SAP and DFB turn Big Data into Smart Decisions
SAP AG and the German Football Association (DFB) have reemphasized their mutual commitment to taking football to the next level by showcasing the SAP Match Insights solution for football, the result of a co-innovation project between SAP and DFB. This solution running on the SAP HANA platform is intended to facilitate the analysis of training, preparation and tournaments. It also intends to enable coaches and scouts to process vast amounts of data to find and assess key situations in each match to improve player and team performance.
The goal of the co-innovation project between SAP and the coaches of the German national football team was to build an innovative solution that enhanced the on-field performance leading up to the World Cup. SAP Match Insights is envisioned to feature a simple user interface that can be used by players and coaches to facilitate a more interactive dialogue to debrief the team and to prepare for future matches.
The German National Team will use SAP Match Insights in an early adoption phase for preparation and post analyses of the matches during the World Cup in Brazil. Enhancing SAP’s industry product portfolio for sports and entertainment, SAP Match Insights is intended to be offered to other clubs and football federations as well.
“Today each sports team is looking for innovative ways to gain a competitive edge over its rivals,” said Bierhoff. “We are representing one of the most successful teams in the world. The DFB is committed to providing the German national team with the best technology to maximize their performance. SAP meets this demanding criterion,”
The insights are also aimed to be beneficial for the media, enabling them to deliver a better informed commentary. “Big data is an incredible resource for coaches and players to contextualize information and draw well-informed conclusions to optimize training and tactics,” said Fadi Naoum, senior vice president, Application and Innovation Head of Sports and Entertainment, SAP AG. “It’s high time to make this type of information accessible to sports journalism and the fans as well.”
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