shopping experience,” said Chris Twogood, Sr Vice-President, Marketing, Teradata. “I believe that Teradata’s position as a leader in Forrester’s 2017 evaluation makes clear that our Customer Journey consultants and technologies are trusted in the analytic science of optimizing customer engagements, relationships, and profitable business growth. That is why Teradata is considered a strategic partner by our customers.”
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