Microsoft’s first ever Brand Store on Amazon India
At the same time, one cannot deny the online war that is going on.
This is interestingly Microsoft’s first such exclusive store in India from where consumers can now purchase both hardware and software. What is even more interesting is the fact that in order to attract consumers to their brand store, Microsoft is offering several bundled packages which are exclusively available on their Amazon store.
A spokesperson from Microsoft India however said, “We see tremendous opportunity in delivering Microsoft products especially the Xbox and our Lumia phones to the natively digital customers. The Microsoft Brand store on Amazon.in will help us to reach more such customers and offer them some of the best deals on our products. The exclusive launch of brand store will ensure that they are purchasing only the original product, at the right price with full benefits of after sale service.”
The official outlet of Microsoft will offer complete range of Microsoft’s products, right from Lumia and Nokia mobile devices, Windows phones and tablets, Xbox One and Xbox 360 consoles, games and accessories, packaged software products like Windows and Office and accessories such as wireless keyboard, wireless mice and web cameras.
Earlier, Microsoft has not facilitated any such ‘one stop’ destination for consumers to buy Microsoft’s products (especially hardware) and they in turn had to purchase them from the dealer network. However, the association is not an old one as Microsoft had in August this year teamed up with Amazon to sell Xbox One exclusively on their platform. With this new brand store on Amazon, the Seattle area’s two biggest technology companies have not only taken their partnership forward but also opened an easy, seamless interface for Indian consumers to purchase their products.
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