Videocon Wallcam sees potential in the Eastern Indian Market
Videocon Wallcam has recently talked about its plan for the Eastern region comprising of Kolkata, RoWB, Bihar, Jharkhand, Orissa and NE.
According to the brand, Eastern Region will be the fastest-growing market in the country in the next 3–4 years. Talking about the market potential, the current Security and Surveillance market size in India is approximately Rs.6,600 crore, of which the Eastern region comprises of only 9%, i.e. approximately Rs.600 crore, despite accounting for a little more than one-fourth of the country’s population. The overall Security and Surveillance market is expected to grow two-and-a-half times by 2021 to reach Rs.15,000 crore, and, by this time, the Eastern region will contribute approximately 15% of the total market, i.e. Rs.2,300 crore, which is almost four times the current market size. Videocon Wallcam is eyeing 10–12% market share by 2021.
Arvind Bali, CEO, Videocon Telecom, said, “The market dynamics represent a huge opportunity in the Eastern region, and this will be the fastest-growing market in the country by 2021. The Eastern market will be our key focus market, and we are set to leverage on the opportunity and are targeting 10–12% market share in the region by 2021. Kolkata will be the hub for eastern states, including RoWB, Bihar & Jharkhand, Orissa and NE.
He further added, “Affordability, quality, innovation and after-sales service are the mantras for our brand. Our products will be the best when it comes to quality, specifications and features, and yet priced at 15% lower than other brands. We are focussing to make Security and surveillance a way of life for everybody, particularly the household segment. The customer price for Videocon WallCam video surveillance product range starts with as low as Rs.2,500/- for a Wireless CubeCam; and a set of four 1MP AHD CCTV cameras and 4 Channel DVR will cost the customer as low as Rs.6,500/-, a small price to pay for a lifelong peace of mind.”
Videocon Wallcam showcased its range of Video Surveillance products, including simple plug-&-play solutions for the retail segment (primarily household & small commercial establishments like shops/offices) to high-end and sophisticated products and solutions for Enterprise, Corporate and Government segment.
Among the products displayed for retail segment were AHD (Analogue high definition) and DVRs (Digital Video Recorders), Video Door Phones, Wireless kits, Cube cams, Car cams, adventure cams in various configurations and specifications. For the Enterprise, Corporate and Government segment, a range of high-end products and solutions were showcased, including IP-based cameras in up to 8MP resolution, PTZ (Pan, Tilt and Zoom) Cameras, verifocal cameras, high-speed dome cameras, Thermal cameras, Vandel-proof cameras, Number plate reader camera & solution, Biometric Access control solutions, etc. Equipped with features such video analytics including line crossing detection, trespassing alerts, intrusion detection, area entrance & exit, face detection, etc, these products and solutions are customizable to the end-user’s requirements.
As per the brand, AHD (Analogue High Definition) solution is more popular among the Retail segment due to low price and its plug-and-play convenience, while the IP (Internet protocol) based solution is largely used by corporate, enterprise, government and other large commercial establishments like malls and public places like airports, railway stations, etc.
The brand has a strong distribution channel in place and is adding more partners in the Eastern region, i.e. Kolkata, RoWB, Orissa, Bihar, Jharkhand and NE. The brand is also engaging with system integrators and providing end-to-end solutions to the users. Videocon Wallcam is also already engaged in large enterprise, corporate and government projects.
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