The VARINDIA Star Nite Awards (SNA), the DNA of Channel, is a major annual event for IT channel partners in India. The event brings together major technology vendors, distributors, MSPs, solution partners and resellers to discuss on industry trends, forge new business relationships and create business opportunities. Started in 1999, SNA has become an industry benchmark for recognising vendors performing in the Indian IT channel (B2B) space.
In its 17th edition, the Star Nite Awards this year will invite 100 Eminent VARs. This event will be the perfect platform to strengthen the partner engagement and business networking.
With a strong belief, the channel business is in a unique position to grow the market and the industry. Armed with technical expertise and face time with the end users, these awards are based on the feedback received from their competitors in the industry (based on the growth in terms of customer retention, increasing customer base, Sales growth, innovative deals, Smart City Partners and consistence performance.) They are India’s leading Enterprise IT Channel partners for their role in growing the IT business in the industry.
Our emphasis on high-quality content, top-level speakers to bring innovative ideas and platforms has enabled us to grow and become India's iconic event organiser too. The summit themed “Accelerating Partner Performance in Digital Transformation” by reimagining the Future of VARs, will explore how corporates’ intuitive, to influence the future of Partners. The One-day program will include Channel success story, executive keynotes, discussions on digital transformation, technology demonstrations and announcing the winners of the Star Nite Awards, where vendors would get recognised, voted by their partners.
Digital technology provides newer opportunities and will continue to transform the way in which it is played. Latest survey indicates, investment into cloud will be much higher in the coming years, for this the channel ecosystem is again going to play as the backbone of success. The daylong event will have various sessions for engaging the partners and VARs in improvising the skill sets, showcase of the experience cell, technology showcase and making it one of the most powerful congregation of the drivers of IT. These winners are highly sought-after by multiple principals.
The channel never had more growth potential. Are you equipped to seize emerging opportunities? That's where our expert speakers and various learning opportunities have come in. The sessions are exclusively designed for the selected VARs travelling from across the country. VARs work as a single point of contact between multiple IT vendors, making it easier for organizations to purchase and manage a variety of technologies. VARs are frequently referred to as trusted advisors, and many seek to establish long-term relationships with their customers.
The VAR Symposium which is the preconference, will witness the key decision makers. VARs from across the country will attend and interact with the sales and marketing mavens of selected corporates and technical leaders. The daylong session will include discussions on new business strategies to discover how to capitalize emerging customer needs. 100+ VARs including MSPs, integrators, solution providers and VARs will converge and share ideas and drive discussion on the planned topic to shape the industry.
There would be six tracks of various sessions on - business of the channel, Cloud, IoT, Security and presentations by Channel and Marketing Gurus.
Organizations are embracing new technologies as they digitally transform. There is no doubt on the transformational technologies to enable more agile IT approach to fuel business growth and strengthen your customer relationships.
Customer experience is a key competitive differentiator in today’s competitive market and multi-cloud environments, which are increasingly being used to transition to new customer engagement models.
Honouring the champions of the Indian ICT Industry (VARINDIA’s 100 Eminent VARs of India) who are the 100 Top performing partners in the country. These partners manage about 50% of the business in the country with approximately 30,000 cr. turnover annually.
A robust technology platform can be the catalyst for operational efficiency, innovation and revenue growth. VARs serve as a bridge between the OEMs and end-consumers. Every year, the Star Nite Awards theme reflects the business climate and deliberations on technology trends impacting tech companies and their channel ecosystem. VARINDIA recognizes the efforts of the VARs at the National level who are creating opportunities for vendors and partners for the growth and profits and keep pace with emerging technologies.